Livingston County United Way

Name

Livingston County United Way

Legal name

Livingston County United Way

Website

https://lcunitedway.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Human Services

NAICS

Other Individual and Family Services (62419), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAC

Affordable Housing & Community Development (Housing, Community Land Trusts)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Community fundraising services
• Workplace giving campaigns
• Volunteer coordination services
• Nonprofit human services
• Charitable giving programs

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting community programs. Donors can give weekly amounts ($1-$12.50 per week) or annual contributions that fund specific programs like home repairs, meals for seniors, literacy programs, and student support services.
2. Workplace Giving Campaigns: Corporate workplace giving programs allowing employees to contribute through payroll deductions. Includes campaign toolkits for companies and sponsorship opportunities.
3. Corporate Sponsorships: Sponsorships for events such as Day of Caring and Matching Money Monday, where businesses provide financial support in exchange for recognition and community engagement.
4. Legacy Giving: Planned giving and estate donation programs for long-term supporter engagement.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Livingston County United Way is a community-based nonprofit that raises charitable funds from individuals, workplaces, and corporate sponsors and directs them into local programs addressing education, financial stability, and health for Livingston County, Michigan residents. Its core activities include coordinating volunteer-driven service events (Day of Caring, Community Connect), running matched-giving fundraising campaigns (Matching Money Monday, Women United Power of the Purse), operating community referral and early childhood programs (211, Help Me Grow), and managing workplace giving campaigns with local employers.

Product overview

Livingston County United Way operates as a community services organization offering a portfolio of interconnected programs centered on three impact areas: education, financial stability, and health. The core offerings include Day of Caring (annual volunteer service event), Matching Money Monday (matched fundraising initiative), Women United (women's philanthropy network), Community Connect (free services event), and the 211 Referral Service (community resource hotline). The organization facilitates giving through multiple channels including online donations via Clover, PayPal, and Venmo integrations, supplemented by phone, mail, and legacy giving options. Volunteer matching services connect residents with local nonprofit opportunities through a Galaxy Digital platform. The portfolio functions as an integrated community support ecosystem rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Women United: A women's philanthropy initiative that hosts events like 'Power of the Purse' to raise funds for community programs.
• Matching Money Monday
• Day of Caring
• Community Connect

Products and services

• Day of Caring Annual one-day volunteer service event for Livingston County residents, corporate teams, and partner nonprofits, completing projects such as minor home repairs, cleaning, and yard work for seniors, individuals with disabilities, and neighbors in need.
• Matching Money Monday Annual one-day matched fundraising campaign where community sponsors match individual donations to amplify contributions supporting local families in need.
• Women United Women's philanthropy initiative hosting events such as Power of the Purse to raise funds for community programs in Livingston County.
• Community Connect One-day community-wide event connecting local families in need to free services including food, clothing, health screenings, legal assistance, and haircuts.
• 211 Referral Service Community resource referral hotline operated in partnership with 211/Central Michigan 211, connecting residents to essential services including housing, food, healthcare, and financial assistance.
• Help Me Grow Program Early childhood development program providing support and resources for families with young children in Livingston County.
• Volunteer Matching Services Online platform connecting Livingston County residents with volunteer opportunities at area nonprofits, facilitated through the Galaxy Digital Volunteer Livingston platform.
• Donation Processing Services Multi-channel donation processing for individual supporters via credit card (Clover), PayPal, Venmo (@LivCoUnitedWay), phone, and mail, including one-time and recurring giving options.
• Legacy Giving Planned giving program enabling donors to make lasting contributions through bequests and planned charitable gifts to support long-term community impact.
• Workplace Giving Campaigns Workplace giving program enabling local employers to run employee payroll-deduction campaigns with LCUW-provided campaign toolkits and corporate sponsorship opportunities.

Quantifiable outcome

• 850+ volunteers engaged, 79 projects completed in single Day of Caring event
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• 211/Central Michigan 211coreStrategic or Co-development PartnerReferral services partnership connecting community members to essential resources through the 211 phone line and online database.
• Volunteer LivingstoncoreStrategic or Co-development PartnerVolunteer coordination platform serving as the central hub for connecting residents with local volunteer opportunities.
• Women UnitedcoreStrategic or Co-development PartnerAffinity group of women united in philanthropy, hosting events like Power of the Purse to raise funds for community programs.
• My Free TaxesminorStrategic or Co-development PartnerPartnership providing free tax preparation services to eligible community members.
• Hunger CouncilcoreStrategic or Co-development PartnerCoalition addressing food insecurity in Livingston County through coordinated efforts and advocacy.
• Great Start LivingstoncoreStrategic or Co-development PartnerCoalition focused on early childhood development and school readiness programs.
• Homeless Continuum of Care CommitteecoreStrategic or Co-development PartnerCounty-level committee addressing homelessness through coordinated housing and support services.
• 2|42 Community ChurchcoreStrategic or Co-development PartnerVenue host for annual Community Connect event, providing space for one-day community-wide service connecting families to free resources.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• United Way Worldwide: Parent umbrella organization of which Livingston County United Way is an independent local affiliate. Provides branding, fundraising standards, and coalition infrastructure — represents the network the subject company operates within.
• Heart of West Michigan United Way: Regional United Way serving Kent County and surrounding areas in West Michigan. Comparable three-pillar impact model with workplace giving campaigns, volunteer mobilization, and coalition partnerships across mid-sized Michigan communities.
• United Way for Southeastern Michigan: Multi-county United Way affiliate covering southeastern Michigan including portions of the metro Detroit region. Comparable mission and program model but with broader geographic scope, larger staff, and institutional fundraising capacity.
• The Salvation Army of Livingston County: Established faith-based social services organization operating locally with emergency assistance, food programs, and holiday giving campaigns. Competes for similar donor dollars and serves overlapping ALICE-population beneficiaries in the same geography.

Direct peers

• Feeding America West Michigan: Regional food bank addressing hunger across West Michigan including Livingston County. Direct coalition partner with the subject company's Hunger Council and a peer in mobilizing volunteers and corporate giving for food insecurity programs.
• Volunteer Livingston: Local volunteer-matching platform operating as a strategic partner of the subject company. Comparable mission of mobilizing volunteers for community impact in the same Livingston County geography.
• Washtenaw United Way: County-level United Way serving Washtenaw County, Michigan. Operates the same three-pillar model (education, financial stability, health) with workplace campaigns, signature volunteer events, and community coalition building — directly comparable in structure, geography, and mission.
• Habitat for Humanity of Livingston County: Local Livingston County nonprofit providing housing repair and stability services — the type of organization the subject company funds and coordinates with through the Homeless Continuum of Care Committee. Comparable donor base and community footprint.

Regional players

• Gleaners Community Food Bank of Southeastern Michigan: Larger regional food bank operating across southeastern Michigan. Comparable hunger-relief mission and volunteer mobilization model, with greater operational scale and broader geographic reach than the subject company's local programs.

Emerging players

• Ann Arbor Area Community Foundation: Regional community foundation serving nearby Washtenaw County. Comparable grantmaking and community-investment model with endowment-driven funding — represents an alternative donor pathway for residents of adjacent Michigan counties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/lcunitedway
• Facebookfacebook.com/lcunitedway
• LinkedInlinkedin.com/company/livingston-county-united-way
• Instagraminstagram.com/lcunitedway
• Xx.com/lcunitedway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Livingston County United Way