Kurser

What Kurser does

Kurser (legal entity Keystone Education Group AB) is a Swedish online marketplace that aggregates leisure and hobby courses from approximately 250 third-party course providers, offering users a catalog of more than 6,000 courses across 30-plus categories including children's activities, dance, languages, music, crafts, boating, health, painting, writing, yoga, and sports. The platform operates at kurser.se as a directory and comparison service where consumers can search, filter by category, location, price, and start date, read user-generated reviews, and link through to providers for enrollment. Kurser does not sell courses directly; the business monetizes providers through listing fees and an advertising product (kursarrangorer.kurser.se/annonsera-kurser), with a self-serve customer portal hosted at customer.educations.com for inventory management.

The underlying technology is a cloud-based web platform providing course listing, search, filtering, and review functionality, supplemented by content marketing assets including buyer guides, articles, quizzes, and a newsletter. Distribution relies on organic search, content marketing, and email as top-of-funnel channels, with user reviews supporting mid-funnel conversion. The platform serves primarily Swedish consumers across adult learners, parents booking activities for children, and seniors, with a smaller corporate-events segment.

Kurser operates as a subsidiary within Keystone Education Group, a Swedish education-focused conglomerate that also runs educations.com and other country-specific sites across Scandinavia, Europe, and globally. The company is privately held with no disclosed external funding or public listing. Founded in 2005 and headquartered in Stockholm with 101-250 employees, Kurser's market position rests on the breadth of its aggregated catalog and its position within Keystone's broader international education network rather than on proprietary technology or differentiation in delivery.

Name

Kurser

Legal name

Keystone Education Group AB

Website

https://kurser.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Kurser is a Swedish online marketplace that aggregates over 6,000 leisure and hobby courses from 250 providers, enabling consumers to search, compare, and enroll. It monetizes via provider listing fees and advertising and operates within Keystone Education Group.

Ownership category

akta.pro rank

Product category

Online Education Marketplace

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Online course marketplace
• Leisure education platform
• Course aggregation platform
• Education directory
• Course comparison site

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Provider Advertising and Listings: Course providers pay to list their courses on the platform, generating revenue through advertising and listing fees. The platform serves as an intermediary connecting course seekers with providers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kurser.se is a Swedish online course aggregator and search marketplace operated by Keystone Education Group AB. The platform lists more than 6,000 leisure and hobby courses from approximately 250 third-party course providers, allowing consumers to search, filter by category/location/price/start date, read user reviews, and link through to providers for booking. It also sells advertising and listing placements to course providers seeking leads from the platform's audience.

Product overview

Kurser.se is a Swedish online course marketplace operated by Keystone Education Group. The platform functions as a search and comparison service that aggregates leisure and hobby courses from approximately 250 third-party course providers, offering over 6,000 courses. The core product is the course marketplace where users can search, filter, compare, and book courses across categories including children activities, dance, languages, music, crafts, boat/sailing, health, painting, writing, yoga, and sports. Supporting features include user reviews and ratings, educational guides and articles, newsletter subscriptions, and a customer portal for course providers to manage listings. The platform also offers advertising services for course providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurser.se Course Marketplace Swedish online course aggregator and search platform that lets consumers find, compare, and book leisure and hobby courses from more than 250 third-party providers across 30+ categories.
• Course Search & Filter Search functionality allowing users to filter courses by category, Swedish city, price, start date, and user ratings to identify the right class.
• Course Reviews & Ratings User-generated reviews and star ratings system for courses and course providers, helping consumers evaluate quality before booking.
• Guides & Articles Editorial library of articles, buying guides, and quizzes designed to inspire users and help them choose topics such as boating, yoga, cooking, hunting, and study techniques.
• Provider Customer Portal Customer portal accessed via Keystone Education Group that lets course providers manage their course listings on kurser.se.
• Advertising on Kurser.se Advertising placements for course providers to promote their courses on kurser.se and reach the platform's consumer audience.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keystone Education GroupcoreOthersParent company of kurser.se. Keystone Education Group operates a network of educational course and study platforms across Scandinavia, Europe, and globally, including educations.com, studentum.se, and various country-specific sites.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Educations.com: Keystone Education Group's global education search platform; it is essentially the internationalized counterpart of Kurser, aggregating study and course programs worldwide. Most directly comparable business and technology stack.
• ClassPass: Global booking marketplace connecting consumers with fitness studios and class providers, monetizing via provider payments. Closest independent comparable in business model (multi-category local class/course aggregator with provider-side revenue).
• Meetup: Community-discovery platform that surfaces local classes, workshops, and interest groups, monetizing via organizer paid plans. Similar aggregation and discovery model, though more community-driven than provider-directory driven.
• Eventbrite: Online event and class marketplace with provider listings and ticketing; comparable marketplace architecture with consumer-facing search/filter and provider monetization, though broader in scope (events, not only courses).
• Studentum.se: Sister site within Keystone Education Group providing Nordic education and program search. Operates an overlapping marketplace-aggregation model serving the same Swedish user base with adjacent course/program categories.
• Allastudier.se: Another Keystone Education Group platform focused on Swedish study-program guidance; adjacent marketplace for higher-education and vocational programs. Operates with shared customer portal (customer.educations.com) and overlapping provider network.

Broad incumbents

• Udemy: Large global online course marketplace with broad consumer reach across Sweden and globally. Comparable marketplace business model, though focused on self-paced online video courses rather than in-person leisure classes.
• Coursera: Major online learning marketplace partnering with universities and organizations; overlaps with Kurser's course-discovery concept and provider-monetization logic, but at a different price point and credential orientation.

Others

• Trustpilot: Reviews and discovery platform where consumer ratings drive conversion. Comparable reviews-as-trust-mechanic feature, with kurser.se applying a similar rating model at vertical (course) level. Adjacent ecosystem rather than direct competitor.

Emerging players

• Skillshare: Subscription-based online class marketplace focused on creative and lifestyle skills; comparable discovery/learning-content format but different monetization (B2C subscription) versus Kurser's provider-listing-fee model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurser