Barthel Group

What Barthel Group does

Barthel Group was founded in 1984 in Essen, Germany, and provides wrapping labels, blank labels, and jewelry labels. The entity now operates as part of Asteria Group, a pan-European label and packaging specialist that originated from Accent Etiketten and grew through sustained acquisitions. Asteria Group is legally structured as Packaging PrintCo NV, headquartered in Gullegem, Belgium, with 40 sites across 10 European countries and 35 local plants producing 20+ billion labels annually for 15,000 clients. Barthel GmbH is retained as an acquired brand within the subsidiary network.

The group's product portfolio spans four categories: label solutions (self-adhesive, sustainable, RFID, NFC, tamper-evident, pharmaceutical, wine, and specialty labels), flexible packaging (pouches, flow wrap, barrier foil, shrink sleeves, sachets, and recyclable options), folding cartons (custom, display, sleeve, sliding, standard, and window formats), and embellishments (decorative finishes and tactile Braille). Underlying production technology combines flexographic and digital printing, with CO2-neutral digital presses, heat recovery, solvent recovery via evaporation and distillation, biofilter systems, and rainwater collection. The Asteria Sustainable Solutions (A.S.S.) program delivers sustainable alternatives for 90% of the range, and ClimateCalc-aligned CO2 reporting is used for customer-facing footprint calculations.

Revenue is generated through direct B2B sales to manufacturers and brands across 12 verticals (food, beverage, dairy, wine and spirits, healthcare and pharma, personal care, chemicals, e-commerce, retail, animal care, home and household, and superfoods/supplements). Pricing is quote-based with volume discounts at typical order quantities of 5,000/10,000/20,000 units, and the GTM is sales-led via regional sales contacts and a quote/sample request workflow. The company holds deep regulatory certifications (IFS PACsecure, BRCGS, FSSC 22000, ISO 22000, PS 9000/2016, ISO 9001, GS1, EcoVadis, FSC, PEFC) and operates with CEO Ives Declerck, CSO Charlotte Van Uytsel, and CCO Tim Clockaerts leading a 2030 sustainability agenda that targets 33% of revenue from circular products.

Name

Barthel Group

Legal name

Packaging PrintCo NV

Website

https://barthel-gruppe.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Barthel Group, founded in 1984 in Essen, Germany, provides wrapping, blank, and jewelry labels and now operates as part of Asteria Group, a pan-European label and packaging specialist serving 15,000 clients across 12 verticals with 40 sites and 35 plants.

Ownership category

akta.pro rank

Product category

Industrial Labels & Labeling

NAICS

Packaging and Labeling Services (561910), Other Paperboard Container Manufacturing (322219)

SIC

Paper Mills (2621), Paperboard Mills (2631)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Wrapping labels
• Blank labels
• Jewelry labels
• Label manufacturing
• Specialty labels

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Label Solutions: Self-adhesive labels, specialty labels (anti-theft, pharmaceutical, NFC, RFID, secure QR codes), and standard labels across 35+ product variants. Revenue from direct sales to manufacturers and brands.
2. Flexible Packaging: Barrier foil, flow wrap, pouches, shrink sleeves, sachets, and specialty IML packaging solutions for food, beverage, and consumer goods industries.
3. Folding Cartons: Custom, display, sleeve, sliding, standard, and window folding carton solutions for retail and pharmaceutical packaging.
4. Sustainable/Circular Products: Target of at least 33% of revenue from circular products by 2030. Includes recyclable, compostable, and wash-off packaging solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Barthel Group is a German label manufacturer, founded in 1984 and headquartered in Essen, that produces and sells three core specialty label product lines: wrapping labels, blank labels, and jewelry labels. The company supplies these physical label products to business customers for packaging, product identification, and jewelry branding applications.

Product overview

Asteria Group is a pan-European label and packaging specialist offering a comprehensive portfolio organized into four main categories: Label Solutions (including self-adhesive, sustainable, RFID/NFC, security, pharmaceutical, and specialty labels), Flexible Packaging (pouches, flow wrap, barrier foil, shrink sleeves, sachets), Folding Cartons (custom, standard, display, window, and sleeve cartons), and Embellishments (decorative finishes and tactile Braille). The company operates through multiple subsidiary brands across Europe including Accent Etiketten, Labelgrafic, ProPrint, Label Tech, Robifa, Berkshire Labels, and Barthel GmbH. With 40+ sites across 10 countries and 1,100+ years of combined experience, Asteria Group provides industry-specific solutions serving healthcare, food, beverages, personal care, e-commerce, and other sectors, with a strong focus on sustainability through the A.S.S. program offering recyclable and circular economy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Asteria Sustainable Solutions (A.S.S.): Sustainability program offering lighter, recyclable and compostable packaging options as part of the company's circular economy initiatives.

Products and services

• Wrapping labels Labels designed for wrapping and packaging applications, manufactured and supplied by Barthel Group to commercial and industrial buyers.
• Blank labels Unprinted/blank labels produced by Barthel Group for business customers that apply variable printing, product identification, or branding downstream.
• Jewelry labels Specialty labels produced by Barthel Group for the jewelry industry, supporting jewelry branding, tagging, and product identification.

Quantifiable outcome

• 90% of product range can offer sustainable alternative with similar functionality to traditional solution
• +3 more outcomes

Named customers2 records

Segments12 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Science Based Targets initiative (SBTi)coreStrategic or Co-development Partner · 1 January 2025Asteria Group announced commitment to SBTi in 2025, joining global movement of companies aligning climate goals with scientific requirements to limit global warming.
• CargillcoreStrategic or Co-development Partner · 1 January 2024Joint sustainable labelling initiative documented in Sustainability Report 2024. Co-development project where design, sustainability, and engineering teams worked together to achieve measurable outcomes.
• EcoVadiscoreStrategic or Co-development PartnerOngoing partnership for sustainability ratings. Multiple Asteria entities have achieved EcoVadis medals (Silver, Gold, Bronze) demonstrating commitment to ESG performance.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magnera: Specialty nonwovens and films producer spun off from Berry Global in 2024. Comparable in label-grade films and pressure-sensitive substrates supplied to label converters, with overlap in healthcare and consumer goods films used in similar applications to Asteria's specialty labels.
• Huhtamaki: Global foodservice and consumer goods packaging manufacturer with flexible packaging, folding cartons, and label operations. Comparable European focus and overlap in folding cartons, flexible packaging, and food packaging categories, though at significantly greater global scale.
• Mondi: European paper and packaging group with significant folding carton, kraft paper, and flexible packaging exposure. Closely comparable in folding carton operations serving European consumer goods customers, with overlap in sustainable fiber-based packaging.
• Avery Dennison: Global leader in label materials (pressure-sensitive) plus RFID solutions, specialty tapes, and apparel labels. Provides broader scope and significantly greater scale than Asteria, with overlap in label materials, RFID labels, and retail/apparel tag categories.
• Amcor: Global packaging giant with flexible packaging, rigid packaging, and healthcare packaging businesses. Overlaps with Asteria in flexible packaging for food, beverage, and personal care end-markets, though at materially greater scale and broader scope across rigid and flexible.

Direct peers

• Coveris: Pan-European packaging manufacturer offering flexible and rigid plastic packaging plus labels. Comparable product portfolio spanning labels, flexible packaging, and folding cartons for similar FMCG and food customers in Europe, with overlapping geographic footprint.
• CCL Industries: World's largest specialty label manufacturer offering label solutions across consumer, healthcare, and industrial markets. Most direct peer given comparable product portfolio (self-adhesive labels, specialty labels, healthcare labels), geographic breadth across multiple continents, and similar customer base in consumer goods and beverages.
• Constantia Flexibles: European flexible packaging manufacturer offering pouches, lidding films, and flexible packaging to FMCG and pharma customers. Highly comparable to Asteria's flexible packaging line and shared European regional focus on consumer goods and pharma end-markets.
• Multi-Color Corporation: Global label printing specialist serving beverage, food, household, and personal care markets (acquired by Platinum Equity in 2023). Closely comparable business model, end-market exposure, and SKU breadth to Asteria's label solutions business, including premium wine & spirits labels.

Emerging players

• Taghleef Industries: Global BOPP, CPP, and label films manufacturer serving label and packaging converters. Overlaps with Asteria in label film substrates and competes in flexible packaging materials across beverage and consumer goods end-markets; smaller and more specialized than Amcor or CCL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GroupAsteria
• LinkedInlinkedin.com/company/barthel-gruppe
• Instagraminstagram.com/asteriagroup_

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries35 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barthel Group