What Fang.com does

Fang Holdings Limited (NYSE/OTC: SFUN; formerly SouFun Holdings Limited) operates a leading real estate Internet portal in China, providing marketing, listing, lead-generation, and financial services to the real estate and home furnishing and improvement sectors. The company was incorporated in the British Virgin Islands in 1999, re-domiciled to the Cayman Islands in 2004, and listed on the NYSE in September 2010 at $42.50 per ADS. Fang monetizes its platform through four primary revenue streams: advertising-driven marketing services, subscription-based listing services, transaction-fee lead generation, and transaction-fee financial services (including loan products), supplemented by e-commerce and value-added services. The platform reaches 658 cities in China and is supported by approximately 65 local offices, with a sales-led go-to-market combining a self-serve website portal with direct enterprise outreach to developers, agents, and brokers.

The underlying technology stack is a traditional web portal with proprietary databases and online communities rather than a modern AI-driven platform — there is no API, no mobile app, no AI/ML disclosure, and no proprietary models or patents in the source materials. The company's owner-operators are founder Vincent Tianquan Mo (Executive Chairman, founder since 1999, originally returned to the chair in February 2022), CEO Jian Liu (since 2016, joined 2000), and CIO Dr. Hua Lei (since 2009). Operationally, the company has been navigating material headwinds: FY2020 revenue of $216.2M declined 1.6% from $219.7M in FY2019; China Index Holdings was separated as a discontinued operation in November 2022; a going-private proposal was received in September 2023; a winding-up petition was filed in October 2023; and the company has undergone repeated board and auditor changes through 2024. The NYSE listing has migrated to Other OTC, with the stock trading at $0.63 per ADS as of July 2026 — a stark contrast to the 2010 IPO valuation.

Name

Fang.com

Legal name

Fang Holdings Limited

Website

https://ir.fang.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Fang.com (Fang Holdings Limited) is a long-established Chinese real estate Internet portal operating in 658 cities, providing marketing, listing, lead-generation, and financial services to real estate developers, agents, brokers, and consumers across China.

Ownership category

akta.pro rank

Product category

Online Real Estate Portal

NAICS

Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Mortgage Point-of-Sale (POS) & Borrower Intake Portals (FSALALAD)

Keywords

• Real estate portal
• Property listings
• Real estate marketing
• Property lead generation
• Home improvement services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Marketing services revenue generated through the company's real estate portal websites, including advertising and promotional services for real estate developers and agents.
2. Listing Services: Listing services revenue from property listings, including fees from paying customers who list properties on the platform.
3. Leads Generation Services: Lead generation services revenue from providing qualified leads to real estate professionals and developers.
4. Financial Services: Financial services revenue including loan services and other financial products related to real estate transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fang operates a leading real estate Internet portal in China that delivers marketing services, property listing services, lead generation, and financial services (including loan products) for real estate developers, agents, and brokers, as well as consumers searching for property and home furnishing information. The platform supports active online communities and covers real estate content across 658 cities in China, supported by approximately 65 local offices.

Product overview

Fang operates a unified real estate Internet portal platform in China, providing an integrated suite of services across the real estate and home furnishing and improvement sectors. The core Fang.com platform serves as the primary interface, supported by distinct service modules including Marketing Services, Listing Services, Leads Generation Services, Financial Services, Value-Added Services, and E-commerce Services. These modules work together to serve property developers, real estate agents, and consumers seeking property information, with the company maintaining approximately 65-74 offices and content coverage across 658-665 cities in China.

Differentiator

Problem solved

Functional benefit

Products and services

• Fang Real Estate Internet Portal

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fang.com