Press Eye
Press Eye is a Belfast-based press and PR photography agency providing daily Northern Ireland news and sport coverage, creative PR assignments, and an online photo library for media, government, and corporate clients across the region.
- Company typePrivate
- Founded1995
- HeadquartersBelfast, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Press Eye does
Press Eye Ltd. is a privately held press and PR photography agency headquartered in Belfast, Northern Ireland, founded in 1995 by Kelvin Boyes. The firm provides daily photographic coverage of Northern Ireland news and sporting events for local and national publications, alongside creative PR photography assignments for businesses, government departments, PR agencies, charities, NGOs, and professional services firms. The team consists of four photographers — Kelvin Boyes (founder/owner), William Cherry (joined 2004), Darren Kidd (joined 2006), and Matt Mackey (joined April 2007) — supported by an office manager and an accounts/finance lead.
The company operates an online photography management platform powered by Aetopia's digital asset management software. Core technical capabilities include a categorized Photo Library (Press, News, Sports, PR, Events) with registered-client download access, an Event Key System that uses per-event codes to grant attendees password-protected gallery access, an Online Photographer Booking form capturing assignment parameters (date, time, location, duration, requirements), and photo syndication and sharing features for distributing images to publications. Customers can purchase digital downloads and prints online, with international delivery available on print orders.
Press Eye generates revenue through two streams: professional photography assignment services billed on a custom quote-based, pay-as-you-go basis, and transactional photo sales (downloads and prints) through the online library. Pricing is not publicly disclosed; clients must request quotes. Distribution is direct-to-customer via the company's website, supported by a small organic social presence on Facebook and LinkedIn. The business has no external investors, no subsidiaries, no disclosed funding history, and operates exclusively within Northern Ireland.
Press Eye firmographics
Firmographics- Name
- Press Eye
- Legal name
- Press Eye Ltd.
- Website
- https://presseye.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Press Eye is a Belfast-based press and PR photography agency providing daily Northern Ireland news and sport coverage, creative PR assignments, and an online photo library for media, government, and corporate clients across the region.
- Ownership category
- akta.pro rank
Press Eye industry classification
Industry- Product category
- Press and PR Photography Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Media Representatives (54184)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Press Eye is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Press Eye business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Photography Assignment Services: Professional press and PR photography services for events, news coverage, sports, and business assignments. Revenue generated through booking and commissioning photographers for specific assignments.
- Photo Sales and Downloads: Online sales of photographs through the photo library system. Registered clients can purchase prints or download digital images. Images are priced with dimensions and format options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for photography assignments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Press Eye product offering
Product offeringCore offering
Press Eye is a press and PR photography agency based in Belfast, Northern Ireland, providing daily news and sports photography coverage for local and national publications, plus creative PR photography for businesses, government departments, and organisations. The company also operates an online photo library where registered clients can browse, purchase, and download images from past coverage, and supports event attendees with key-code access to specific event galleries.
Product overview
Press Eye operates as a photography services company offering a unified portfolio of professional photography services for Northern Ireland. The core offerings consist of Press Coverage Photography (daily news and sports coverage) and PR Photography (creative public relations photography), supported by a digital Photo Library platform for client access and downloads. Additional services include Photo Syndication (distribution to publications), Photo Sharing (public/password-protected galleries), and Photo Downloads and Prints with international delivery. Clients can also access a Portfolio showcase and use an Online Photographer Booking system. The company covers assignments across PR Agencies, Government Departments, Newspapers, Magazines, Local Businesses, Charities, NGOs, and Legal and Accountancy Firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Press Coverage Photography Daily photographic coverage of Northern Ireland news and sport events for use across local and national publications. Services include daily news coverage, daily sport coverage, business assignments, features assignments, and event coverage.
- PR Photography Creative public relations photography for businesses and organisations across Northern Ireland, serving PR agencies, government departments, local businesses, newspapers, magazines, charities, NGOs, and legal and accountancy firms.
- Photo Library Online photo galleries presenting latest news and sports events for immediate download to registered clients. Includes categories for Press, News, Sports, PR, and Events Coverage, with options to purchase prints or download digital images (priced by dimensions and format) and international delivery available.
- Online Photographer Booking Online booking system allowing clients to schedule photographers for assignments, with options to specify date, time, location, duration, and job requirements.
Companies that use Press Eye
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Press Eye technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Press Eye partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Press Eye competitors and assessment
Company assessmentBroad incumbents
- Getty Images: Global leader in editorial and commercial photography with a major UK/Ireland news and sports operation. Overlaps with Press Eye on press syndication, news/sport photo distribution, and editorial content licensing.
- Shutterstock Editorial: Editorial photo distribution including UK/Ireland news and event imagery. Comparable on the photo-distribution-side of Press Eye's model but not the commissioned press/PR photography service.
- Alamy: UK-headquartered stock photography distribution platform with editorial content. Overlaps with Press Eye's photo library + syndication model but operates as a global distribution marketplace rather than commissioned press/PR coverage.
- Athena Images: UK commercial PR, events, and corporate photography agency. Broadly comparable in PR/event photography services to corporate clients across the UK, with similar photography + digital library distribution.
Direct peers
- PA Images (Press Association Images): UK's leading national press photo agency providing daily news and sports photography to publications. Directly comparable to Press Eye as a press photo agency serving media outlets, though operating at national/international scale rather than Northern Ireland focus.
Regional players
- INPHO: Ireland-based sports photography agency covering rugby and team sports. Comparable to the sports division of Press Eye's press coverage offering on the island of Ireland.
- Sportsfile: Ireland-based sports photography agency providing editorial and event imagery to publications and organizations. Comparable on the press/sports photo assignment and syndication model, focused on Ireland sports coverage.
- Pacemaker Press: Irish press and PR photography agency based in the Republic of Ireland, covering news, sport, and events across the island of Ireland. Highly comparable regional peer operating an equivalent press/PR photo syndication model in an adjacent geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Press Eye social profiles
Digital presencePress Eye financial estimates
Financial estimateRevenue estimate
Valuation estimate
Press Eye leadership team
Management profileNumber of profiles
Profiles6 records
Press Eye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Press Eye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Press Eye
What does Press Eye do?
Press Eye is a press and PR photography agency based in Belfast, Northern Ireland, providing daily news and sports photography coverage for local and national publications, plus creative PR photography for businesses, government departments, and organisations. The company also operates an online photo library where registered clients can browse, purchase, and download images from past coverage, and supports event attendees with key-code access to specific event galleries.
Is Press Eye a public or private company?
Press Eye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Press Eye founded?
Press Eye was founded in 1995. It employs 1 to 10 people.
Where is Press Eye based?
Press Eye is headquartered in Belfast, United Kingdom, in the Europe region.
How does Press Eye make money?
Two revenue lines are on record. Photography Assignment Services are the primary driver. The others are photo Sales and Downloads.
Who are Press Eye's main competitors?
Broad incumbents on record are Getty Images, Shutterstock Editorial, Alamy and Athena Images. PA Images (Press Association Images) is listed as a direct peer. Regional players are INPHO, Sportsfile and Pacemaker Press.
Does Press Eye have an API?
No public API is recorded for Press Eye.
What industry is Press Eye in?
Press Eye's product category is Press and PR Photography Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7330.