I LOVE YOU

What I LOVE YOU does

I LOVE YOU (legally LA INVASION DE LAS IDEAS SL, commercially branded I LOVE YOU GROUP) is a private creative advertising agency founded in 2012 and headquartered at Mundaiz 10 in Donostia-San Sebastián, Basque Country, Spain. The firm operates as a full-service creative agency offering an integrated suite of capabilities spanning strategy, branding, advertising, graphic design, audiovisual production, digital marketing, naming, packaging, web design, and direct marketing. Its core offering — 'I LOVE YOU Agency Services' — bundles these modules into project-based engagements rather than standalone products, with no proprietary software, platform, or technology stack disclosed.

The agency's customer base is horizontally diversified across industries, with named clients including NGS (electronics), ULMA Architectural (construction materials), Chiruca (footwear), Prodema (wood products), EiTB (Basque public media), Gobierno Vasco (Basque Government), and Donostia City (municipal government). It serves two primary segments: B2B brands and enterprises seeking brand positioning and creative differentiation, and government/public-sector bodies requiring public-awareness and civic campaigns. Revenue is generated through professional services fees billed on a project or retainer basis, with pricing determined through direct consultation and not publicly disclosed. The go-to-market motion is sales-led, relying on direct outreach, portfolio presentations, and client referrals, with marketing executed through its own portfolio website, LinkedIn, Instagram, and Vimeo channels.

The firm's geographic footprint is concentrated in the Basque Country and broader Spain, with no disclosed international offices or expansion signals beyond regional client work. No external funding rounds, parent companies, M&A activity, partnerships, patents, certifications, or leadership changes are recorded in the available data. The business operates with 11-50 employees and exhibits the profile of a stable, regionally-rooted independent creative services firm with moderate industry diversification but limited scale.

Name

I LOVE YOU

Legal name

LA INVASION DE LAS IDEAS SL

Website

https://iloveyougroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

I LOVE YOU is a private, full-service creative advertising agency based in Donostia-San Sebastián, Spain, offering strategy, branding, design, audiovisual, and digital services to B2B brands and public-sector clients across the Basque Country.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

Keywords

• Creative advertising services
• Brand strategy consulting
• Advertising campaign production
• Graphic design services
• Digital marketing agency

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: The agency generates revenue through providing creative advertising services to business and government clients. Services include strategy, branding, advertising, design, audiovisual production, and digital services billed on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

I LOVE YOU is a full-service creative advertising agency that develops brand strategies, visual identities, advertising campaigns, graphic design, audiovisual productions, and digital marketing for business and government clients. Engagements are delivered on a project or retainer basis, combining strategy, creativity, and passion to build distinctive brand positioning. Client work spans TV spots, social media content, web design, packaging, naming, and integrated cross-channel campaigns.

Product overview

I LOVE YOU is a creative advertising agency based in Donostia-San Sebastián, Spain. The agency operates as a single unified offering called 'I LOVE YOU Agency Services' that provides an integrated suite of services including Strategy, Branding, Publicidad (Advertising), Diseño (Design), Audiovisual production, Digital marketing, Creatividad (Creativity), Naming, Corporate Identity, Packaging, Web Design, and Direct Marketing. The agency specializes in strengthening brands through emotions by combining strategic efficacy with creative power and passion, serving clients across various sectors including architecture, sports, government, and consumer goods.

Differentiator

Problem solved

Functional benefit

Products and services

• I LOVE YOU Agency Services Full-service creative advertising agency offering strategy, branding, advertising, design, audiovisual production, and digital services to business and government clients seeking to build and strengthen their brands. Engagements are delivered on a project or retainer basis.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• Lola MullenLowe: Madrid-headquartered Spanish creative agency under the MullenLowe global network. Direct peer offering full-service creative strategy, branding, and campaigns to Spanish and international clients — directly competes for the same type of mid-to-large brand work I LOVE YOU targets.
• &Rosàs: Basque Country-based creative agency known for emotionally-driven brand work. Most direct peer geographically and structurally — a similarly sized, independent creative shop based in San Sebastián/Barcelona serving premium brands with full-service creative capabilities.
• Pingüino Torreblanca: Spanish independent creative agency offering integrated strategy, branding, and advertising services. Comparable in size and scope to I LOVE YOU, serving mid-to-large Spanish brands across consumer categories.
• El Ruso de Rocky: Madrid-based independent creative agency with strong track record of awarded, transgressive creative work. Comparable in size, philosophy, and creative positioning — directly competing for brands that prize distinctive, boundary-pushing advertising.
• David Madrid: Independent Spanish creative agency, consistently recognized at Cannes Lions for transgressive creative work. Directly comparable positioning — high-impact, creative-led campaigns for major brands — and overlaps with I LOVE YOU's transgressive creative niche.
• CHINA (agency): Madrid-based independent creative agency known for bold, awarded campaigns. Direct competitor for creative-of-record assignments on Spanish brands, with comparable creative reputation-driven positioning to I LOVE YOU.
• Mi Querido Watson: Madrid-based independent creative agency offering integrated creative, digital, and content services. Similar in scale and service mix to I LOVE YOU, with comparable target market of mid-to-large Spanish brands.

Broad incumbents

• Contrapunto BBDO: Madrid-headquartered BBDO-affiliated creative agency and one of Spain's longest-standing shops. Larger and network-backed competitor offering full-service creative to major Spanish and international brands — represents the larger established player I LOVE YOU must compete against for enterprise accounts.
• TBWA\Spain: Spanish arm of TBWA\Worldwide, part of the Omnicom network. Broader incumbent with full-service creative, digital, and media capabilities across Spain — represents the scale competitor for enterprise pitches and multinational clients.

Emerging players

• Oriol Villar: Barcelona-based independent creative studio known for high-profile cultural and brand work. Similar size and creative-reputation positioning to I LOVE YOU; partial overlap in target market of premium and culturally-driven brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubevimeo.com/iloveyougroup
• LinkedInes.linkedin.com/company/i-love-you-group
• Instagraminstagram.com/iloveyou_group/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I LOVE YOU