Boxer Brand Design

What Boxer Brand Design does

Boxer Brand Design is a Chicago-headquartered, privately held design agency that creates brand-building packaging and visual identity systems for global consumer brands, with a heavy concentration in the quick-service restaurant (QSR) and food-and-beverage sectors. Operationally embedded as a design agency housed inside The Marketing Store (tms), itself a member of HAVI Group, LP, Boxer combines boutique-agency creative flexibility with the multinational infrastructure of its parent. Its core services include packaging design, brand identity and logo redesign, campaign packaging, promotional packaging, and design-system development that scales across global markets while allowing for local-market adaptation; supporting capabilities include in-house photography for product imagery and marketing materials. The agency's portfolio is dominated by long-running work for McDonald's — global packaging system refreshes (I'm Lovin' It, Global Quality, Brand Ambition, Dynamic Design, Simply Delicious), McCafé sub-brand work (rebrand, holiday cups, bakery launch), Happy Meal and celebrity meal collaborations, and limited-edition character campaigns deployed across nearly 50 markets on six continents — with the Cello Cheese CPG rebrand as a notable non-QSR enterprise engagement.

The business runs as a professional services studio on bespoke, quote-based project engagements with enterprise clients. Revenue is derived from design service fees on multi-year retainer-style and project-based packaging engagements, accessed primarily through HAVI Group's existing enterprise relationships rather than a standalone sales motion; new business is largely routed through the parent's network. Pricing is not publicly disclosed. Marketing is portfolio-driven, executed through a website case-study library, Instagram, and LinkedIn rather than paid or outbound channels. The firm operates with 11-50 employees from a single headquarters location in Chicago, with no disclosed subsidiaries, no external funding rounds, no M&A history, and no public listing. Certification and patent records are absent, and the firm does not expose a public-facing product app or developer API. Strategic direction is therefore governed by HAVI Group's broader enterprise client portfolio and the cadence of McDonald's marketing programs, with limited independent commercial surface area.

Name

Boxer Brand Design

Legal name

Boxer Brand Design

Website

https://boxerbranddesign.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Boxer Brand Design is a Chicago-based design agency, embedded inside HAVI Group's The Marketing Store, that creates brand-building packaging design and visual identity systems for global consumer brands. Its portfolio is dominated by long-running McDonald's packaging work across nearly 50 markets, with the Cello Cheese rebrand as a secondary CPG engagement.

Ownership category

akta.pro rank

Product category

Brand Packaging Design Services

NAICS

Graphic Design Services (54143), Industrial Design Services (541420)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

akta.pro secondary industries

Packaging Design & Labeling (MPAAAEAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Packaging design services
• Brand identity design
• Global packaging systems
• Creative design agency
• Visual identity design

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Design and Packaging Design Services: Boxer Brand Design generates revenue through professional design service fees, working as a retained agency embedded within HAVI Group and The Marketing Store. Their revenue is derived from brand-building packaging design projects and creative services engagements with enterprise clients such as McDonald's. Projects span brand redesigns, campaign packaging, global packaging systems, and promotional packaging design.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boxer Brand Design is a global packaging design agency that creates brand-building packaging solutions and visual identity systems for food and beverage brands. Operating as a design agency housed inside The Marketing Store (tms) and a member of HAVI Group, LP, the firm delivers packaging design, logo and identity design, in-house product photography, and creative campaign packaging for enterprise clients such as McDonald's and Cello Cheese across global markets.

Product overview

Boxer Brand Design is a global packaging agency that offers comprehensive packaging design services as its core product offering. The company specializes in brand-building packaging solutions and creative design, operating as a design agency housed within tms (The Marketing Store) and as a member of HAVI Group, LP. Their portfolio includes multiple sub-brand packaging projects for McDonald's (Global Packaging, McCafé Holiday Cups, McDonald's Famous Orders, Happy Meal Packaging, Worldwide Favorites, Grimace's Birthday) and other consumer brands like Cello Cheese, demonstrating expertise across food service, quick-service restaurants, and consumer packaged goods categories.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• BTS packaging collab deployed in nearly 50 markets on 6 continents
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• HAVI Group, LPcoreOthersHAVI Group, LP is the parent company and holding entity of Boxer Brand Design. Boxer operates as a Design Agency housed inside HAVI and benefits from the global infrastructure, client relationships, and resources of the larger organization. This is a corporate parent-subsidiary relationship providing strategic cover and operational scale.
• The Marketing Store (tms)coreOthersThe Marketing Store (tms) is the operating entity inside HAVI Group within which Boxer is housed as a design agency. The Marketing Store is a marketing and packaging services organization that provides Boxer with direct access to major brand clients including McDonald's. This is an internal operating unit relationship within the HAVI corporate structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sterling Brands: Packaging and brand identity design agency serving consumer goods clients, particularly in food and beverage. Overlapping service offering and client base with Boxer.
• Pearlfisher: Independent brand and packaging design agency with deep food and beverage expertise, serving global CPG and QSR clients with design system work. Comparable boutique positioning focused on packaging and brand identity.
• BrandOpus: Global branding and packaging design agency serving consumer brands including food and beverage clients. Directly comparable in service offering (brand identity + packaging) and target customers.
• Bulletproof: Independent brand strategy and packaging design agency with strong food, beverage, and hospitality credentials. Directly comparable in size, focus, and target customer base.
• Elmwood: Global brand and packaging design consultancy serving major CPG and food brands. Comparable in scale, packaging focus, and global delivery model.
• Jones Knowles Ritchie (JKR): Independent brand design and packaging agency with strong CPG and food brand portfolio. Competes head-to-head with Boxer for global packaging system engagements with major consumer brands.

Broad incumbents

• FutureBrand: Global brand and packaging design consultancy (Interpublic) with established CPG and QSR client work. Broader portfolio competitor targeting similar enterprise clients.
• Interbrand: Global brand consultancy offering packaging design among broader branding, strategy, and naming services. Larger incumbent competing for enterprise brand engagements.
• Landor & Fitch: Large global branding and design consultancy (WPP) with packaging design capabilities as part of a wider portfolio. Broader incumbent with overlapping capabilities but not packaging-specialized.

Others

• tms (The Marketing Store): Sister operating company within HAVI Group that houses Boxer and provides Boxer direct access to major brand clients including McDonald's. Closely tied parent/operating entity relationship rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boxerbranddesign
• Instagraminstagram.com/boxerbranddesign/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxer Brand Design