Forza of Sweden

What Forza of Sweden does

Forza of Sweden is a Swedish non-profit association (ideell förening) founded in 2005 and headquartered in Helsingborg, operating in the Northwest Skåne region. The organization delivers empowerment-based training, coaching, and activation programs aimed at moving individuals from welfare dependency to employment, education, or labor-market proximity. Its core methodology — the proprietary 'Forza Method' — combines motivation techniques, self-leadership development, and practical skills coaching and is applied across four product lines: Framtidsrondellen (a 10-week youth employment program), Handledarutbildning (supervisor/mentor training for municipal staff), the Integrationsprogram (a four-month integration program for foreign-born residents), and Kompetensutveckling (broader municipal staff competency development).

The organization's customer base consists almost entirely of Swedish public-sector entities — primarily municipalities in Skåne (Helsingborg, Landskrona, Åstorp, Höganäs) plus national-level relationships including the Swedish National Agency for Education (Skolverket) and the Embassy of Sweden. Service delivery relies on a small core team of approximately six professionals led by CEO Richard Gustafsson and Operations Manager Hanna Svensson, with on-site delivery at municipal facilities and partner employer locations across Northwest Skåne.

Forza of Sweden generates revenue through project-based, fee-for-service contracts with municipal and government clients. GTM is direct, relationship-driven enterprise sales — no formal sales team, no self-serve channels, and pricing is not publicly disclosed. The organization uses content marketing (case studies, downloadable reports) and organic social (LinkedIn, Instagram) for top-of-funnel awareness. As a non-profit, any surplus is reinvested into the social mission; no external funding rounds or institutional investors are present in the available data. Documented outcomes include 76% Framtidsrondellen progression to work/studies within 10 weeks, 85% integration-program proximity to the labor market within four months, and 19.5% collective BIP progression across participants.

Name

Forza of Sweden

Legal name

Forza of Sweden

Website

https://forzaofsweden.se

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Forza of Sweden is a Swedish non-profit association delivering empowerment-based training and coaching programs — including youth employment, immigrant integration, and municipal staff development — to Swedish municipalities and government agencies in the Skåne region.

Ownership category

akta.pro rank

Product category

Workforce Development Consulting

NAICS

Educational Services (611), Vocational Rehabilitation Services (6243), Professional and Management Development Training (61143), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Youth & Young Adult Workforce Programs (Out-of-School Youth) (EDAAAOAD)

akta.pro secondary industries

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN), Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)

Keywords

• Employment activation services
• Youth employment programs
• Integration training services
• Supervisor training programs
• Municipal consulting services

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Government Contracts: Project-based contracts with Swedish municipalities and government agencies for employment programs, integration services, and staff training. Revenue generated through fee-for-service engagements for competence development and activation programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Forza of Sweden delivers empowerment-based training and consulting programs to Swedish municipalities and government agencies. Its core offerings include a 10-week youth employment activation program (Framtidsrondellen), a supervisor/mentor training course (Handledarutbildning), an integration program for foreign-born residents, and broader staff competency development services — all built around its proprietary Forza Method combining motivation, self-leadership coaching, and practical workplace experience.

Product overview

Forza of Sweden offers a suite of empowerment-based training and coaching programs focused on human potential development. The core offerings include Framtidsrondellen (a 10-week youth employment program), Handledarutbildning (supervisor/mentor training), Integrationsprogram (integration services for immigrants), and Kompetensutveckling (municipal staff development). These programs are delivered through experiential learning, combining motivation techniques, self-leadership coaching, and practical workplace experience to help individuals transition from welfare to employment or studies.

Differentiator

Problem solved

Functional benefit

Brands

• Framtidsrondellen: A 10-week program combining internship, self-leadership, and coaching to help young people transition from welfare to employment or studies.
• Forza Integrations
• Train the Trainer (Handledarutbildning)

Products and services

• Framtidsrondellen

Quantifiable outcome

• 76% of Framtidsrondellen participants progressed to work or studies within 10 weeks
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Skolverket (Swedish National Agency for Education)minorOthersVisible as client/partner on website. Represents collaboration with national education agency on employment and training initiatives.
• Local Employers in Northwest SkånecoreStrategic or Co-development PartnerClose collaboration with local and regional employers who provide practical placement opportunities for program participants. Coaches work closely with employers during internship periods to ensure successful outcomes.

Scale indicators8 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Iris Group (Arbetslivsresurs): Swedish social services and employment provider operating vocational rehabilitation, outplacement, and integration services. Overlaps directly with Forza's employment activation and integration offerings for public-sector clients.
• Lernia AB: Swedish-owned training and employment services provider offering vocational training, staffing, and outplacement. Closely comparable to Forza's Framtidsrondellen and integration programs in target customer (Swedish municipalities/job seekers) and service mix.
• Hermods AB: Swedish adult education and vocational training provider with municipal and corporate contracts. Comparable in adult-education delivery model and municipal customer base to Forza's competency development and Handledarutbildning offerings.
• Novare Human Capital: Swedish recruitment, staffing, and outplacement firm serving both public and private sectors. Comparable to Forza in targeting Swedish employment services buyers, particularly on outplacement and integration-adjacent mandates.

Broad incumbents

• AcadeMedia AB: Listed Swedish education provider operating preschools, schools, and adult education. Comparable on adult/vocational education service lines and Swedish public-sector customers, though at much larger scale.
• Samhall AB: Swedish state-owned company providing employment and development services, primarily for people with disabilities. Operates in the same welfare-to-work space as Forza but at national scale and with a much broader mandate.

Emerging players

• Kunskapsskolan i Sverige AB: Swedish operator of personalized K-12 schools with strong individualized learning methods. Comparable to Forza in its methodology-driven, individualized coaching approach, though focused on school-age learners rather than unemployed adults.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forza-of-sweden
• Facebookfacebook.com/forzaofsweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forza of Sweden