International Cat Care

What International Cat Care does

International Cat Care (iCatCare) is a UK-registered charity founded in 1958 as the Feline Advisory Bureau and rebranded to its current name in 2013. It is the only international charity exclusively dedicated to the commission, collation, and dissemination of knowledge on feline health, behaviour, and welfare. Its core programmes include the Cat Friendly Clinic accreditation (4,000+ clinics across 72 countries), the Cat Friendly Homing programme for shelters, the JFMS and JFMS Open Reports peer-reviewed journals (jointly published with FelineVMA, impact factor 1.9), and the iCatCare Veterinary Society (formerly ISFM), which provides CPD, webinars, and clinical resources to veterinary professionals.

The organisation operates a knowledge and education platform built on its public website (icatcare.org), a member portal, the Brightspace learning management system for online courses, and a portfolio of in-person and virtual events anchored by the annual World Feline Congress. Technology is centred on content curation and dissemination rather than software products; the proprietary assets are domain standards (Cat Friendly Clinic criteria), a curated corpus of expert advice, and the journal editorial pipeline. Underlying platforms are conventional web/LMS/event tooling rather than custom-built technology.

Revenue is sourced from a diversified non-profit mix: individual donations and Gift Aid, community fundraising via JustGiving, legacies and bequests, paid veterinary professional memberships, online courses for owners and professionals, and a roster of 17+ corporate partnerships with animal-health and pet-nutrition companies (including Boehringer Ingelheim, Royal Canin, Zoetis, IDEXX, Elanco, Hill's, and Purina). Go-to-market is community-led and event-driven: most consumer content is free, with paid Vet Membership and courses as the principal monetisation layer alongside corporate sponsorship. Customer segments include individual cat owners and caregivers (primary), veterinary professionals (primary), unowned-cat workers (shelters, TNR programmes), and other animal-welfare organisations.

Name

International Cat Care

Legal name

International Cat Care

Website

https://icatcare.org/

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

International Cat Care is a UK-registered charity (founded 1958) that disseminates feline health, behaviour, and welfare knowledge globally via Cat Friendly Clinic accreditation (4,000+ clinics in 72 countries), peer-reviewed JFMS journals, iCatCare Veterinary Society membership, online courses, and corporate partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Tisbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from individuals supporting cat welfare. Gift Aid scheme allows reclaiming 25p per £1 donated. Monthly or one-off gifts accepted.
2. Fundraising: Various fundraising activities including events, challenges, charity bake sales, and community fundraising initiatives. Online fundraising through JustGiving platform.
3. Veterinary Society Membership: Paid membership for veterinary professionals providing CPD benefits, webinars, journal access, and congress discounts. Free nurse membership available.
4. Online Courses: Revenue from online educational courses for veterinary professionals, cat owners, and those working with unowned cats. Includes on-demand and tutor-supported courses.
5. Corporate Partnerships: Partnerships with pet pharmaceutical companies, pet food manufacturers, and animal health companies who support the charity's work.
6. Legacies and Bequests: Gifts in Wills - bequests from supporters leaving legacies to the charity in their estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

International Cat Care is a registered charity that improves cat welfare globally by delivering educational programmes, professional veterinary accreditation (Cat Friendly Clinic), peer-reviewed scientific journals (JFMS and JFMS Open Reports), online feline nursing and behaviour courses, annual congresses, and advocacy campaigns. Its offerings are directed at four audiences: cat owners/caregivers, veterinary professionals, shelter and welfare organisations, and unowned cat workers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Behavioural Health Programme Programme supporting better understanding and treatment of feline behavioural health issues; aimed at veterinary professionals and informed cat owners.
• Online Feline Nursing and Behaviour Courses Paid online continuing education courses for veterinary professionals and nurses, delivered via Brightspace LMS, covering topics such as feline nursing, feline behaviour, and Cat Friendly handling.
• World Feline Congress Annual in-person congress hosted in association with ISFM, bringing together veterinary professionals and researchers for feline medicine updates and CPD.
• iCatConnect Virtual Congress Online virtual congress offering recorded and live feline medicine talks, accessible to veterinary professionals worldwide.
• Cat Friendly Clinic Programme Accreditation programme for veterinary practices worldwide, setting standards to make clinics more cat-friendly and reduce stress during visits; for veterinary practice owners and staff.
• iCatCare Veterinary Society Membership Paid membership for veterinary professionals (Vet £110/year) and free Nurse membership, providing access to continuing education, resources, and the JFMS journal.
• Journal of Feline Medicine and Surgery (JFMS) Peer-reviewed scientific journal published in association with iCatCare via Sage Publications; the only dedicated feline medicine and surgery journal for veterinary professionals and researchers.
• JFMS Open Reports Open-access companion journal to JFMS publishing case reports for veterinary professionals and researchers.
• Academy of Feline Practitioners Advanced certification programme providing higher-level feline medicine training for experienced veterinary practitioners.

Quantifiable outcome

• Over 4,000 veterinary clinics in 72 countries accredited as Cat Friendly Clinics
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Boehringer IngelheimcoreGTM or Marketing PartnerCorporate partner supporting International Cat Care's work to improve cat welfare globally.
• BOVAcoreGTM or Marketing PartnerCorporate partner supporting the charity's feline welfare initiatives.
• CevacoreGTM or Marketing PartnerCorporate partner supporting cat welfare programmes and education.
• DechracoreGTM or Marketing PartnerCorporate partner supporting feline veterinary education and welfare.
• ElancocoreGTM or Marketing PartnerCorporate partner supporting cat welfare initiatives.
• Hill's Pet NutritioncoreGTM or Marketing PartnerCorporate partner supporting feline nutrition and welfare education.
• IDEXXcoreGTM or Marketing PartnerCorporate partner supporting diagnostic and veterinary resources for cat care.
• MDC (Merck Animal Health)coreGTM or Marketing PartnerCorporate partner supporting animal health initiatives for cats.
• Norbrook LaboratoriescoreGTM or Marketing PartnerCorporate partner supporting veterinary pharmaceutical programmes.
• Orion PharmacoreGTM or Marketing PartnerCorporate partner supporting feline veterinary education.
• PetplancoreGTM or Marketing PartnerCorporate partner supporting cat welfare and pet insurance awareness.
• PurinacoreGTM or Marketing PartnerCorporate partner supporting feline nutrition and welfare education.
• Royal CanincoreGTM or Marketing PartnerCorporate partner supporting feline nutrition and healthcare education.
• SurepetcarecoreGTM or Marketing PartnerCorporate partner supporting pet technology and cat welfare products.
• VetoquinalcoreGTM or Marketing PartnerCorporate partner supporting veterinary pharmaceutical programmes.
• VirbaccoreGTM or Marketing PartnerCorporate partner supporting feline health initiatives.
• ZoetiscoreGTM or Marketing PartnerCorporate partner supporting animal health and feline welfare.
• The Cat GroupcoreStrategic or Co-development PartnerCoalition of charities and organisations working with cats, collaborating on key feline welfare issues.
• Cat-KindminorStrategic or Co-development PartnerUK cat welfare organisation collaborating on feline welfare issues.
• International Companion Animal Management (ICAM) coalitioncoreStrategic or Co-development PartnerInternational coalition working on companion animal welfare and management issues including cats.
• Feline Veterinary Medical Association (FelineVMA)coreStrategic or Co-development PartnerUS feline veterinary association; joint publishers of JFMS and JFMS Open Reports journals.
• European Advisory Board on Cat Diseases (ABCD)coreStrategic or Co-development PartnerExpert board providing guidelines and education on feline infectious diseases in Europe.
• European College of Animal Welfare and Behavioural Medicine (ECAWBM)minorStrategic or Co-development PartnerEuropean professional body collaborating on animal welfare standards.
• EU Dog and Cat AllianceminorStrategic or Co-development PartnerEuropean alliance advocating for dog and cat welfare policy.
• BatterseacoreStrategic or Co-development PartnerMajor UK animal welfare charity collaborating to drive lasting change in international feline welfare and rehoming sector.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• American Association of Feline Practitioners (AAFP): U.S.-based professional veterinary society dedicated exclusively to feline medicine, including the Cat Friendly Practice program. Closely parallels iCatCare's Veterinary Society and Cat Friendly Clinic model, serving the same veterinary professional audience with comparable CPD, guidelines, and feline-focused accreditation.
• Cats Protection: The UK's largest cat welfare charity, focused on rehoming, neutering, and education. Highly comparable as a UK-based cat-welfare charity with overlapping donor base, education mission, and national partnership with iCatCare, including shared digital learning talent.
• Feline Veterinary Medical Association (FelineVMA): North American feline veterinary association and joint publisher of JFMS/JFMS Open Reports with iCatCare. Directly comparable as a sister veterinary society focused exclusively on feline medicine, guidelines, and continuing education.
• Battersea Dogs & Cats Home: Major UK animal welfare charity with both dogs and cats; a listed iCatCare strategic partner. Overlaps directly with iCatCare in UK cat welfare, rehoming, and influencing the international feline welfare and rehoming sector.

Broad incumbents

• American Animal Hospital Association (AAHA): Established U.S. veterinary accreditation body with broad standards across small animal practices. Comparable to iCatCare's Cat Friendly Clinic accreditation model but at a broader, multi-species scale and with deeper penetration in North America.
• RSPCA: The UK's largest and most established animal welfare charity. Comparable as a UK-registered welfare charity competing for the same donor pool, but operates at much broader species scope and scale than iCatCare's cat-only focus.
• Blue Cross (UK): UK pet charity offering veterinary services, rehoming, and pet bereavement support. Comparable as a UK animal welfare charity with overlapping donor base, educational content, and clinical service quality narrative around pet wellbeing.
• PDSA: Major UK veterinary charity providing free care to pets of owners in need. Directly comparable as a UK veterinary charity with overlapping people (PDSA alumni in iCatCare leadership team), pet welfare mission, and CPD/training programs.
• World Animal Protection: Global animal welfare NGO active across companion animals, farmed animals, and wildlife. Comparable as an international animal welfare organization with similar global footprint, donor base, and policy advocacy mission.

Emerging players

• Vetstream: Provider of digital clinical reference and CPD content to veterinary professionals globally. Comparable as a competing platform serving the same veterinary CPD market that iCatCare's Vet Membership addresses, though broader across species.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icatcare
• LinkedInlinkedin.com/company/international-cat-care
• Instagraminstagram.com/icatcare
• Xx.com/icatcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Cat Care