AS Cars UK
AS Cars UK Ltd is an independent used car dealership in Dunstable, Bedfordshire, selling inspected, HPI-cleared pre-owned vehicles across 22 brands to individual consumers, with part exchange and finance arranged through partner lenders.
- Company typePrivate
- Founded2009
- HeadquartersDunstable, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AS Cars UK does
AS Cars UK Ltd is an independent used car dealership headquartered at The Old Mill Yard, West Street, Dunstable, Bedfordshire, LU6 1NX. Founded in 2009, the company sells hand-picked, HPI-checked, mechanically inspected pre-owned vehicles across 22 marques spanning entry-level (Honda, Ford, Kia) through premium (BMW, Mercedes-Benz, Audi, Porsche, Land Rover, Tesla), with individual vehicles priced from £1,499 to £32,490. It also offers part exchange, warranty cover, valeting, and arranges finance through four partner lenders (Car Finance 247, Close Brothers, Blue Motor Finance, First Response) via PCP, HP, and Conditional Sale products.
The business model is straightforward used-vehicle retail: revenue is generated from one-time vehicle sales, part-exchange purchases at negotiated values, and commissions on financed transactions. All sales ultimately transact through the single physical showroom, though inventory discovery happens online via the dealership's own website, Auto Trader listings, and Car Gurus, where the dealer holds a Top Rated Dealer 2020 credential. Customer reviews on these platforms form the primary trust signal in a market with otherwise low switching costs.
The target customer is an individual consumer in the Bedfordshire catchment purchasing a used car for personal or family use, with a horizontal segmentation approach and an emphasis on stress-free service, financing flexibility, and quality assurance. The company employs between 11 and 50 people, holds no external investment or parent, has no proprietary technology platform, and operates entirely within the United Kingdom.
AS Cars UK firmographics
Firmographics- Name
- AS Cars UK
- Legal name
- AS Cars UK Ltd
- Website
- https://ascarsltd.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AS Cars UK Ltd is an independent used car dealership in Dunstable, Bedfordshire, selling inspected, HPI-cleared pre-owned vehicles across 22 brands to individual consumers, with part exchange and finance arranged through partner lenders.
- Ownership category
- akta.pro rank
Where AS Cars UK is headquartered
LocationHeadquarters
- HQ city
- Dunstable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AS Cars UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue from selling used vehicles at set prices. Individual vehicles are priced from approximately £1,499 (Honda Jazz) to £32,490 (BMW M4). Each sale is a one-time transaction.
- Part Exchange: Revenue generated through accepting part exchange vehicles from customers purchasing cars. The dealer purchases customer vehicles as partial payment toward new vehicle purchases.
- Vehicle Financing: Revenue from arranging vehicle financing through partner lenders (Car Finance 247, Close Brothers, Blue Motor Finance, First Response). Commission earned on PCP, HP, and Contract Sale financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle prices range from £1,499 to £32,490 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AS Cars UK product offering
Product offeringCore offering
AS Cars UK operates a physical used car dealership in Dunstable, Bedfordshire, selling hand-picked, HPI-cleared, mechanically inspected pre-owned vehicles across 22 brands (Audi, BMW, Mercedes-Benz, Land Rover, Tesla, Porsche, Volvo, etc.) with included warranty, minimum 6-month MOT, and full valeting. The dealership complements sales with part exchange, multi-lender vehicle finance (PCP, HP, Conditional Sale), and HPI/mechanical inspection reporting on every vehicle.
Product overview
AS Cars UK is a used car dealership operating since 2009, offering a curated selection of quality pre-owned vehicles across 22+ premium and mainstream brands including BMW, Mercedes-Benz, Audi, Tesla, and Land Rover. The business model centers on direct sales of hand-picked, inspected vehicles complemented by integrated finance partnerships (Car Finance 247, Close Brothers, Blue Motor Finance, First Response), part exchange services, warranty coverage, and professional valeting. All vehicles undergo HPI clear checks and mechanical inspection before sale, with financing available through PCP, HP, and Conditional Sale products.
Differentiator
Problem solved
Functional benefit
Products and services
- Used Car Sales Sale of quality pre-owned vehicles across 22 brands (Audi, BMW, Mercedes-Benz, Land Rover, Tesla, Porsche, Volvo, Volkswagen, etc.) for individual consumers and families in the Bedfordshire region. Each vehicle is hand-picked, HPI clear with full HPI report, mechanically inspected, includes minimum 6 months MOT, warranty, full vehicle health check, DVLA check, service to manufacturer standards, and full detailed valet before delivery.
- Part Exchange Service Customers trade in their existing vehicle as part payment toward a used car purchase. AS Cars UK provides competitive valuations based on vehicle condition, service history, and market value.
- Vehicle Financing Arrangement Finance application assistance through partner lenders Car Finance 247, Close Brothers, Blue Motor Finance, and First Response, offering PCP (Personal Contract Purchase), HP (Hire Purchase), and Conditional Sale financing options with representative 10.2% APR and £0 deposit options. Monthly payments range from £28 to £574 depending on vehicle price and terms.
Quantifiable outcome
- All vehicles are HPI CLEAR with full HPI report and Mechanical Inspection Report
- +2 more outcomes
Companies that use AS Cars UK
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
AS Cars UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AS Cars UK partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Auto TradercoreLeading UK automotive marketplace where AS Cars UK lists vehicles and receives customer reviews. Dealer has a highly rated profile on the platform.
- Car GurusminorAutomotive marketplace and pricing platform that awarded AS Cars UK as Top Rated Dealer 2020.
Scale indicators4 records
Recent moves6 records
AS Cars UK competitors and assessment
Company assessmentEmerging players
- Carwow: UK online marketplace connecting car buyers to dealers (and buying cars from consumers). Comparable because AS Cars UK already distributes via marketplaces (Auto Trader, Car Gurus) and Carwow represents both an alternative listing channel and a competitive used-car acquisition channel.
Broad incumbents
- Halfords: UK's largest motoring and cycling retailer offering cars (via Halfords Motability), parts, servicing, and accessories. Adjacent peer in UK automotive retail and aftersales services, with overlapping customer base of vehicle owners needing ongoing service.
- Inchcape UK: Global premium automotive retailer with significant UK presence selling new and used vehicles. Comparable premium-mix used car retail strategy with finance integration, though operating as an international group with multi-brand franchise scale.
- Lookers: Large UK dealer group selling new and used vehicles across multiple franchises with integrated finance and aftersales. Overlaps directly with AS Cars UK in used car retail, part exchange, and finance intermediation, but operates at significantly larger scale nationally.
- Arnold Clark: UK's largest independently owned car dealer group, operating 200+ showrooms selling new and used vehicles with integrated finance, part exchange, and aftersales. Comparable as a UK used-car retail operator with finance partnerships, though vastly larger scale than AS Cars UK.
- Marshall Motor Group: UK-based franchised dealer group operating new and used vehicle sales, aftersales, and fleet services across multiple brands. Comparable used-car retail and finance-integration model, though as a multi-site group with manufacturer franchise relationships.
- Pendragon: UK automotive retailer operating franchised and used-car dealerships across multiple brands. Same used-vehicle retail business model with finance partnerships, but multi-site and significantly larger than AS Cars UK.
Direct peers
- Cazoo: UK online used car retailer offering fully online purchase, home delivery, and finance integration. Operates the same used-car-retail business model as AS Cars UK with similar value proposition (HPI clear, warranty, inspection) but with a national digital footprint rather than a physical showroom.
- Cinch: Online-first UK used car retailer (owned by Constellation Automotive Group) offering hand-picked vehicles, home delivery, 7-day money-back guarantee, and integrated finance. Directly competes with AS Cars UK in used car retail, but operates digitally at national scale rather than via a single showroom.
Others
- Auto Trader UK: UK's leading automotive marketplace where AS Cars UK already lists vehicles and gathers reviews. Acts as both a critical customer-acquisition channel for the dealer and a broader industry platform enabling competitive shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
AS Cars UK social profiles
Digital presenceAS Cars UK compliance and trust
Trust signalCompliance1 record
AS Cars UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS Cars UK leadership team
Management profileNumber of profiles
Profiles1 record
AS Cars UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS Cars UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS Cars UK
What does AS Cars UK do?
AS Cars UK operates a physical used car dealership in Dunstable, Bedfordshire, selling hand-picked, HPI-cleared, mechanically inspected pre-owned vehicles across 22 brands (Audi, BMW, Mercedes-Benz, Land Rover, Tesla, Porsche, Volvo, etc.) with included warranty, minimum 6-month MOT, and full valeting. The dealership complements sales with part exchange, multi-lender vehicle finance (PCP, HP, Conditional Sale), and HPI/mechanical inspection reporting on every vehicle.
Is AS Cars UK a public or private company?
AS Cars UK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AS Cars UK founded?
AS Cars UK was founded in 2009. It employs 11 to 50 people.
Where is AS Cars UK based?
AS Cars UK is headquartered in Dunstable, United Kingdom, in the Europe region.
How does AS Cars UK make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are part Exchange and vehicle Financing.
Who are AS Cars UK's main competitors?
Carwow is listed as an emerging player. Broad incumbents are Halfords, Inchcape UK, Lookers, Arnold Clark, Marshall Motor Group and Pendragon. Direct peers are Cazoo and Cinch. Auto Trader UK is listed as an others.
Does AS Cars UK have an API?
No public API is recorded for AS Cars UK.