AW Rostamani Trading Company

What AW Rostamani Trading Company does

AW Rostamani Trading Company (AWR Trading) is a Dubai-headquartered automotive aftermarket distribution and services company operating as a strategic business unit within the AWROSTAMANI GROUP, a diversified UAE conglomerate. The company serves as the UAE distribution partner for eight international automotive brands, including TotalEnergies lubricants (Total and ELF), CEAT tyres, Amaron batteries (Amara Raja), Fortron automotive treatments, XCool window films, Statiq EV chargers, and Herth+Buss spare parts. It supplies these products to a network of over 600 automotive dealers across the United Arab Emirates while also operating a physical brand showroom in Dubai Deira where end consumers can directly purchase products and access installation and detailing services.

The company's core technology and value proposition center on multi-brand automotive aftermarket distribution combined with in-house installation and car-care services (window tinting, paint protection and ceramic coating, ozone-based car sanitization, interior and exterior detailing, and headlight restoration). Its proprietary or differentiated offerings include XCool window films (metalized, sputtered, and spectrally selective films with up to 60% total solar energy rejection and 99%+ UV block), Fortron ceramic paint protection and ozone sanitization equipment, and Statiq EV charging hardware (AC and DC chargers with app-based control, remote monitoring, dynamic load balancing, and surge protection). The company holds ISO 9001:2008 quality management certification.

AWR Trading's business model combines wholesale distribution margin revenue (selling manufacturer brands to dealers across the UAE) with direct service revenue (installation, detailing, sanitization, and EV charger commissioning at its showroom and on-site). Pricing is quote-based and not publicly disclosed. Customer segments split between B2B automotive dealers (primary) and B2C end consumers (secondary), with a horizontal segmentation approach. Go-to-market is executed through a B2B dealer channel combined with a physical retail showroom, a corporate website, organic social media presence on Facebook, Instagram, and LinkedIn, and direct WhatsApp-based enquiry handling. The company is privately held with no external investors, subsidiaries, public financials, or management disclosures available in the source material.

Name

AW Rostamani Trading Company

Legal name

AW Rostamani Trading Company

Website

https://awrtrading.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

AW Rostamani Trading Company is a Dubai-based automotive aftermarket distributor serving 600+ UAE dealers with eight international brands — Total and ELF lubricants, CEAT tyres, Amaron batteries, XCool films, Statiq EV chargers, and Herth+Buss spare parts — alongside in-showroom installation and detailing services.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industries

Tires, wheels & related supplies distribution (CRAOANAD), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Automotive parts distribution
• Automotive aftermarket services
• Lubricant distribution
• Vehicle detailing services
• EV charger distribution

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Distribution and markup revenue from selling automotive products (tyres, batteries, lubricants, spare parts, EV chargers) on behalf of manufacturers to dealers and end consumers. Revenue generated through margin on wholesale distribution to over 600 dealers.
2. Aftermarket Services: Revenue from automotive services including window tinting, paint protection (regular and ceramic coating), car sanitization, interior/exterior detailing, and headlight restoration performed at their showroom or on-site.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AW Rostamani Trading distributes automotive allied products from international brands (lubricants, tyres, batteries, window films, EV chargers, spare parts) to over 600 dealers across the UAE and operates a brand showroom in Dubai Deira offering aftermarket services including window tinting, paint protection, ozone sanitization, interior and exterior detailing, and headlight restoration.

Product overview

AW Rostamani Trading Company is an ISO 9001:2008 certified automotive distribution company serving the UAE market with a diversified portfolio of world-renowned automotive brands and allied services. The company operates as a multi-brand distributor representing Total Lubricants, ELF Lubricants, CEAT Tyres, Amaron Batteries, Fortron Automotive Treatments, XCool Window Tinting, Statiq EV Chargers, and Herth+Buss Spare Parts. Beyond product distribution, the company offers complementary automotive services including window tinting, paint protection (regular and ceramic coating), car sanitization, interior and exterior detailing, and headlight restoration. The company serves over 600 dealers across the UAE, providing aftermarket services, inventory management, and process optimization for the brands it represents.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Lubricants Distribution

Quantifiable outcome

• Over 600 dealers served across UAE market
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• TotalEnergies (TOTAL Lubricants)coreChannel Partner/ Reseller/ DistributorAWR Trading distributes TotalEnergies lubricants including engine oils, transmission oils, brake fluids, coolants, and fuel additives across the UAE market. TotalEnergies is the world's fourth-largest oil and gas company with nearly a century of history.
• ELF Lubricants (TotalEnergies)coreChannel Partner/ Reseller/ DistributorELF lubricants, now part of TotalEnergies group, with over 50 years of motorsport excellence. AWR Trading distributes ELF engine oils and lubricants for passenger cars, motorcycles, and commercial vehicles.
• CEAT TyrescoreChannel Partner/ Reseller/ DistributorCEAT, founded in 1958, is one of India's leading tyre brands and flagship company of RPG GROUP. Present in 100+ countries, CEAT provides world-class tyres distributed by AWR Trading in UAE.
• Amaron Batteries (Amara Raja)coreChannel Partner/ Reseller/ DistributorAmaron batteries distributed by AWR Trading in UAE. Amara Raja is known for innovative engineering and customer-focused products with high cranking power, heat tolerance, and long life.
• Fortron Automotive TreatmentscoreChannel Partner/ Reseller/ DistributorFortron, founded in Perth Western Australia over 41 years ago, provides automotive protection products. Distributed in 14 countries globally including Middle East, offering ceramic paint protection and headlight restoration.
• XCool Window TintingcoreChannel Partner/ Reseller/ DistributorXCool automotive window films from USA with total solar energy rejection up to 60% and 99%+ UV block. 100% genuine USA product with 5-year warranty.
• StatiqcoreChannel Partner/ Reseller/ DistributorStatiq is a new-generation EV charging solutions provider. AWR Trading brings reliable e-mobility solutions to UAE market including residential, commercial, and industrial EV chargers with smart connectivity features.
• Herth+BusscoreChannel Partner/ Reseller/ DistributorHerth+Buss is a renowned name in global automotive aftermarket with over 90 years of German engineering. Offers over 14,000 parts across Jakoparts (Asian vehicles) and Elparts (European models).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genuine Parts Company (NAPA): Large publicly-listed distributor of automotive replacement parts and supplies. Comparable in distributing aftermarket automotive products through a B2B dealer network, though at significantly larger global scale.
• LKQ Corporation: Global leader in aftermarket automotive parts distribution. Comparable in being a multi-brand parts and accessories distributor, though operating at vastly larger global scale than AWR Trading.

Direct peers

• Galadari Brothers Group: UAE conglomerate with significant automotive distribution and aftermarket operations. Comparable multi-brand automotive distribution footprint within the same single-country (UAE) market.
• Gargash Enterprises: Established UAE automotive distributor and service provider with a portfolio of passenger and commercial vehicle brands. Comparable in serving UAE dealers and end customers through a multi-brand distribution plus services model.
• Al Naboodah Group (Automotive Division): UAE diversified conglomerate with an automotive distribution arm representing multiple global brands across the Emirates. Most directly comparable peer given overlapping multi-brand distribution model within the same UAE geography.
• Liberty Automobiles: UAE automotive group representing premium brands and offering parts, service and aftersales. Comparable in providing UAE-based automotive distribution plus service operations.
• Ali & Sons Holding (Automotive): UAE-based group distributing automotive and oilfield products with B2B dealer relationships. Comparable regional multi-brand automotive parts and lubricants distributor.
• Trading Enterprises (Beshara): UAE automotive distributor and dealer group with multi-brand representation and aftermarket operations. Directly comparable multi-brand automotive distribution model in the UAE.

Emerging players

• Statiq: EV charging solutions provider that AWR Trading itself distributes in the UAE. While not a peer in the distribution sense, Statiq represents the technology partner in AWR Trading's emerging EV charging product line.

Regional players

• Al Mutlaq Group (Automotive): Saudi Arabia-based conglomerate with automotive and industrial distribution operations. Comparable multi-brand automotive distribution model but headquartered in Saudi Arabia rather than UAE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AWRTRADING
• LinkedInlinkedin.com/company/awrtrading
• Instagraminstagram.com/awrtrading

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AW Rostamani Trading Company