Dipro
Dipro (DIPRO® GmbH) is a vertically integrated German Black Forest manufacturer of premium solid and engineered wood flooring planks, selling direct-to-consumer via a Rheinau showroom and a national installer partner network across Germany and select European markets.
- Company typePrivate
- Founded1996
- HeadquartersRheinau, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dipro does
DIPRO® GmbH (Dipro) is a vertically integrated German manufacturer of solid and engineered wood flooring based in Rheinau-Memprechtshofen in the Black Forest region, founded in 1996 by Oliver Hütte and operating since 2018 as a GmbH. The company controls the entire production chain from raw timber sourcing to finished plank, operating from a single 20,000 sqm owned site with 30,000 sqm of climate-controlled wood storage and a 1.1 MWp solar PV system that supplies approximately 1 million kWh annually. Core production technology includes vacuum drying chambers capable of drying timber up to 18.5 meters in length, a computer-controlled planing line with 0.01mm precision, a 2021-commissioned fully automatic filling system with 3D defect scanning, a KUKA robotic briquetting line producing up to 5 tonnes of wood briquettes per day from production waste, and an 8.40m glue press for multi-layer and three-layer planks.
The product portfolio spans Massivholzdielen (solid single-piece planks up to 18m long and 50cm wide, marketed as Schlossdielen), Dreischichtdielen (three-layer engineered planks), Mehrschichtdielen (two-layer planks for underfloor heating), Landhausdielen, Schlossdielen, Hobeldielen, Terrassendielen (outdoor planks), Fischgrätparkett, and the by-product Holzbriketts. DIPRO sells through two channels: a direct-to-consumer showroom (180 sqm, over 6,000 variants) in Rheinau with field sales consultations, and a structured DIPRO Partner installer network across Germany with territorial protection and a premium tier offering freight-free delivery and branded vehicles. All sales are quote-based with no public e-commerce pricing; delivery is performed by the company's own truck fleet (18-tonner and 40-tonner). The company is privately held by two managing directors — founder Oliver Hütte and co-CEO Martin Meier (Dipl. Ing. FH), who joined in 2020 — and serves customers primarily in Germany with reference projects in Austria, Switzerland, the UK, Denmark, France, and Belgium.
Dipro firmographics
Firmographics- Name
- Dipro
- Legal name
- DIPRO® GmbH
- Website
- https://dielen-kaufen.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dipro (DIPRO® GmbH) is a vertically integrated German Black Forest manufacturer of premium solid and engineered wood flooring planks, selling direct-to-consumer via a Rheinau showroom and a national installer partner network across Germany and select European markets.
- Ownership category
- akta.pro rank
Dipro industry classification
Industry- Product category
- Solid Wood Flooring
- NAICS
- Wood Product Manufacturing (321), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Cut Stock, Resawing Lumber, and Planing (321912)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
- akta.pro secondary industries
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Engineered Wood Underlayment & Subfloor Panels (IMAMACAK)
Keywords
Where Dipro is headquartered
LocationHeadquarters
- HQ city
- Rheinau
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Dipro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Solid Wood Plank Sales (Massivholzdielen): Direct sales of solid wood planks made from single-piece timber in various wood species (Oak, Douglasie, Esche, Fichte, Kiefer) with custom dimensions up to 18m length and 50cm width.
- Multi-Layer Plank Sales (Mehrschicht-/Dreischichtdielen): Sales of engineered multi-layer planks with solid wood top layer and cross-glued multiplex backing, suitable for underfloor heating applications.
- Terrace Plank Sales (Terrassendielen): Outdoor-grade terrace planks in Douglasie and Oak with rift/half-rift cuts for dimensional stability against weather exposure.
- Wood Briquettes (Holzbriketts): Production and sale of compressed wood briquettes made from production waste shavings. Up to 5 tons daily capacity, sold in bags or bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wood Briquettes - Delivered |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Dipro product offering
Product offeringCore offering
DIPRO® GmbH manufactures and supplies solid wood planks (Massivholzdielen), multi-layer engineered planks (Dreischicht-/Mehrschichtdielen), terrace planks, and specialty flooring such as herringbone parquet directly from its Black Forest production facility. As a by-product of plank production, the company also produces and sells wood briquettes (Holzbriketts) made from compressed wood shavings.
Product overview
Dipro is a manufacturer of high-quality solid wood flooring from the Black Forest region of Germany. The product portfolio centers on three main product families: Massivholzdielen (solid single-piece wood planks available in impressive dimensions up to 18m long), Dreischichtdielen (three-layer engineered planks optimized for underfloor heating), and Mehrschichtdielen (two-layer planks with solid hardwood wear layer). Under these core lines, Dipro offers specialized variants including Landhausdielen (country house style), Schlossdielen (premium castle planks), Hobeldielen (planed planks), and Terrassendielen (outdoor terrace planks). Specialty products include Fischgrätparkett (herringbone parquet). As part of a complete value chain, Dipro also produces Holzbriketts from production waste and utilizes advanced manufacturing technology including a fully automatic Spachtelanlage (putty application system) for quality finishing. The company emphasizes complete in-house production, sustainability from Black Forest forestry, and offers a 180m² showroom with over 6,000 floor variants for customer consultation.
Differentiator
Problem solved
Functional benefit
Products and services
- Massivholzdielen (Solid Wood Planks) Solid wood planks made from a single piece of timber, available in lengths up to 18m and widths up to 400mm. Sold as Schlossdielen (castle planks) for premium installations; targeted at homeowners and commercial projects seeking natural, toxin-free flooring.
- Dreischichtdielen (Three-Layer Engineered Planks) Three-layer engineered planks offering dimensional stability and reduced joint formation, optimized for underfloor heating applications. Suitable for residential and commercial flooring projects.
- Mehrschichtdielen (Two-Layer Engineered Planks) Two-layer planks with a solid hardwood top layer and cross-laminated multiplex substructure for high dimensional stability; suitable for underfloor heating with minimal joint formation.
- Schlossdielen (Castle Planks) Premium solid wood planks with extra-large dimensions up to 18m in length and 50cm in width, representing luxury, longevity, and natural beauty for high-end residential and commercial installations.
- Landhausdielen (Country House Planks) High-quality wood flooring with a rustic yet elegant character, featuring long and wide dimensions that bring a natural, lively appearance to any room. Targeted at residential customers seeking a country-house aesthetic.
- Hobeldielen (Planed Floorboards) Planed floorboards produced through precision machine planing to achieve smooth and uniform surfaces, covering various types of high-quality wood flooring.
- Terrassendielen (Terrace Planks) Massive outdoor terrace planks in Douglasie and Oak with rift/half-rift cuts for dimensional stability against weather exposure. Available in widths 110–290mm, thickness 30–35mm, and lengths up to 6m.
- Fischgrätparkett (Herringbone Parquet) Custom-made herringbone parquet flooring, often produced from customer's own oak timber, offering timeless elegance and artisanal precision for premium residential projects.
- Holzbriketts (Wood Briquettes) High-quality compressed wood briquettes made from production waste (wood shavings) without additives or binders, with energy content of approximately 5.0 kWh/kg. Sold in bags or bulk, with €40 flat-rate delivery within 50km.
Quantifiable outcome
- Sustainability: 100% of wood from sustainable Black Forest forestry; production waste converted to 5 tonnes/day of wood briquettes
- +2 more outcomes
Companies that use Dipro
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
Dipro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dipro partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights6 records
Dipro competitors and assessment
Company assessmentBroad incumbents
- HARO (Hamberger Flooring): German parquet and hardwood flooring producer offering solid, engineered, and laminate wood floors plus accessories. Comparable to DIPRO in solid plank and engineered plank categories, with a much larger national showroom and dealer footprint.
- Kährs Group: One of Europe's largest wood flooring manufacturers with a broad portfolio of engineered multi-layer and solid planks. Directly comparable on multi-layer Dreischichtdielen and 3-strip parquet, but operates at significantly greater scale with global distribution.
- Tarkett: Global flooring manufacturer with a significant wood product line (multilayer parquet) sold across Europe. Overlaps with DIPRO in engineered wood categories but competes primarily at the mass-market and project-commercial price tier.
- MeisterWerke (MEISTER): German family-owned flooring manufacturer offering wood, laminate, design, and cork floors. Comparable to DIPRO on engineered wood planks and DACH distribution, though at much broader product scope and price tier coverage.
Direct peers
- Admonter Holzindustrie: Austrian producer of solid wood planks, engineered flooring, and acoustic panels with a strong sustainability brand and architectural specification focus. Comparable to DIPRO in premium solid plank positioning, regional European forestry sourcing, and architect-driven project sales.
- Bauwerk Group: Swiss manufacturer of solid and engineered wood parquet flooring with a strong premium-sustainability brand and European distribution. Closely comparable to DIPRO in product mix (two-layer, multi-layer, solid planks) and target customer (architects, high-end residential, commercial).
- Boen (Boen Bruk): Norwegian-Lithuanian manufacturer of multi-layer hardwood flooring and sport floors with a strong European distribution network. Closely comparable to DIPRO's Mehrschicht-/Dreischichtdielen in construction and end-market targeting of premium residential and commercial projects.
- Weitzer Parkett: Austrian manufacturer of solid and multi-layer parquet flooring with deep roots in the DACH premium residential and hospitality segments. Comparable to DIPRO in wood species (oak, ash, larch), sustainability positioning, and architect-driven sales channel.
Regional players
- Holzwerke Ladenburger: German manufacturer of solid wood planks and engineered flooring, primarily serving the German-speaking market with a comparable product mix in solid and multi-layer parquet. Smaller-scale regional comparable in both product mix and DACH customer base.
Emerging players
- Bjelin: Swedish-Slovenian manufacturer of wide-plank engineered wood flooring, a direct competitor in the premium large-format plank segment where DIPRO competes with Schlossdielen and Landhausdielen, with overlapping emphasis on wood character and dimensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dipro social profiles
Digital presenceDipro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dipro leadership team
Management profileNumber of profiles
Profiles2 records
Dipro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dipro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dipro
What does Dipro do?
DIPRO® GmbH manufactures and supplies solid wood planks (Massivholzdielen), multi-layer engineered planks (Dreischicht-/Mehrschichtdielen), terrace planks, and specialty flooring such as herringbone parquet directly from its Black Forest production facility. As a by-product of plank production, the company also produces and sells wood briquettes (Holzbriketts) made from compressed wood shavings.
Is Dipro a public or private company?
Dipro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dipro founded?
Dipro was founded in 1996. It employs 1 to 10 people.
Where is Dipro based?
Dipro is headquartered in Rheinau, Germany, in the Europe region.
How does Dipro make money?
Four revenue lines are on record. Solid Wood Plank Sales (Massivholzdielen) is the primary driver. The others are multi-Layer Plank Sales (Mehrschicht-/Dreischichtdielen), terrace Plank Sales (Terrassendielen) and wood Briquettes (Holzbriketts).
Who are Dipro's main competitors?
Broad incumbents on record are HARO (Hamberger Flooring), Kährs Group, Tarkett and MeisterWerke (MEISTER). Direct peers are Admonter Holzindustrie, Bauwerk Group, Boen (Boen Bruk) and Weitzer Parkett. Holzwerke Ladenburger is listed as a regional player. Bjelin is listed as an emerging player.
Does Dipro have an API?
No public API is recorded for Dipro.
What industry is Dipro in?
Dipro's product category is Solid Wood Flooring. Its primary akta.pro industry code is IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock), with a secondary code of IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 321 and its SIC code is 2400.