Bakken

What Bakken does

A/S Dyrehavsbakken operates Bakken, the world's oldest existing amusement park, founded in 1583 in Dyrehaven forest approximately 10 km north of Copenhagen, Denmark. The park operates a zero-admission-fee model with 38 rides (plus 17 children's rides), 26+ restaurants and food outlets, 11 bars and pubs, and multiple entertainment venues including Cirkusrevyen (Denmark's largest revue, since 1935), Bakkens Hvile (since 1877), and the outdoor Friluftsscenen stage. Revenue is generated primarily through ride access wristbands (turbånd: 349 kr online / 379 kr on-site), 999 kr season passes (Sæsonkort), ticketed entertainment, food and beverage sales, parking (100 kr/entry), and experience packages (Bakkens ØLTOUR, Bakkens 5-kamp, Humørkort coupon cards). The park also serves corporate events, school groups (Natur & Fag, Blå Mandag, Sidste Skoledag) and school field trips through dedicated B2B sales channels.

Bakken uses a distinctive teltholder (tent holder) model where independent operators — many multi-generational family businesses — run restaurants, games, and select attractions under historical agreements dating to the 16th century. The company itself focuses on park operations, ride infrastructure, marketing, and event programming. Distribution is direct-to-consumer via on-site sales offices (Salg & Information) and an online webshop (shop.bakken.dk), with discounts for advance online purchase and a free MitBakken loyalty club. The park attracts approximately 2.2 million visitors annually, making it Denmark's second-most visited attraction, and operates with 51-100 employees. Malina Lebrecht Hye became Managing Director in August 2025.

The technology stack is lightweight and consumer-facing: e-commerce platform (Webto), payment processing (ReePay), email marketing (MarketingPlatform), website hosting (bDnordic), and a third-party AI chatbot (GetKarla.ai) for visitor information. Marketing analytics rely on Google Analytics 360, Google Tag Manager, Hotjar, Google DataStudio, and paid acquisition via Google AdWords and Facebook Tracking. The company's AI capabilities are limited to a text-based NLP chatbot with no proprietary models or documented data flywheel. No public APIs, SDKs, or developer-facing platforms are offered.

Name

Bakken

Legal name

A/S Dyrehavsbakken

Website

https://www.bakken.dk

Company type

Private

Founded year

1583

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakken (Dyrehavsbakken) is the world's oldest amusement park, founded 1583 in Klampenborg, Denmark, operating 38 rides, 26+ restaurants, and live entertainment venues. It serves 2.2 million annual visitors through a free-entrance model with ride wristbands, serving families, school groups, corporate events, and tourists.

Ownership category

akta.pro rank

Product category

Amusement Park and Live Entertainment

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Amusement park services
• Theme park attractions
• Ride admissions
• Family entertainment venue
• Live entertainment programming

Headquarters

HQ city

Klampenborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Ride admissions (Turbånd): Revenue from wristbands (turbånd) that give access to all rides. Prices vary between online purchase (349 kr) and on-site purchase (379 kr). Also includes MiniTurbånd for children's rides (249/279 kr) and Sæsonkort season passes (999 kr).
2. Food & beverage: Revenue from 26+ restaurants, cafes, bars, and fast food outlets throughout the park. Includes alcohol sales (øltour, drinks packages) and catering services.
3. Entertainment events: Revenue from ticketed entertainment including Cirkusrevyen (revue), Bakkens Hvile (cabaret shows), Korsbæk på Bakken (Matador-themed experience), and concerts at Friluftsscenen.
4. Parking fees: Revenue from on-site parking at 100 kr per entry, with season parking passes available for 850 kr.
5. Coupon cards and experiences: Humørkort (coupon cards with 44 coupons for 199 kr), Bakkens 5-kamp (139 kr), Øltour (219 kr), and other experience packages.
6. Retail and services: Revenue from locker rentals (60-80 kr), umbrella stroller rentals (50 kr), wheelchair loans (free with 500 kr deposit), ID wristbands (20 kr), and rain ponchos.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bakken operates a historic amusement park in Dyrehaven near Copenhagen, offering free park admission and selling ride wristbands (turbånd), season passes, and experience packages. The core offering centers on 33-39 rides, 26+ food and beverage outlets, and live entertainment venues including Cirkusrevyen, Bakkens Hvile, Korsbæk på Bakken, and Friluftsscenen. Additional revenue comes from parking, school/educational programs, and seasonal events (Jul på Bakken, Efterår på Bakken, Bakkekongens Kald Fantasy Festival).

Product overview

Bakken (Dyrehavsbakken) is the world's oldest amusement park, operating as a visitor-experience platform built around a core of 39 rides, entertainment venues, and dining establishments. The product portfolio is structured around ticketing products (Turbånd, MiniTurbånd, Sæsonkort, Humørkort) as the primary revenue drivers, supplemented by experience add-ons (Bakkens 5-kamp, Bakkens ØLTOUR, Øllehat), school and group programs (Natur & Fag, Blå Mandag, Sidste Skoledag), entertainment venues (Cirkusrevyen, Bakkens Hvile, Friluftsscenen, Korsbæk på Bakken), seasonal events (Jul på Bakken, Efterår på Bakken, Bakkekongens Kald Fantasy Festival), and approximately 26 food and beverage outlets (Elverdybet, Røde Port, Bakkehjørnet, Bakken Streetfood, Laura). Additional services include locker and mobility equipment rentals, lost-and-found, and MitBakken, a free loyalty/membership platform. The park operates with a zero-admission-fee model, charging only for ride access products.

Differentiator

Problem solved

Functional benefit

Brands

• MitBakken: Free membership club offering discounts on turbånd (ride wristbands), exclusive offers, and newsletters about events and activities at Bakken.

Products and services

• Turbånd (Ride wristband) An all-day wristband granting access to all 38 of Bakken's operating rides (max 10 rides per attraction). Available for purchase online at 349 kr. or at the park for 379 kr. Staff applies the wristband at Salg & Information. Personal and non-transferable, valid only on selected date.
• MiniTurbånd All-day wristband for young children (maximum 115 cm tall including footwear) granting access to Bakken's 17 child-specific rides. Height is verified at Salg & Information before issuance. Online price 249 kr., on-site 279 kr.
• Sæsonkort (Season Pass) Annual pass valid for one wristband per day on all opening days throughout the 2026 season, priced at 999 kr. Issued from Salg & Information and can be exchanged for a daily wristband each visit.
• Humørkort (Joy Card) Coupon booklet containing 44 coupons valid across Bakken's rides and games, priced at 199 kr. Non-personal and usable by multiple people across all 2026 opening days. Cannot be used for food, drinks, or retail purchases.
• Bakkens 5-kamp Competitive group activity where teams choose five skill-based games scattered throughout the park, earn points, and compete for prizes and medals. Priced at 139 kr. per person.
• Bakkens ØLTOUR Self-guided beer tasting experience visiting 10 Bakken bars and pubs, with 10 coupons each redeemable for a house special beer at a different venue. Priced at 219 kr.
• Blå Mandag Turbånd Discounted turbånd at 219 kr. (vs. normal 379 kr.) available exclusively to confirmation students for their Blå Mandag celebration on select Mondays in May. Must be purchased through the webshop.
• Sidste Skoledag Turbånd Discounted turbånd at 219 kr. per student (regular price 379 kr.) for school groups of minimum 10 students. Available on all weekdays throughout the season with booking at least one week in advance.
• Natur & Fag Educational program for school groups (grades 4-9) combining science and math curriculum with amusement park activities. Includes a turbånd (12:00-15:00), nature-based experiments in Dyrehaven, pre- and post-visit tasks aligned with Danish national standards. Priced at 129 kr. per student.
• Cirkusrevyen Denmark's largest revue performed in the traditional tent at Bakken since 1935. Features comedic performances, music, and entertainment. Tickets from 320 kr. per person.
• Bakkens Hvile Traditional open-air entertainment venue with singing waitresses, comedic verses, and musical performances operating at Bakken since 1877. Tickets from 239 kr. per person.
• Korsbæk på Bakken Immersive guided tour experience recreating the Matador TV series universe, walking through rooms, kitchens, streets, and alleys. Tickets from 100 kr. per person.
• Jul på Bakken Newly expanded winter Christmas experience at Bakken featuring an ice skating rink, Christmas parade, light installations, gingerbread house village, Christmas market, and festive food stalls.
• Bakkekongens Kald Fantasy Festival New fantasy festival opening September 2026, organized in collaboration with Eventyrridderne. Transforms the Bakken and Dyrehaven area into a living fantasy universe with mythology, medieval, and role-playing inspired activities, performances, and experiences for children and adults.
• Sæsonparkering (Season Parking) Seasonal parking pass for Bakken's parking lot valid for the entire 2026 season at 850 kr. (or 999 kr. through Gardian). Daily parking rate is 100 kr. per entry. Includes 12 electric vehicle charging stations.
• MitBakken Membership Free membership club offering online savings on turbånd purchases (up to 50 kr. discount per wristband), personalized discounts at select restaurants and games, and newsletter access. Managed via Webto platform.
• Restaurant Røde Port Restaurant open since 1800 (renovated in 2000) near the Red Gate with views of Dyrehaven. Offers homemade Danish cuisine including brunch, smørrebrød, à la carte, 2- and 3-course menus, and all-you-can-eat pork belly or spare ribs. Seats 180 plus terrace.
• Restaurant Elverdybet Café and restaurant near the iconic Mariehønen ride offering burgers, homemade cakes, ice cream desserts, and event catering. Features both indoor seating (60) and outdoor terrace (60). Available for private events and picnics.

Quantifiable outcome

• 2.2 million visitors annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CirkusrevyencoreStrategic or Co-development PartnerDenmark's largest revue (comedy/entertainment show) operating in a traditional tent on Bakken grounds since 1935. Runs as a separate entity within the Bakken park, offering ticketed evening performances.
• Bakkens HvilecoreStrategic or Co-development PartnerTraditional Danish cabaret venue operating in Bakken since 1877. Features singing, comedy, and variety performances. Located within Bakken park grounds.
• Korsbæk på BakkenminorStrategic or Co-development PartnerMatador (Danish TV series) themed experience featuring recreated buildings from the TV series. Offers guided tours through the 'streets' of fictional Korsbæk.
• GardianminorOthersOperates Bakken's parking lot system including automated number plate recognition, payment processing, and season pass management.
• CleverminorOthersProvides 12 electric vehicle charging stations on Bakken's parking lot (Row 3). Operates the charging infrastructure for EV-driving visitors.
• Solsikkeprogrammet (Hidden Disabilities)minorOthersAccessibility program for guests with invisible disabilities. Staff trained since 2022 to recognize and assist guests wearing sunflower lanyards or symbols.
• AutismGoTominorStrategic or Co-development PartnerProvides prepared visual guides and information sheets to help guests with autism plan their visit to Bakken, reducing anxiety about the unknown.
• Invalideorganisationernes BrugerserviceminorOthersIssues companion cards that allow disabled guests to bring a companion free of charge to Bakken's rides. Bakken honors these cards as part of their accessibility policy.
• Restaurant tenants (Teltholdere)coreChannel Partner/ Reseller/ DistributorIndependent operators running restaurants, cafes, bars, games, and attractions throughout Bakken. Many are family businesses with multi-generational ties to Bakken. Includes named tenants: Elverdybet, Restaurant Laura, Røde Port, Bakkehjørnet, Shawarma Hytten.
• Gigi og Danseskolen Fredie-PedersenminorStrategic or Co-development PartnerDance school partnership for 'Asfaltbal' event - a new community dance event on Bakken's grounds featuring outdoor dancing with music and long tables.
• EventyrridderneminorStrategic or Co-development PartnerPartner for new Fantasy Festival (Bakkekongens Kald) - creates a living fantasy universe with activities, performances, and experiences inspired by mythology, medieval times, and role-playing games.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tivoli Gardens: Copenhagen's central amusement park and Denmark's #1 attraction. Comparable on product (rides, F&B, live entertainment), target market (families, tourists), and geography; Tivoli is Bakken's principal domestic competitor with a global brand and longer operating season.
• Legoland Billund: Denmark's other major theme park, located in Billund. Directly comparable as a Danish amusement destination competing for family and tourist visitors, with a stronger international brand (Lego IP) but different geography.
• Djurs Sommerland: Largest seasonal amusement park in Denmark's Jutland region. Competes with Bakken for Danish family visitation and tour-operator packages; similar product mix of rides, F&B, and family entertainment.
• BonBon-Land: Danish family theme park on Lolland. Targets overlapping family segments with a rides-and-entertainment model, competing for day-trip and tourist visits within Denmark.
• Tivoli Friheden: Aarhus-based amusement park and entertainment venue. Comparable product (rides, F&B, concerts/events), competing for Danish regional family and corporate visitation.

Broad incumbents

• Liseberg: Sweden's largest amusement park in Gothenburg. Comparable as a Nordic amusement park with rides, F&B, shows, and seasonal events; part of a broader portfolio of attractions owned by the City of Gothenburg.
• Gröna Lund: Historic Stockholm amusement park (since 1883) on Djurgården. Comparable heritage positioning, urban location, and rides/concerts product mix; competes for Nordic and inbound tourist visitation.
• Europa-Park: Germany's largest theme park and a leading European operator. Comparable on rides, themed entertainment, and lodging-adjacent offerings; significantly larger scale and broader international tourist reach.
• Efteling: Dutch fantasy-themed amusement park with strong European family appeal. Comparable in heritage (operating since 1952) and in combining rides with storytelling/entertainment IP; competes for inbound tourism in the Benelux/Germany corridor.

Regional players

• Copenhagen Zoo: Major Copenhagen family attraction located near Bakken in Frederiksberg. Competes for the same Danish family and tourist day-trip spend, often packaged with Bakken visits, and overlaps in school and group bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bakkendk
• Facebookfacebook.com/Dyrehavsbakken
• LinkedInlinkedin.com/company/a-s-dyrehavsbakken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakken