Market Watch Magazine

Name

Market Watch Magazine

Legal name

M. Shanken Communications, Inc.

Website

https://marketwatchmag.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Publishing (Beverage Alcohol Media)

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade publication
• Beverage alcohol news
• Spirits industry coverage
• Wine market intelligence
• Beer industry media

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Magazine Subscription: Market Watch Magazine generates revenue through subscription fees for its publication covering the U.S. beverage alcohol industry with focus on spirits, wine, and beer trends in on- and off-premise markets.

Distribution channels2 records

Marketing channels2 records

Core offering

Market Watch Magazine is a trade publication providing market intelligence, late-breaking news, and trend analysis on the U.S. beverage alcohol industry, covering spirits, wine, and beer across on-premise (bars, restaurants) and off-premise (retail) sectors. It is delivered as a print subscription magazine and a companion digital platform (MarketWatchMag.com) with archived past issues, departmental sections such as Beer Buzz, Brand Watch, Cocktail Hour, Wine Sense, and Spirits Spotlight, and affiliated real-time coverage via Shanken News Daily.

Product overview

Market Watch Magazine is a single, unified trade publication offering comprehensive coverage of the U.S. beverage alcohol industry. The publication covers spirits, wine, and beer across multiple sectors including on-premise (bars, restaurants) and off-premise (retail). Content is organized into departments such as Beer Buzz, Brand Watch, Cocktail Hour, Wine Sense, Spirits Spotlight, and Mixology, with additional coverage by drink categories (Beer, Wine, Spirits, Cannabis, Non-alcoholic) and features including City Scope, Profiles, Trends, and New Products. The magazine serves over 53,000 subscribers comprising retailers, bar and restaurant operators, mixologists, distributors, and supplier executives.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Watch Magazine (Print Subscription)

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• VinePair: Drinks-industry media company covering wine, beer, and spirits news, reviews, and trends for both consumers and industry professionals. Comparable in editorial remit and audience overlap with Market Watch's mixed on-premise/off-premise readership.
• SevenFifty Daily: Digital-first B2B trade publication covering the U.S. beverage alcohol industry for retailers, distributors, and on-premise buyers. Closest direct competitor to Market Watch's editorial remit, with overlapping coverage of new products, trends, and supplier/distributor strategy.
• The Spirits Business: Global B2B trade title dedicated to the spirits industry, covering new launches, trends, and supplier strategy for spirits producers and distributors. Comparable as a category-specialist trade publication serving a subset of Market Watch's spirits-focused supplier and distributor readers.
• Beverage Dynamics: Long-running B2B trade magazine serving the on-premise bar and restaurant beverage alcohol market, covering beer, wine, and spirits trends for operators and distributors. Directly comparable to Market Watch's on-premise department coverage and target reader base.
• Shanken News Daily: Sister publication of Market Watch Magazine under M. Shanken Communications, delivering daily B2B news on the U.S. beverage alcohol industry across spirits, wine, and beer. Directly comparable in vertical, audience, and parent company, and cross-promoted from Market Watch's own homepage.
• Imbibe Magazine: B2B trade publication focused on the on-premise drinking culture, mixology, and bar industry, covering spirits, cocktails, beer, and wine for bartenders, mixologists, and operators. Overlaps with Market Watch's Mixology, Cocktail Hour, and Bar Talk departments and shared mixologist audience.

Broad incumbents

• Wine Spectator: Established consumer-facing wine magazine published by the same parent as Market Watch (M. Shanken Communications), with broader wine coverage including consumer reviews and restaurant wine lists. Comparable as a sister title within the same media portfolio, sharing advertising and subscription ecosystems.

Emerging players

• Brewbound: B2B digital trade publication covering the U.S. beer and brewing industry for suppliers, distributors, and retailers. Comparable to Market Watch's Beer Buzz department and shared beer-category industry audience.
• Punch: Digital drinks publication covering wine, beer, and spirits for both consumers and the bar/restaurant trade, with strong on-premise and mixology content. Overlaps with Market Watch's spirits, cocktail, and on-premise coverage but skews digital and consumer.

Regional players

• Decanter: Established UK-based wine trade and consumer publication covering global wine trends, regions, and producers. Comparable editorial remit on the wine vertical but primarily serves a non-U.S. audience, making it a regional rather than direct U.S. competitor to Market Watch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marketwatchmag
• Facebookfacebook.com/shankenmwmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Watch Magazine