Baden-Baden Kur & Tourismus

What Baden-Baden Kur & Tourismus does

Baden-Baden Kur & Tourismus GmbH is the official municipal destination marketing organization (DMO) for the spa city of Baden-Baden in Baden-Württemberg, Germany. Operating since 1994 as a privately registered GmbH under the supervisory oversight of a board chaired by Baden-Baden's Lord Mayor, the company serves both inbound leisure travelers and the local hospitality ecosystem. Its functional mandate is to promote Baden-Baden as a wellness, culture, and nature destination and to operate the central visitor services platform for the city.

The company's core product is the official tourism portal baden-baden.com, built on the mein.toubiz CMS (by land in sicht AG) and integrated with the Tomas accommodation booking engine (by my.IRS GmbH), which lists 58+ properties ranging from five-star luxury hotels such as Brenners Park-Hotel & Spa, Steigenberger Icon Europäischer Hof, and Maison Messmer, to mid-market options. Supporting offerings include an event and festival calendar, city and guided tours, hiking and cycling route content (notably the 260km Naturpark-Radweg), and the Gästekarte (Guest Card) loyalty scheme providing cross-partner benefits such as discounted entry to Caracalla Therme. Distribution channels span the multilingual web portal, physical Tourist-Information offices, WhatsApp concierge, and a forthcoming zeigmal. sightseeing mobile app scheduled for April 2026.

The business model is a hybrid of public-sector destination marketing and commercial transaction intermediation. The organization is funded primarily through municipal tourist tax allocation and city budget transfers, with incremental revenue generated from accommodation booking commissions, event ticket services, and partnership fees with local hotels, attractions (Carasana Bäderbetriebe, Casino, Festspielhaus, Theater, Philharmonie), and regional tourism bodies (Schwarzwald Tourismus, Nationalpark Schwarzwald). Direct-to-consumer is the primary go-to-market motion via the portal, supplemented by SEO/SEM, email newsletters, social media, press relations, and a branded podcast. The company carries no external venture or private equity capital and does not publicly disclose revenue.

Name

Baden-Baden Kur & Tourismus

Legal name

Baden-Baden Tourismus GmbH

Website

https://baden-baden.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Baden-Baden Kur & Tourismus GmbH is the official municipal destination marketing organization for the UNESCO-listed German spa town of Baden-Baden, operating the baden-baden.com tourism portal, an integrated accommodation booking platform for 58+ hotels, and visitor information and ticketing services for wellness, culture, and nature travelers.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152), Nature Parks and Other Similar Institutions (71219), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), National Park & Protected Area Tours (THAJAIAA)

Keywords

• Destination marketing organization
• Thermal spa tourism
• Tourism information services
• Accommodation booking services
• Cultural tourism promotion

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion Services: As the official tourism marketing organization for Baden-Baden, the company generates value by promoting the city as a destination for wellness, culture, and nature tourism. Revenue is derived indirectly through tourist tax collection, accommodation booking commissions, event ticket services, and partnership fees from local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Baden-Baden Kur & Tourismus GmbH operates the official destination marketing and visitor services for the spa city of Baden-Baden, Germany, running the baden-baden.com portal and on-site tourist information. It sells accommodation bookings, event and congress tickets, guided tours, and curated experience packages centered on the city's thermal springs, cultural institutions, and UNESCO-listed spa heritage. The company also operates the upcoming zeigmal. mobile application for trip planning and on-site discovery.

Product overview

Baden-Baden Kur & Tourismus operates a destination marketing platform centered around its official tourism portal (baden-baden.com), which serves as the primary digital hub for the spa town. The platform integrates accommodation booking for 58+ properties, provides thermal bath information (Caracalla Therme and Friedrichsbad drawing from 12 thermal springs at up to 68°C), offers activity planning including hiking trails (Panoramaweg), E-bike tours, and guided city tours, and manages an events calendar covering festivals and concerts. A new zeigmal. sightseeing app is launching in April 2026. The offering extends to the Gästekarte (Guest Card) providing discounts on thermal baths and city tours, and comprehensive tourist information services including ticketing and travel planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services In-person and remote information services for visitors to Baden-Baden, covering attractions, events, accommodation options, and on-trip advice, delivered through the on-site tourist information office in the spa quarter and through telephone, email, and digital channels.
• Accommodation Booking Service Online and offline booking of hotel rooms and other accommodation in Baden-Baden via baden-baden.com and the tourist information office, with inventory sourced from partner hotels and revenue generated via commission on confirmed reservations.
• Event and Ticket Booking Service Sale of tickets for cultural events, congresses, and other programmed activities in Baden-Baden through baden-baden.com and partner channels, including performances at the Festspielhaus and events hosted at the Kongresshaus.
• Guided Tours and Curated Experiences Guided tours and themed experience packages covering wellness, culture, nature, and gourmet themes in Baden-Baden, sold to individual visitors and small groups through the official channels.
• zeigmal. Mobile Application Mobile application for Baden-Baden visitors that combines trip planning, local discovery of attractions, events and experiences, and on-site engagement features, operated by Baden-Baden Kur & Tourismus as the official destination companion app.

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Carasana BäderbetriebecoreStrategic or Co-development PartnerCarasana operates the Caracalla Therme and other thermal bath facilities in Baden-Baden. Baden-Baden Tourismus GmbH promotes these thermal bathing facilities as key attractions, with special pricing arrangements including '3 hours for the price of 2' for guests with the Baden-Baden Guest Card.
• Festspielhaus Baden-BadencoreStrategic or Co-development PartnerThe Festspielhaus (Festival Hall) is one of the most important cultural venues in Europe. The tourism organization features Festspielhaus events prominently and offers ticket services for performances including Sommerfestspiele (Summer Festival).
• Theater Baden-BadencoreStrategic or Co-development PartnerThe Theater Baden-Baden is featured as a key cultural attraction with event listings and ticket services for performances including Musicals, Dance & Shows.
• Philharmonie Baden-BadencoreStrategic or Co-development PartnerThe Philharmonie Baden-Baden is promoted as a cultural institution with concert events featured on the tourism portal, including Rosengarten concerts.
• Schwarzwald TourismuscoreStrategic or Co-development PartnerPartnership with Black Forest tourism region. The Naturpark-Radweg connects 260km through the northern and middle Black Forest, with Stage 2 leading directly to Baden-Baden.
• SWR (Südwestrundfunk)minorStrategic or Co-development PartnerSWR3 New Pop Festival is held in Baden-Baden at the Theater, representing a collaboration between the public broadcaster and the city for cultural events.
• UNESCOcoreStrategic or Co-development PartnerBaden-Baden is designated as a UNESCO World Heritage Site as part of the 'Great Spa Towns of Europe' transnational heritage listing.
• Baden Hills Golf & Curling Club e.V.minorStrategic or Co-development PartnerFeatured sustainability initiative partner. The golf club demonstrates biodiversity commitment through bird/bat nesting boxes, wildflower meadows, bee hotels, and photovoltaic installation.
• Brenners Park-Hotel & SpacoreStrategic or Co-development PartnerLuxury hotel featured prominently for wellness offerings. The hotel maintains 40,000 bees producing 35kg of honey annually, and promotes 10 traditional fruit tree varieties for nature protection.
• Geroldsauer MühleminorStrategic or Co-development PartnerHistoric mill featured for sustainability. Produces hydroelectric power using a 350m canal system, dating back to 1859 mill operations. Restaurant and attraction included.
• Nationalpark SchwarzwaldcoreStrategic or Co-development PartnerThe Black Forest National Park, Germany's first national park in Baden-Württemberg (established 2014), spans nearly 10,000 hectares between Baden-Baden and Freudenstadt. The park promotes 'letting nature be nature' philosophy.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Berlin: Berlin's official city tourism organization. Operates a parallel function — official portal, accommodation booking, event ticketing, and multilingual content — at larger scale but same DMO business model.
• Schwarzwald Tourismus GmbH: Regional DMO marketing the Black Forest and an explicit strategic partner of Baden-Baden Tourismus (Naturpark-Radweg). Closely comparable mandate as a German destination marketing organization with overlapping outdoor, nature, and cultural positioning.
• Bodensee Tourismus GmbH: Another German regional DMO of similar structure and scale promoting the Lake Constance area. Comparable function as a state-recognized tourism GmbH with a destination portal and partner booking infrastructure.
• München Tourismus (LHM): City-level DMO for Munich, directly comparable in municipal/marketing mandate, multilingual portal, accommodation booking aggregation, and cultural+events calendar structure.
• Hamburg Tourismus: Hamburg's destination marketing entity with digital portal, partner lodging listings, and cultural attractions promotion. Directly comparable as a German city DMO monetizing through partner commissions and tourist tax allocation.

Regional players

• Schweiz Tourismus (Switzerland Tourism): National DMO for Switzerland with a comparable marketing role around wellness, nature, and premium travel. Functions in a neighboring geography with strong premium/wellness brand overlap.
• Tirol Werbung GmbH: Austrian state-level DMO combining wellness, alpine and cultural tourism. Regionally adjacent in DACH tourism, with a structurally similar mandate (wellness + nature + culture), but serves a different geography.

Broad incumbents

• GetYourGuide: Global tours-and-activities marketplace. Adjacent/competing channel for guided tours, city tours and experiences that Baden-Baden Tourismus also sells via its portal and Tourist-Information offices.
• Booking.com: Global accommodation OTA that aggregates the same hotel inventory Baden-Baden Tourismus lists on its portal (Brenners, Steigenberger, etc.). Indirect competitor on booking capture and visitor mindshare.

Others

• Carasana Bäderbetriebe GmbH: Operator of Caracalla Therme and other thermal bath facilities in Baden-Baden and a 'We to Them' strategic partner. Adjacent ecosystem participant (supplier/operator) whose attractions are the destination's primary draw.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citybadenbaden
• Facebookfacebook.com/badenbaden
• LinkedInlinkedin.com/company/visit-baden-baden

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baden-Baden Kur & Tourismus