Diversity In Action
Diversity In Action (rebranding to Innovators at the Intersection) is a small digital publication promoting diversity within STEAM fields, delivering a free email-distributed magazine and podcast to educators, students, and diversity-focused audiences in the US.
- Company typePrivate
- Founded2014
- HeadquartersLivingston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Diversity In Action does
Diversity In Action, now rebranding to Innovators at the Intersection, is a digital and print publication firm founded in 2014 and operated under the legal entity Know America Media, LLC, headquartered in Livingston, USA. The company's stated mission is to support and promote diversity within science, technology, and engineering, with its content scope positioned around the STEAM disciplines (Science, Technology, Engineering, Arts, and Mathematics). Its audience is composed of STEAM diversity enthusiasts and educators and students within STEAM fields.
The company's core products are a free digital magazine distributed via email and a podcast series. The underlying technology stack consists of a content publishing website (currently served from diversityinaction.net and transitioning to innovators.media) and standard email distribution infrastructure. No proprietary technology, AI/ML components, or specialized platform architecture was disclosed; the moat is editorial rather than technical. In 2025, the company executed a rebrand and domain migration, signaling a repositioning of its brand identity and audience targeting.
The business model is built around free content distribution with no disclosed pricing model, subscription fees, advertising rate card, sponsorship structure, or other monetization mechanism. The company is privately held as an LLC with 11-50 employees. No funding rounds, investors, revenue figures, or commercial partnerships were disclosed in the available input, leaving the commercial economics of the publication unverified.
Diversity In Action firmographics
Firmographics- Name
- Diversity In Action
- Legal name
- Know America Media, LLC
- Website
- https://diversityinaction.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Diversity In Action (rebranding to Innovators at the Intersection) is a small digital publication promoting diversity within STEAM fields, delivering a free email-distributed magazine and podcast to educators, students, and diversity-focused audiences in the US.
- Ownership category
- akta.pro rank
Diversity In Action industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
- akta.pro secondary industries
- Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Diversity In Action is headquartered
LocationHeadquarters
- HQ city
- Livingston
- HQ country
- United States
- HQ region
- North America
Markets served
Diversity In Action business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Diversity In Action product offering
Product offeringCore offering
Diversity In Action operates a free digital magazine and podcast that spotlight stories at the intersection of culture and STEAM (Science, Technology, Engineering, Arts, and Mathematics), covering diverse voices from classrooms, studios, labs, and startups. Now rebranded to 'Innovators at the Intersection' and owned by Know America Media, LLC, the publication distributes content directly to subscribers via email newsletter and on-demand website access.
Product overview
Diversity In Action, now rebranded to 'Innovators at the Intersection', is a media company operating a dual-product platform consisting of a free digital magazine and an associated podcast series. The offerings work together to deliver content about diversity and inclusion at the intersection of culture and STEAM fields. Content is delivered through email subscriptions for the magazine and podcast episode notifications. The company is owned by Know America Media, LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovators at the Intersection (Digital Magazine)
- Innovators at the Intersection (Podcast)
Companies that use Diversity In Action
Customer profileSegments2 records
Ideal customer profiles2 records
Diversity In Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diversity In Action partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Diversity In Action competitors and assessment
Company assessmentBroad incumbents
- Blavity: Black-owned digital media company publishing culture, news, and lifestyle content for Black audiences. Comparable because it operates a portfolio of owned media properties targeting diverse audiences, mirroring the same niche-content media model that Diversity In Action pursues in STEAM.
- Black Enterprise: Long-running media company covering business, entrepreneurship, technology, and career advancement for Black professionals. Comparable because it serves a similar diverse audience seeking content at the intersection of culture, careers, and innovation.
- Wired: Major technology and culture magazine covering science, innovation, and the intersection of tech with society. Comparable because it covers the same STEAM-and-culture intersection, though at significantly larger scale and without the diversity-focused editorial lens.
- The Root: Long-running digital publication covering news, culture, and identity from a Black perspective. Comparable as a legacy diversity-focused digital media outlet with a similar editorial approach of combining cultural commentary with reporting, though at a much broader scope than Diversity In Action's STEAM focus.
- Essence: Established magazine and digital brand targeting Black women with culture, lifestyle, and identity content. Comparable as a print-and-digital diversity publication that has successfully transitioned into multimedia, mirroring the trajectory Diversity In Action is attempting with its rebrand.
- Fast Company: Business and technology publication covering innovation, leadership, and the future of work. Comparable because it regularly features diversity in tech, STEAM entrepreneurship, and inclusive innovation — adjacent editorial territory to Diversity In Action's STEAM diversity focus.
- MIT Technology Review: Leading technology and science magazine covering innovation, emerging tech, and the people behind them. Comparable because it serves a STEAM-curious audience with in-depth editorial content, the same reader profile Diversity In Action targets, though from a mainstream rather than diversity-focused angle.
Direct peers
- AfroTech: Blavity-owned media brand covering Black professionals and founders in the technology ecosystem. Directly comparable because it publishes news, features, and multimedia content aimed at increasing representation of underrepresented groups in tech — the same audience Diversity In Action targets via its STEAM magazine and podcast.
Emerging players
- HBCU Buzz: Digital media platform covering HBCU news, student life, and career pathways into STEAM fields. Comparable because it shares the same educator-and-student-in-STEAM audience that Diversity In Action addresses through its magazine and podcast.
- STEMinist: Independent media platform focused on women and underrepresented groups in STEM. Comparable because it shares the same editorial mission of spotlighting diverse voices in science and technology, addressing the same underserved audience Diversity In Action serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Diversity In Action social profiles
Digital presenceDiversity In Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diversity In Action leadership team
Management profileNumber of profiles
Diversity In Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diversity In Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diversity In Action
What does Diversity In Action do?
Diversity In Action operates a free digital magazine and podcast that spotlight stories at the intersection of culture and STEAM (Science, Technology, Engineering, Arts, and Mathematics), covering diverse voices from classrooms, studios, labs, and startups. Now rebranded to 'Innovators at the Intersection' and owned by Know America Media, LLC, the publication distributes content directly to subscribers via email newsletter and on-demand website access.
Is Diversity In Action a public or private company?
Diversity In Action is a private company. It is classified as unknown and is currently operating.
When was Diversity In Action founded?
Diversity In Action was founded in 2014. It employs 11 to 50 people.
Where is Diversity In Action based?
Diversity In Action is headquartered in Livingston, United States, in the North America region.
Who are Diversity In Action's main competitors?
Broad incumbents on record are Blavity, Black Enterprise, Wired, The Root, Essence, Fast Company and MIT Technology Review. AfroTech is listed as a direct peer. Emerging players are HBCU Buzz and STEMinist.
Does Diversity In Action have an API?
No public API is recorded for Diversity In Action.
What industry is Diversity In Action in?
Diversity In Action's product category is Digital Media Publishing. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines, with a secondary code of EDAGALAM, Audio Learning Content (Podcasts, Audiobooks, Listening Programs). Its NAICS code is 5131 and its SIC code is 2721.