Equity Capital Advisory Partners
Equity Capital Advisory Partners (ECAP) is a Troy, Michigan-based private investment advisory firm providing equity and debt financing to commercial real estate projects in US secondary and tertiary markets, serving high-net-worth individuals, family offices, ERISA-regulated entities, and institutional investors through a series of private real estate funds.
- Company typePrivate
- Founded2007
- HeadquartersNovi, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Equity Capital Advisory Partners does
Equity Capital Advisory Partners (ECAP) is a Troy, Michigan-based private investment advisory firm that provides equity and debt financing to commercial real estate projects, primarily in secondary and tertiary markets across the United States. The firm operates as a full-service real estate investment manager, offering underwriting, asset management, workouts, liquidation strategies, financial re-engineering, investment guideline development, and portfolio management services. Since 2008, ECAP has stood up a series of closed-end limited partnership vehicles — Electrical Real Estate Capital Programs One through Four — with Fund Five launching in 2025 and Discretionary Fund I scheduled for 2026, building a multi-vintage fund platform for institutional and high-net-worth investors.
ECAP's client base is concentrated in three segments: high-net-worth individuals and family offices (primary), ERISA-regulated entities, and institutional investors. The firm targets accredited investors through direct capital-raising relationships and positions itself flexibly across the capital stack — taking equity, debt, or hybrid positions — to lower the project's overall cost of capital. Pricing and minimum investment thresholds are not publicly disclosed; economics come from fund management fees and transaction-related returns on deployed capital, with the firm's principal experience cited as over $3 billion in aggregate investment, underwriting, and portfolio management.
The firm is founder/principal-owned (no institutional or parent-company ownership is disclosed) and operates with a lean team of 1–10, including six named principals: Scott B. Woosley (Managing Director), Barrett D. Johnson (Director of Finance), Michael C. Stratos (Director of Acquisitions and Development), R. Gary Call (Director of Marketing), Jared J. Bradley (Director of Capital Markets), and Larry D. Lipa (Director of Development). Their credentials include CFA, Series 7/65/66, CCIM, SRA, and MAI designations, and the firm adheres to the AICPA Code of Professional Conduct and CFA Institute Code of Ethics. No proprietary technology, AI/ML systems, APIs, or digital platforms are disclosed; ECAP operates as a traditional, relationship-driven investment advisor.
Equity Capital Advisory Partners firmographics
Firmographics- Name
- Equity Capital Advisory Partners
- Legal name
- Equity Capital Advisory Partners
- Website
- http://ecap-adv.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equity Capital Advisory Partners (ECAP) is a Troy, Michigan-based private investment advisory firm providing equity and debt financing to commercial real estate projects in US secondary and tertiary markets, serving high-net-worth individuals, family offices, ERISA-regulated entities, and institutional investors through a series of private real estate funds.
- Ownership category
- akta.pro rank
Equity Capital Advisory Partners industry classification
Industry- Product category
- Commercial Real Estate Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239), Miscellaneous Intermediation (52391)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI)
Keywords
Where Equity Capital Advisory Partners is headquartered
LocationHeadquarters
- HQ city
- Novi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equity Capital Advisory Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fund Management Fees: ECAP generates revenue through managing investment funds including Electrical Real Estate Capital Programs One through Four, Fund Five, and Discretionary Fund I. The firm provides equity and debt financing to real estate projects, positioning itself in various positions within the capital stack.
- Investment Returns: Returns generated from equity and debt investments in commercial real estate projects throughout the United States, with the goal of reducing project cost of capital and ensuring project success.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Equity Capital Advisory Partners product offering
Product offeringCore offering
Equity Capital Advisory Partners (ECAP) is a full-service investment advisory firm that provides equity and debt financing to commercial real estate projects across secondary and tertiary markets in the United States. The firm manages multiple private real estate investment funds and offers underwriting, asset management, workouts, liquidation strategies, financial re-engineering, and portfolio management services to optimize real estate investment benefits for its clients.
Product overview
Equity Capital Advisory Partners operates as a full-service investment advisory firm offering a portfolio of real estate investment funds. The company manages multiple Electrical Real Estate Capital Programs (One through Four), with Fund Five launching in 2025 and Discretionary Fund I launching in 2026. These programs provide equity and debt financing for commercial real estate projects across secondary and tertiary markets throughout the United States. The firm combines institutional expertise with agile capital deployment, offering financing solutions that can occupy any position in a project's capital stack.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrical Real Estate Capital Program One, LP A closed real estate investment fund that operated from 2008 to 2017, providing equity and debt financing for commercial real estate opportunities in Alabama, Florida, Georgia, Kentucky, Louisiana, South Carolina, Tennessee, and Virginia.
- Electrical Real Estate Capital Program Two, LP A closed real estate investment fund that operated from 2013 to 2018, offering commercial real estate investment opportunities in Alabama, Florida, Georgia, Kentucky, Louisiana, South Carolina, Tennessee, and Virginia.
- Electrical Real Estate Capital Program Three, LP
Companies that use Equity Capital Advisory Partners
Customer profileSegments3 records
Ideal customer profiles3 records
Equity Capital Advisory Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equity Capital Advisory Partners partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Equity Capital Advisory Partners competitors and assessment
Company assessmentDirect peers
- Crow Holdings Capital: Dallas-based private real estate investment manager raising commingled funds and separate accounts for institutional investors. Closely comparable mid-market direct investment model with multi-fund track record in commercial real estate equity and credit, similar in size and approach to ECAP.
- Mesa West Capital: Direct commercial real estate lender providing senior and stretch senior loans plus mezzanine debt across the U.S. Highly comparable capital-stack positioning and institutional LP base, with similar mid-market deal focus to ECAP's debt offering.
- PCCP, LLC: Real estate finance and investment firm providing both debt and equity capital to middle-market commercial real estate sponsors nationwide. Directly comparable by offering full-stack debt and equity solutions to similar institutional and high-net-worth LP base.
- Harrison Street: Alternative real estate investment manager with multiple commingled funds targeting niche, inefficient real estate themes. Comparable boutique institutional real estate manager structure and fund vehicle model to ECAP.
- Northmarq: Privately held commercial real estate capital markets firm offering debt, equity, investment sales, and loan servicing. Closely comparable boutique capital advisory model serving institutional and private investors in commercial real estate.
Broad incumbents
- Clarion Partners: One of the largest U.S. real estate investment managers, offering core, value-add, debt, and development strategies through multiple funds. A larger incumbent offering overlapping debt and equity real estate capabilities to institutional LPs.
- Eastdil Secured: Leading real estate investment banking advisory firm providing capital markets, M&A, and financing advisory services. Comparable in advisory positioning around debt/equity placement in commercial real estate, though operating at significantly larger scale.
- Walker & Dunlop: Large commercial real estate finance company providing debt origination, servicing, and investment sales. Adjacent comparison given ECAP's debt placement work, though Walker & Dunlop operates at much greater scale and scope.
- JLL Capital Markets: Global capital markets advisory arm of JLL providing debt placement, equity placement, M&A, and recapitalization advisory for commercial real estate. Overlapping in advisory and capital placement services for institutional and private clients.
Emerging players
- BKM Capital Partners: Boutique industrial-focused real estate investment manager operating multiple funds for institutional LPs. Comparable smaller-scale fund manager with multi-vehicle structure and similar institutional fundraising approach, though concentrated in industrial.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Equity Capital Advisory Partners social profiles
Digital presenceEquity Capital Advisory Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equity Capital Advisory Partners leadership team
Management profileNumber of profiles
Profiles6 records
Equity Capital Advisory Partners subsidiaries and ownership
Company hierarchySubsidiaries6 records
Equity Capital Advisory Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equity Capital Advisory Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equity Capital Advisory Partners
What does Equity Capital Advisory Partners do?
Equity Capital Advisory Partners (ECAP) is a full-service investment advisory firm that provides equity and debt financing to commercial real estate projects across secondary and tertiary markets in the United States. The firm manages multiple private real estate investment funds and offers underwriting, asset management, workouts, liquidation strategies, financial re-engineering, and portfolio management services to optimize real estate investment benefits for its clients.
Is Equity Capital Advisory Partners a public or private company?
Equity Capital Advisory Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equity Capital Advisory Partners founded?
Equity Capital Advisory Partners was founded in 2007. It employs 1 to 10 people.
Where is Equity Capital Advisory Partners based?
Equity Capital Advisory Partners is headquartered in Novi, United States, in the North America region.
How does Equity Capital Advisory Partners make money?
Two revenue lines are on record. Fund Management Fees are the primary driver. The others are investment Returns.
Who are Equity Capital Advisory Partners's main competitors?
Direct peers on record are Crow Holdings Capital, Mesa West Capital, PCCP, LLC, Harrison Street and Northmarq. Broad incumbents are Clarion Partners, Eastdil Secured, Walker & Dunlop and JLL Capital Markets. BKM Capital Partners is listed as an emerging player.
Does Equity Capital Advisory Partners have an API?
No public API is recorded for Equity Capital Advisory Partners.
What industry is Equity Capital Advisory Partners in?
Equity Capital Advisory Partners's product category is Commercial Real Estate Investment Management. Its primary akta.pro industry code is BPAHAOAE, Equity Capital Advisory (Private Equity Placements, Growth Capital), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 523940 and its SIC code is 6282.