Marzocchi
Marzocchi, a division of Fox Factory Inc founded in 1949, designs and manufactures premium suspension systems for mountain bikes and motorcycles. It serves individual riders via direct e-commerce and bicycle manufacturers as an OEM supplier across both enthusiast markets.
- Company typePrivate
- Founded1949
- HeadquartersBraselton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Marzocchi firmographics
Firmographics- Name
- Marzocchi
- Legal name
- Marzocchi (a division of Fox Factory Inc)
- Website
- https://marzocchi.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marzocchi, a division of Fox Factory Inc founded in 1949, designs and manufactures premium suspension systems for mountain bikes and motorcycles. It serves individual riders via direct e-commerce and bicycle manufacturers as an OEM supplier across both enthusiast markets.
- Ownership category
- akta.pro rank
Marzocchi industry classification
Industry- Product category
- Suspension Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)
Keywords
Where Marzocchi is headquartered
LocationHeadquarters
- HQ city
- Braselton
- HQ country
- United States
- HQ region
- North America
Markets served
Marzocchi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Suspension Product Sales: Marzocchi generates revenue through the sale of premium suspension products for mountain bikes and motorcycles. Revenue is derived from both OEM/supplier relationships with bike manufacturers and direct consumer sales through their branded retail channels.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Marzocchi product offering
Product offeringCore offering
Marzocchi designs, engineers, and manufactures premium high-performance suspension systems for mountain bikes and motorcycles. The company sells these suspension products through its own branded e-commerce channels to individual riders and supplies them as OEM components to bicycle manufacturers for integration into finished bikes.
Differentiator
Problem solved
Functional benefit
Brands
- Marzocchi Mountain Bike: Mountain bike division offering suspension products for mountain biking
- Marzocchi Motorcycle
Products and services
- Marzocchi Mountain Bike Division Premium suspension systems designed specifically for mountain bikes, sold directly to riders and supplied as OEM components to bicycle brands for integration into finished mountain bikes.
- Marzocchi Motorcycle Division Premium suspension systems for motorbikes, providing trusted performance for riders across various motorcycling disciplines.
Companies that use Marzocchi
Customer profileSegments3 records
Ideal customer profiles3 records
Marzocchi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marzocchi partnerships and signals
Strategic signalScale indicators1 record
Marzocchi competitors and assessment
Company assessmentDirect peers
- Manitou: Manitou is an MTB suspension fork and shock brand owned by Hayes Performance Systems, competing directly with Marzocchi in the mountain bike aftermarket and OEM channels.
- Showa: Showa is a Japanese Tier-1 motorcycle suspension supplier to OEMs including Honda, Kawasaki, and Yamaha; it competes head-to-head with Marzocchi's motorcycle suspension products at the manufacturer-fitment level.
- Fox Racing Shox: Fox Racing Shox is the flagship suspension brand of Marzocchi's parent Fox Factory Inc, making premium MTB and motorcycle forks and shocks; it is the most direct comparable due to overlapping product lines, OEM relationships, and shared engineering infrastructure.
- Öhlins: Öhlins is a Swedish premium suspension manufacturer serving both motorcycle and MTB markets, making it a close functional and positioning peer to Marzocchi's motorcycle and high-end MTB offerings.
- KYB: KYB is a large global motorcycle and automotive suspension OEM supplying forks, shocks, and dampers to major motorcycle manufacturers, directly competing with Marzocchi's motorcycle division.
- SR Suntour: SR Suntour is a bicycle suspension fork and component manufacturer serving OEM bike brands and aftermarket channels; it competes with Marzocchi across entry-to-mid tier MTB suspension segments.
- RockShox (SRAM): RockShox is the dominant MTB suspension fork and shock brand owned by SRAM, serving the same OEM bike manufacturers and aftermarket riders as Marzocchi; it is the primary direct competitor in MTB suspension.
- WP Suspension (KTM AG): WP Suspension is KTM's in-house premium suspension brand for motocross, enduro, and street motorcycles; it competes with Marzocchi's motorcycle division, particularly in off-road and performance segments.
Emerging players
- Cane Creek Cycling Components: Cane Creek manufactures premium MTB rear shocks and components (e.g., Double Barrel, DBcoil), overlapping with Marzocchi's MTB shock portfolio in the high-end aftermarket.
- DVO Suspension: DVO Suspension is a boutique MTB suspension brand competing with Marzocchi in the premium aftermarket for forks and shocks, particularly in enduro and gravity segments.
Market position
Customer concentration
Marzocchi social profiles
Digital presenceMarzocchi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marzocchi leadership team
Management profileNumber of profiles
Marzocchi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marzocchi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marzocchi
What does Marzocchi do?
Marzocchi designs, engineers, and manufactures premium high-performance suspension systems for mountain bikes and motorcycles. The company sells these suspension products through its own branded e-commerce channels to individual riders and supplies them as OEM components to bicycle manufacturers for integration into finished bikes.
When was Marzocchi founded?
Marzocchi was founded in 1949. It employs 1 to 10 people.
Where is Marzocchi based?
Marzocchi is headquartered in Braselton, United States, in the North America region.
How does Marzocchi make money?
One revenue line is on record: suspension Product Sales.
Who are Marzocchi's main competitors?
Direct peers on record are Manitou, Showa, Fox Racing Shox, Öhlins, KYB, SR Suntour, RockShox (SRAM) and WP Suspension (KTM AG). Emerging players are Cane Creek Cycling Components and DVO Suspension.
Does Marzocchi have an API?
No public API is recorded for Marzocchi.
What industry is Marzocchi in?
Marzocchi's product category is Suspension Components. Its primary akta.pro industry code is IMACAIAA, Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension). Its NAICS code is 336991 and its SIC code is 3751.