Pallisers of Hereford

What Pallisers of Hereford does

Pallisers of Hereford Ltd is a family-owned agricultural and groundcare machinery dealership established in November 1993 by David Palliser, headquartered at Acorn Park, Yarkhill, Herefordshire (HR1 3SX). The company operates from a single depot serving farmers, estate owners, and commercial businesses across Herefordshire and surrounding regions. It is not a technology developer; its core function is acting as a main dealer and after-sales service provider for multiple premium agricultural equipment brands.

The company holds main-dealer franchises for Deutz Fahr (tractors and combine harvesters), Kubota (tractors, compact tractors, utility vehicles, and groundcare), Merlo (telehandlers), Krone (hay and forage equipment), Amazone (cultivation and crop protection machinery), and — as of May 2026 — Nugent Trailers (livestock boxes, sheep trailers, flatbed and utility trailers). It carries an inventory of ~557 stock items spanning new, ex-demo, and used equipment across tractors, telehandlers, utility vehicles, forage machinery, cultivation equipment, sprayers/spreaders, and groundcare. The business runs dedicated sales, parts, and service departments with out-of-hours support contacts.

Revenue is generated across five streams: (1) new agricultural machinery sales at OEM-set prices (entry-level tractors advertised from ~£36K), (2) used equipment resale (e.g., Kubota RTV X900 at £9,200 + VAT to RTV X1110 at £17,500 + VAT), (3) parts supply for all brands handled, (4) service and repair work performed by qualified technicians, and (5) short-term equipment hire (e.g., £250/week for utility vehicles). Manufacturer financing programmes such as Kubota 0% finance and 5-year warranties are passed through to customers. The company remains under family ownership with Camilla Palliser as Director; no external investment is evidenced.

Name

Pallisers of Hereford

Legal name

Pallisers of Hereford Ltd

Website

https://pallisers.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Pallisers of Hereford is a family-owned agricultural and groundcare machinery dealership established in 1993, operating as a main dealer for Deutz Fahr, Kubota, Merlo, Krone, Amazone, and Nugent Trailers, selling and servicing equipment for farmers and estates across Herefordshire.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

akta.pro secondary industries

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Farm Transport & Hauling Equipment (Farm Trailers, Grain Carts, Wagons) (AFAAAAAD), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG)

Keywords

• Agricultural machinery dealership
• Tractor and harvester sales
• Farm equipment parts
• Agricultural equipment servicing
• Groundcare machinery retail

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sale of new tractors, telehandlers, and agricultural equipment from principal manufacturers including Deutz Fahr, Kubota, Merlo, Krone, and Amazone. The company acts as a main dealer for these brands.
2. Used Equipment Sales: Resale of pre-owned agricultural machinery, telehandlers, utility vehicles, forage machinery, cultivation equipment, sprayers, spreaders, and groundcare equipment. The website lists hundreds of used stock items across multiple categories.
3. Parts Sales: Supply of replacement parts for all brands of agricultural machinery sold and serviced. Dedicated parts department with out-of-hours contact available.
4. Service and Repairs: Full service and maintenance support for agricultural machinery. The company employs qualified service technicians and provides after-sales support including warranty work. Service department available with out-of-hours contacts.
5. Equipment Hire: Short-term rental of equipment such as utility vehicles. A Kubota RTV X1110 was listed as available to hire at £250 per week.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pallisers of Hereford is a family-owned agricultural and groundcare machinery dealership that retails new and used tractors, combine harvesters, telehandlers, cultivation and crop protection equipment, grass and forage machinery, utility vehicles, groundcare machines, and trailers as authorized main dealer for brands including Deutz-Fahr, Kubota, Merlo, Krone, Amazone, and Nugent. The company operates dedicated parts and service departments with qualified technicians and out-of-hours support, and offers short-term equipment hire for selected machinery.

Product overview

Pallisers of Hereford is a family-owned agricultural and groundcare machinery dealership established in November 1993. The company operates as a main dealer for multiple premium agricultural equipment brands, offering a comprehensive portfolio that includes Deutz Fahr tractors and combine harvesters, Kubota tractors (including compact tractors and utility vehicles), Merlo telehandlers, Krone grass and forage equipment, Amazone cultivation and crop protection machinery, Kubota Groundcare equipment, and Nugent trailers (added in 2026). The product lineup covers the full spectrum of agricultural operations including tractors, material handling (telehandlers), crop production (sprayers, seed drills, cultivation equipment), forage management (mowers, tedders, rakes), and utility vehicles. Pallisers provides sales, parts, and service support across Herefordshire and surrounding regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Deutz-Fahr Tractors and Combine Harvesters Full range of Deutz-Fahr agricultural tractors and combine harvesters retailed to commercial farmers and agricultural businesses through the dealership, with ongoing parts and service support.
• Kubota Tractors, Compact Tractors and Utility Vehicles Kubota tractors, compact tractors, and RTV utility vehicles retailed to farmers, smallholders, and commercial agricultural customers, including promotional packages with manufacturer finance and warranty support.
• Merlo Telehandlers Merlo telehandlers for agricultural material handling, stocking and selling a range of Merlo models including the TF and P series to commercial farmers and agricultural operations.
• Krone Grass and Forage Equipment Krone hay and forage equipment retailed to farmers, including tedders, rakes, mowers, mower conditioners, and forage harvesters for livestock and mixed farming operations.
• Amazone Cultivation and Crop Protection Machinery Amazone fertiliser spreaders, seed drills, powered and non-powered soil cultivation equipment, precision air seeders, and crop protection sprayers for arable and mixed farming operations.
• Nugent Trailers Livestock boxes, sheep trailers, flatbed trailers, and utility ranges featuring Dual Drive suspension technology, retailed to farmers and commercial businesses requiring livestock transport and equipment hauling.
• Used Agricultural and Groundcare Equipment Resale of pre-owned agricultural machinery across categories including used tractors, telehandlers, utility vehicles, forage machinery, cultivation machinery, sprayers and spreaders, and groundcare equipment, with individual item pricing displayed on the website.
• Agricultural Machinery Parts Supply Supply of replacement parts for all brands of agricultural machinery sold and serviced, operated from a dedicated parts department with out-of-hours contact available for customers.
• Service, Repairs and Warranty Work Full service and maintenance support for agricultural machinery, employing qualified service technicians and providing after-sales support including warranty work, with out-of-hours service contacts available.
• Equipment Hire Short-term rental of equipment such as utility vehicles, with items listed for hire at weekly rates including the Kubota RTV X1110 at £250 per week.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Nugent TrailerscoreChannel Partner/ Reseller/ Distributor · 1 May 2026Pallisers announced a strategic partnership to become an official dealer for Nugent Trailers in May 2026. Pallisers now supplies the complete Nugent lineup including livestock boxes, sheep trailers, flatbed trailers, and utility ranges. The partnership expands Pallisers' product portfolio to offer complete solutions for farmers moving livestock or hauling equipment. Nugent is recognised for Dual Drive suspension technology and superior build quality.
• Deutz FahrcoreChannel Partner/ Reseller/ DistributorPallisers is a main dealer for Deutz Fahr tractors and combine harvesters. This is a long-standing dealer relationship dating from the company's inception in 1993. Deutz Fahr is a major European tractor and agricultural machinery manufacturer.
• KubotacoreChannel Partner/ Reseller/ DistributorPallisers is a main dealer for Kubota tractors, compact tractors, and utility vehicles, as well as Kubota Groundcare equipment. The partnership includes promotional offers such as 0% finance and extended warranty programmes.
• MerlocoreChannel Partner/ Reseller/ DistributorPallisers is a main dealer for Merlo telehandlers. The company stocks and sells a range of Merlo models including the TF and P series telehandlers.
• KronecoreChannel Partner/ Reseller/ DistributorPallisers has been a dealer for Krone since their inception in 1993. Krone is a German manufacturer specialising in hay and forage equipment including mowers, tedders, rakes, balers, and forage harvesters.
• AmazonecoreChannel Partner/ Reseller/ DistributorPallisers has been a dealer for Amazone since their inception in 1993. Amazone specialises in fertiliser spreaders, seed drills, soil cultivation equipment, precision air seeders, and crop protection sprayers.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ernest Doe & Sons: Long-established UK family-owned agricultural machinery dealer group serving Essex, Suffolk, Norfolk, and surrounding counties as main dealer for Case IH and Manitou. Most directly comparable to Pallisers as a multi-generation, multi-franchise, full-service farm equipment dealership in the UK.
• Ripon Farm Services: John Deere main dealer group operating across Yorkshire, Teesside, and Lincolnshire with multi-site branches offering new/used equipment, parts, service, and precision agriculture support. Directly comparable in full-service dealership model and brand-specialist positioning.
• Ben Burgess: John Deere main dealer with branches across East Anglia providing new and used agricultural machinery, parts, and service. Comparable to Pallisers in regional dealership model with multiple principal partnerships and full-service offering.
• Chandlers Farm Equipment: Case IH main dealer group with multiple UK branches across the Midlands and southern England, supplying tractors, combines, and Groundscare equipment with parts and service support. Closely comparable multi-franchise dealership structure.
• Lloyd Ltd: CLAAS main dealer group operating across northern England and Wales, offering new and used farm machinery, parts, and service. Directly comparable full-service agricultural dealership model with single-brand premium franchise focus.
• TH White: Multi-branch UK agricultural and construction equipment dealer (John Deere, Kubota, Stihl, Manitou) operating across the south of England. Directly comparable due to overlapping Kubota main-dealer status and full-service dealership offering.
• Hunt Forest Group: John Deere and Kubota agricultural machinery dealer with branches across southern England, providing sales, parts, service, and Groundcare equipment. Comparable multi-brand dealership model with overlapping Kubota franchise.
• Masons Kings: Case IH main dealer operating across Devon, Cornwall, and Somerset with branches offering new and used agricultural machinery, parts, and service. Comparable regional UK farm equipment dealership structure and customer base.
• Cornthwaites Group: John Deere main dealer group in Cumbria and northern England providing agricultural, Groundcare, and construction equipment with full parts and service support. Directly comparable multi-branch UK farm machinery dealership.

Broad incumbents

• AgriArgo UK (McCormick): Manufacturer/importer (rather than peer dealer) of McCormick and Landini tractors in the UK via dealer networks. Included as adjacent incumbent for context on competing tractor franchises that dealers like Pallisers must weigh against Deutz Fahr and Kubota.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PallisersHereford
• LinkedInlinkedin.com/company/pallisers-of-hereford-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pallisers of Hereford