Natal

What Natal does

NATAL (נט"ל), founded in 1997 and headquartered in Tel Aviv, is an Israeli nonprofit organization (עמותה) dedicated to treating and supporting trauma survivors from war, terrorism, and military service. It operates a multi-layered service ecosystem that includes a 24/7 national crisis helpline (*3362), a Clinical Unit delivering individual, couples, group, and psychiatric therapies using modalities such as neurofeedback, biofeedback, and EMDR, a Personal and Career Development Unit providing trauma-informed career coaching, a Resilience and Community Division delivering workshops and support groups, and a Multidisciplinary Trauma Studies Center offering advanced professional training. The organization has reportedly served more than 500,000 released soldiers and civilians across Israel.

NATAL's business model is that of a donation- and grant-funded nonprofit; all beneficiary-facing services are provided free of charge. Revenue is sourced from donations, grants, corporate sponsorships, and partnerships with Jewish federations, foundations, and government entities. The organization maintains international reach through affiliated entities including American Friends of NATAL, Friends of NATAL in England and Switzerland, and a newer NATAL Global international-operations division. Corporate backers named in source materials include Microsoft, Boeing, KPMG, McKinsey, Bank Hapoalim, Migdal Insurance, Azrieli Group, and Haifa University.

The organization is led by CEO Gilaad Nusdevoum, with clinical leadership including Clinical Unit manager Irit Aloni and professional manager Orly Zaher. Headcount is stated at 51–100 professional staff supplemented by trained volunteers. Customer/pricing mechanics are zero-cost to beneficiaries; the priced revenue surface is B2B training and workshops for organizations, sold in Israel with international extension via NATAL Global and partner seminars. No public financials, patents, certifications, AI/ML capabilities, or formal awards are disclosed.

Name

Natal

Legal name

NATAL - Israel Trauma and Mental Health Organization (נט"ל - העמותה הישראלית לטראומה ולבריאות הנפש)

Website

https://natal.org.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

NATAL is an Israeli nonprofit founded in 1997 that provides free, 24/7 trauma and mental health support to soldiers, civilians, and families affected by war and terrorism, operating a national helpline, clinical units, career counseling, community programs, and a professional training center.

Ownership category

akta.pro rank

Product category

Mental Health and Trauma Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH)

Keywords

• Trauma treatment services
• Mental health support
• Crisis helpline
• Nonprofit trauma care
• Psychological first aid

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Grants: NATAL operates as a nonprofit organization funded primarily through donations, grants, and partnerships with Jewish federations, foundations, and government agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

NATAL is an Israeli non-profit organization that provides free trauma treatment and mental health services to civilians and soldiers affected by war, terrorism, and military service. Its service ecosystem includes a 24/7 crisis hotline, clinical individual/group/couples therapy using evidence-based modalities such as EMDR, neurofeedback and biofeedback, career development support, community resilience programs, and professional training through its Multidisciplinary Trauma Studies Center.

Product overview

NATAL is a nonprofit organization offering a multi-layered mental health support ecosystem for trauma survivors of war and terrorism in Israel. The organization operates several interconnected service units: a 24/7 Crisis Support Hotline (*3362) as the entry point for immediate psychological assistance; a Clinical Unit providing integrated individual, couples, group, and psychiatric treatments including neurofeedback and biofeedback; a Personal and Career Development Unit offering trauma-informed career coaching; a Resilience and Community Division delivering organizational workshops and therapeutic support groups; and a Multidisciplinary Trauma Studies Center providing professional training courses. These units work collaboratively to provide holistic care across the trauma recovery continuum.

Differentiator

Problem solved

Functional benefit

Brands

• NATAL Global: International operations and global partnerships division of NATAL
• American Friends of NATAL
• המרכז הרב תחומי ללימודי טראומה (The Multidisciplinary Center for Trauma Studies)

Products and services

• Crisis Support Hotline (*3362) 24/7 telephone crisis support line providing immediate anonymous psychological first aid and mental health referral services for trauma survivors and their families across Israel.
• Clinical Unit Integrated mental health treatment unit providing individual, couples, group, and psychiatric therapy using innovative treatments including neurofeedback and biofeedback for trauma survivors and their families.
• Personal and Career Development Unit Career coaching and employment support services tailored for young people coping with post-traumatic stress, helping with career path design, job placement, and workplace integration.
• Resilience and Community Division Community-based programs providing resilience training, organizational workshops, and therapeutic support groups for released soldiers, reservists, and families affected by war and terrorism.
• Multidisciplinary Trauma Studies Center Advanced professional training center offering trauma-focused courses, workshops, and continuing education for mental health professionals and allied practitioners.
• Workshops for Organizations Emergency intervention services and professional tools for organizations to strengthen resilience, prevent burnout, and cope with stress and crisis situations in workplace settings.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Network of Jewish Human Service AgenciescoreStrategic or Co-development PartnerPartnership to launch Advanced Trauma Treatment Seminar aimed at expanding clinical expertise in trauma treatment across North America.
• American Friends of NATALcoreGTM or Marketing PartnerUS-based support organization that helps expand NATAL's reach internationally, hosted the Los Angeles premiere of 'A Letter to David' documentary at the 37th Israel Film Festival.
• FATEL (Patael) HotelsminorGTM or Marketing PartnerPartnership during PTSD Awareness Month exposing thousands of hotel workers to messages encouraging conversation and help-seeking around trauma from war and terrorism.
• Rooms Hotel NetworkminorGTM or Marketing PartnerParticipated in PTSD Awareness Month partnership to raise awareness about trauma and encourage help-seeking among hotel employees and guests.
• Israel Trauma CoalitioncoreStrategic or Co-development PartnerCollaborative partner in trauma treatment and resilience building initiatives across Israeli organizations
• Haifa UniversityminorStrategic or Co-development PartnerAcademic partner visible in organizational partnerships

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ERAN (Emotional First Aid): Israeli nonprofit providing a national emotional support helpline and crisis intervention services. Directly comparable to NATAL's 24/7 helpline and crisis response focus, serving overlapping Israeli populations.
• AMCHA Israel: Israeli mental health nonprofit serving Holocaust survivors, immigrants, and other trauma-exposed populations with counseling and rehabilitation services. Comparable trauma-focused nonprofit model in Israel.
• Samaritans Israel (Sahar): Israeli crisis hotline providing emotional support and suicide prevention services. Directly comparable crisis-line operation serving trauma and distress populations in Israel.
• ELEM/Youth in Distress: Israeli nonprofit providing mental health and trauma support to at-risk youth. Comparable Israeli nonprofit serving trauma-exposed populations, with overlapping donor base and clinical model.
• Metiv Psychotrauma Center: Israeli psychotrauma center based at Herzog Hospital providing specialized trauma treatment, including to terror and combat victims. Closely comparable clinical trauma treatment model with overlapping patient populations.

Broad incumbents

• Israel Trauma Coalition: Umbrella coalition of Israeli organizations providing trauma treatment, resilience, and emergency response. NATAL is a core partner; the coalition operates at broader systemic scale with overlapping mandate.
• International Committee of the Red Cross (ICRC): Global humanitarian organization providing mental health and psychosocial support in conflict zones. Comparable focus on war-related trauma internationally, though much broader in scope than NATAL.

Regional players

• Cohen Military Family Clinic at NYU Langone: US-based network of mental health clinics serving military service members, veterans, and their families. Comparable military-trauma specialization with geographic focus outside Israel but overlapping client archetype.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/natal_org_il
• LinkedInlinkedin.com/company/natal
• Instagraminstagram.com/natal_org_il
• Facebookfacebook.com/NatalIsrael

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natal