Norvell
- Company typePrivate
- Founded1932
- HeadquartersFort Scott, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Norvell firmographics
Firmographics- Name
- Norvell
- Legal name
- Norvell Company
- Website
- https://norvellco.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Norvell industry classification
Industry- Product category
- Industrial Milling Equipment
- NAICS
- Food Product Machinery Manufacturing (333241), Industrial Machinery Manufacturing (33324)
- SIC
- General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Threshing, Decortication & Separation Equipment (Small-Scale Separators) (AFAAAJAF)
Keywords
Where Norvell is headquartered
LocationHeadquarters
- HQ city
- Fort Scott
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Norvell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Separation Equipment Sales: Manufacture and sale of industrial sifters, sieves, and agitators for the milling industry. Products are custom-designed per customer specifications and sold as capital equipment with one-time purchase pricing. Revenue generated through direct B2B sales of physical equipment.
- Custom Fabrication Services: Custom fabrication of equipment components and solutions, including servicing competitor's equipment. Capabilities include custom parts, integration of newer equipment with existing production environments, and bespoke solutions for unique production needs.
- Accessories and Replacement Parts: Sale of accessories including Maxcap Cleaner, Polyballs & Polycures screen cleaners, Wildcat Tray Cabinets, and replacement sieve trays and screens for existing equipment.
- Technical Documentation and Manuals: Providing product documentation, owner's manuals, brochures, and maintenance procedure guides for their equipment lineup.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Norvell product offering
Product offeringCore offering
Norvell designs, manufactures, and sells industrial separation, sifting, and agitation equipment for the flour milling and grain processing industries, including Roto-Mist Agitators/Blenders, Wildcat Sieves (plastic and wood), Free-Swinging, Smart, and Stainless Steel Model 111 Sifters, and accessories such as the Maxcap Cleaner and Polyballs/Polycubes screen cleaners. Products are custom-engineered and fabricated to customer specifications at the company's Fort Scott, Kansas facility using CNC equipment and robotics. Norvell also provides custom fabrication services and the ability to service competitor's equipment.
Product overview
Norvell is a manufacturer of industrial milling equipment with over 85 years of experience. The product portfolio consists of three core equipment categories: Agitators (Roto-Mist Agitators/Blenders), Sieves (Plastic and Wooden Wildcat Sieves), and Sifters (Free-Swinging Sifters, Smart Sifters, and Stainless Steel Model 111 Sifters). These products work together in grain and milling processing operations, with sifters using interchangeable Wildcat sieve trays and various screen cleaning accessories (Maxcap Cleaner, Polyballs/Polycubes). The company also offers custom fabrication services to build specialized equipment and service competitor products. Accessories like the Wildcat Tray Cabinet support the core product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Roto-Mist Agitators/Blenders Precision-crafted agitators and blenders made from birch plywood, hardwood, and food-grade materials with high gloss food-grade white epoxy enamel interior finish, explosion-proof motors, split boxes for quick disassembly, and precision-made logs from two pieces of 12/4 hardwood secured on solid steel TGP shaft. Used for mixing, agitation, and blending of flour (including with chlorine for conditioning) in milling operations.
- Plastic Wildcat Sieve 100% wood-free sieve constructed with FDA and USDA compliant food-safe plastic featuring a solid aluminum drop-in tray with mechanical sealing that prevents leakage, designed for sifting applications in food processing and milling operations.
- Wooden Wildcat Sieve Industrial sieve with solid aluminum drop-in tray, kiln dried hardwood construction with high-pressure laminate, featuring mechanical sealing to prevent leakage during sifting operations. Designed for sifting and separation applications in milling operations.
- Free-Swinging Sifter Industrial sifter with rock hard maple frame and Norvell Super Drive, featuring 400 Series Stainless Steel components, available in two, four, six, or eight sections with adjustable V-belt drive. The free-swinging design allows installation in imperfect environments and provides smooth startup and shut down.
- Smart Sifter Floor-mounted, free-swinging single-section plan sifter with rock hard maple frame, 2 HP TEFC inverter duty motor enclosed in steel guard, featuring air cylinder press tops and up to 6 cuts with adjustable circle size. Only two bearings per side, mounted for easy and economical maintenance.
- Stainless Steel Model 111 Sifter Compact stainless steel sifter with aluminum trays for sanitary washability, 1 HP 230/460 volt TEFC motor with V-belt drive, featuring one inlet and two outlets for quality control applications in food and grain processing.
- Maxcap Cleaner Sieve cleaner designed to work on top of screens, providing up to 30% increased capacity while dramatically reducing foreign contaminants in the finished product zone. Patent pending and FDA compliant.
- Polyballs & Polycubes Screen Cleaner Screen cleaning balls and cubes made from solid cast thermoset polyurethane, offering superior abrasion resistance and FDA approval for use with dry, aqueous, and fatty foods. Used as screen cleaning accessories in sifting equipment.
- Wildcat Tray Cabinet Storage cabinet with formica lining and aluminum runners, holds up to 40 spare Wildcat Trays with attached wheels for mobility, designed to protect trays and minimize downtime during sifting operations.
- Custom Fabrication Services Custom fabrication solutions including CNC routers, vertical mills, lathes, hydraulic presses, robotics for automated welding and adhesive applications, capable of building custom equipment and servicing competitor products for integration with existing production environments.
Quantifiable outcome
- 10%–30% capacity increase with Maxcap Cleaner
- +2 more outcomes
Companies that use Norvell
Customer profileSegments2 records
Ideal customer profiles2 records
Norvell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Norvell partnerships and signals
Strategic signalScale indicators3 records
Recent moves11 records
Expansion highlights4 records
Norvell competitors and assessment
Company assessmentDirect peers
- Alapala: Turkish manufacturer of flour milling machinery including sifters, purifiers, and roller mills. Comparable as a direct competitor targeting flour mill customers globally with similar equipment categories.
- Gough Engineering: UK-based manufacturer of vibratory sieving, screening, and conveying equipment for food, chemical, and processing industries. Directly comparable as a custom industrial sifter/sieve maker serving flour and grain processors.
- Kason Corporation: Manufacturer of vibrating screeners, separators, and centrifugal sifters for food, chemical, and pharmaceutical applications. Comparable as a direct competitor in industrial sifting/separation equipment.
- SMICO (Screening & Material Handling Industries): U.S. manufacturer of vibratory screening equipment and sifter machines. Notably was historically part of the same entity as Norvell (Smico-Norvell Company until 1993), and remains a directly competing sifter OEM.
- Forsbergs (Forsberg Inc.): U.S. manufacturer of vibratory screening, separation, and fluid bed drying equipment for food and processing industries. Comparable as a mid-sized industrial separation equipment maker with similar custom-build model.
- Great Western Manufacturing: U.S. manufacturer of sifters, screener machines, and vibratory separators used in flour milling and food processing. Directly comparable in product category, customer base, and custom-built capital equipment model.
Broad incumbents
- Hosokawa Alpine: German manufacturer of size reduction, classification, and separation equipment for powders and bulk solids. Comparable as a global incumbent whose screening/sifting lines compete with Norvell in flour and food processing.
- Bühler Group: Swiss global leader in grain milling, food processing, and sorting equipment. Comparable as the dominant incumbent in flour milling equipment, with broader portfolio (mills, sifters, purifiers) and far greater scale than Norvell.
- Eriez: U.S.-based global manufacturer of separation, magnetic, and vibratory equipment for food, mining, and processing. Comparable as a broader incumbent offering overlapping sifting/separation product lines at larger scale.
- Rotex (Rotex Global): Established manufacturer of industrial screening and separation equipment used across food, chemical, and mineral processing. Comparable as a broader incumbent offering competing sifter/separation equipment at greater scale and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Norvell social profiles
Digital presenceNorvell compliance and trust
Trust signalCompliance3 records
Norvell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norvell leadership team
Management profileNumber of profiles
Profiles2 records
Norvell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norvell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norvell
What does Norvell do?
Norvell designs, manufactures, and sells industrial separation, sifting, and agitation equipment for the flour milling and grain processing industries, including Roto-Mist Agitators/Blenders, Wildcat Sieves (plastic and wood), Free-Swinging, Smart, and Stainless Steel Model 111 Sifters, and accessories such as the Maxcap Cleaner and Polyballs/Polycubes screen cleaners. Products are custom-engineered and fabricated to customer specifications at the company's Fort Scott, Kansas facility using CNC equipment and robotics. Norvell also provides custom fabrication services and the ability to service competitor's equipment.
Is Norvell a public or private company?
Norvell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norvell founded?
Norvell was founded in 1932. It employs 11 to 50 people.
Where is Norvell based?
Norvell is headquartered in Fort Scott, United States, in the North America region.
How does Norvell make money?
Four revenue lines are on record. Industrial Separation Equipment Sales are the primary driver. The others are custom Fabrication Services, accessories and Replacement Parts and technical Documentation and Manuals.
Who are Norvell's main competitors?
Direct peers on record are Alapala, Gough Engineering, Kason Corporation, SMICO (Screening & Material Handling Industries), Forsbergs (Forsberg Inc.) and Great Western Manufacturing. Broad incumbents are Hosokawa Alpine, Bühler Group, Eriez and Rotex (Rotex Global).
Does Norvell have an API?
No public API is recorded for Norvell.
What industry is Norvell in?
Norvell's product category is Industrial Milling Equipment. Its primary akta.pro industry code is AFAAAJAF, Threshing, Decortication & Separation Equipment (Small-Scale Separators). Its NAICS code is 333241 and its SIC code is 3569.