Savoie Yaourt

What Savoie Yaourt does

Savoie Yaourt is a French dairy manufacturer founded in 1950 and headquartered in Aix-les-Bains, France, specializing in yogurt and dairy desserts under the "Plaisir des Alpes" master brand. The company operates a single 18,000 m² production facility and employs approximately 36-40 people, producing eight distinct product ranges: fruit-on-bed yogurts, AB-certified organic fruit-on-bed yogurts, traditional farmhouse-style cardboard-pot yogurts, organic cardboard-pot yogurts, family-sized 500g glass-jar "yaourt à partager," goat-milk yogurts sourced from Hautes-Alpes, and stirred yogurts. Manufacturing relies on traditional methods including partial water concentration of pasteurized milk to standardize fat and protein content, hot-filling packaging for texture, IFS-certified quality control, and continuous cold-chain monitoring. Raw milk is sourced regionally from Savoie, Auvergne-Rhône-Alpes, and Hautes-Alpes.

The business is wholly owned by Alsace Lait, the last independent dairy cooperative in eastern France, which acquired Savoie Yaourt in September 2009 after a prior acquisition by Fruité Entreprises in 2003. Commercialization is exclusively B2C via French retail channels—Carrefour, Leclerc, Intermarché, Super U, Auchan, Cora, Géant, Casino, Match, and Migros—with no direct e-commerce operation. Revenue is generated through one-time unit sales of branded dairy products at retailer-determined prices; pricing, revenue, and financial figures are not publicly disclosed. The company positions around local sourcing, "Vivons pur" additive-free formulation, and 100% recyclable glass and cardboard packaging.

Name

Savoie Yaourt

Legal name

Savoie Yaourt

Website

https://savoie-yaourt.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Savoie Yaourt is a French yogurt manufacturer founded in 1950 in Aix-les-Bains, producing eight branded yogurt ranges under the Plaisir des Alpes label and selling them through major French retail chains, with a workforce of approximately 36-40 at a single 18,000 m² facility.

Ownership category

akta.pro rank

Product category

Dairy Yogurt Manufacturing

SIC

Dairy Products (2020)

akta.pro primary industry

Drinkable Yogurt & Kefir Manufacturing (AFAHADAC)

Keywords

• Dairy products manufacturing
• Yogurt production
• Organic dairy
• French dairy brands
• Fruit yogurt

Headquarters

HQ city

Aix-les-bains

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Yogurt and dairy product sales: Savoie Yaourt generates revenue through the manufacture and sale of yogurt products under the Plaisir des Alpes brand, distributed through retail channels across France. The company sells a wide range of yogurt products including fruit-on-bed yogurts, cardboard pot yogurts, goat milk yogurts, and stirred yogurts, as well as organic product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Savoie Yaourt is a French dairy manufacturer that produces and sells yogurt products under the Plaisir des Alpes brand, distributed nationally through major French supermarket chains. The company specializes in fruit-on-bed yogurts, organic yogurts, cardboard pot yogurts, goat milk yogurts, stirred yogurts, and shareable glass-jar yogurts. All products are manufactured at their 18,000 m² facility in Aix-les-Bains using traditional hot-filling methods with locally sourced milk from the Savoie, Auvergne-Rhône-Alpes, and Hautes-Alpes regions.

Product overview

Savoie Yaourt is a dairy company that has operated in Aix-les-Bains, Savoie since 1950, producing yogurt and dairy products. The company rebranded under the 'Plaisir des Alpes' umbrella brand in September 2023. Its product portfolio spans eight distinct ranges: (1) Plaisir des Alpes - the main branded line of yogurts on fruit beds including seasonal flavors; (2) Yaourt sur Lit de Fruits Bio - organic certified yogurts with organic fruits; (3) Pot Carton - traditional yogurt in recyclable cardboard packaging in nature, vanilla, and lemon; (4) Pot Carton Bio - organic yogurt in cardboard packaging; (5) Yaourt à Partager - family-sized yogurts in recyclable 500g glass jars; (6) Yaourt au Lait de Chèvre - 100% goat milk yogurt in reusable glass jars; and (7) Yaourts Brassés - stirred yogurts with fruit launched in 2024. The company emphasizes natural ingredients, local milk sourcing (Savoie, Auvergne-Rhône-Alpes, France), and environmental responsibility with recyclable packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Plaisir des Alpes: Main commercial brand for all yogurt product ranges. A gourmet brand with healthy ingredients positioned in the heart of the mountains. Tagline: Vivons pur (Live pure).

Products and services

• Plaisir des Alpes (Yaourt sur Lit de Fruits et Nature) Traditional fruit-on-bed yogurt range featuring yogurt with a bed of seasonal fruits and natural variants. Includes flavors such as strawberry/cherry/blueberry (Fruits Rouges), apricot/nectarine/pear (Fruits Jaunes), lemon/blackcurrant/raspberry (Fruits de l'Été), chestnut/mandarin/apple (Fruits de l'Hiver), and coconut/passion fruit/mango (Exotic). Made with local Savoie milk.
• Yaourt sur Lit de Fruits Bio Organic yogurt range made with certified AB (Agriculture Biologique) milk and organic fruits. Features flavors including chestnut, raspberry, and blueberry. Certified by FR BIO 10, guaranteeing at least 95% organic ingredients.
• Pot Carton Traditional farmhouse-style set yogurt in 100% recyclable cardboard packaging. Available in nature, vanilla, and lemon flavors. Made with whole milk (91% milk content for flavored variants). Uses vegetable-based inks and acrylic varnish on packaging.
• Pot Carton Bio Organic set yogurt in 100% recyclable cardboard packaging. Available in nature and vanilla flavors. Made with organic milk and natural vanilla extract. Certified by FR BIO 10.
• Yaourt à Partager Family-sized yogurt packaged in a 500g 100% recyclable, practical, and resealable glass jar. Available in nature, vanilla, blueberry, passion fruit, and raspberry flavors. Vanilla flavor won the Gold Medal at Concours Général Agricole 2017.
• Yaourt au Lait de Chèvre Firm yogurt made with 100% French goat milk sourced from the Hautes-Alpes region. Presented in reusable glass jars. Available in 2x120g or 4x120g packs. Offers an original alternative to cow's milk yogurt products.
• Yaourts Brassés Stirred yogurts launched in February 2024, combining creamy yogurt with fruit. Available in vanilla, raspberry, blueberry, and lemon flavors (4 pots per pack). Made with local milk from Savoie and Auvergne-Rhône-Alpes.

Quantifiable outcome

• Vanilla flavor won Gold Medal at the Concours Général Agricole 2017

Named customers5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• RivieraminorStrategic or Co-development PartnerRiviera is mentioned as a related company on the Savoie Yaourt website, with a link to riviera1920.com. The nature of the relationship is not fully detailed but appears to be a partner or related entity in the dairy/food industry.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Danone: Global dairy and yogurt leader with a strong French heritage (Danone, Activia, Danio, Les 2 Vaches). Sets category pricing, trade-promotion rhythm and clean-label innovation cadence against which smaller French yogurt manufacturers must compete.
• La Laitière: Nestlé-owned French dairy brand and broad incumbent in fresh dairy and desserts. Competes in the yogurt and dairy-dessert aisles of the same French retailers, particularly in sharing and portion formats.

Direct peers

• Les 2 Vaches: Danone-owned French organic yogurt brand. Direct peer in the clean-label, organic, recyclable-packaging French yogurt segment with overlapping retail distribution footprint.
• Yoplait: Major French yogurt brand owned by Sodiaal. Direct competitor in French retail for fruit and plain yogurts with national distribution across Carrefour, Leclerc and Auchan — competing for the same shelf space and end shopper as Plaisir des Alpes.
• Triballat: French family dairy group behind organic brands such as Bio Village and Vrai. Direct competitor in the organic and traditional French yogurt category, including stirred, set and goat-milk variants.
• Stonyfield Farm: Organic yogurt brand owned by Danone. Comparable premium organic positioning, sustainability messaging and clean-label ingredients — competes for the same environmentally-minded consumer across broader retail channels.
• Bridel: French dairy brand owned by Sodiaal cooperative. Competes across yogurts, fresh cream and cheese at French retail with a comparable regional provenance positioning.
• Mamie Nova: French branded yogurt and dessert manufacturer with national retailer presence. Comparable in product format (set and stirred yogurts with fruit) and target shopper (families seeking French-aisle brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/savoieyaourt
• LinkedInlinkedin.com/company/savoie-yaourt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savoie Yaourt