Explore Georgia

What Explore Georgia does

Explore Georgia is the official state tourism marketing brand and digital platform of the U.S. state of Georgia, operated as a division of the Georgia Department of Economic Development (GDEcD). The platform's core product is the exploregeorgia.org website, a content portal that aggregates destination guides, event calendars, accommodation directories, and outdoor recreation content across five state regions (North Georgia, Atlanta Metro, Central Georgia, South Georgia, and Coastal Georgia) and hundreds of cities and towns. Secondary products include a free mailed Georgia Travel Guide, the Georgia State Parks & Historic Sites guide, themed destination content (Atlanta, Savannah, Helen, Jekyll Island, Ellijay), and a separate Tourism Industry Portal at industry.exploregeorgia.org serving CVB trade partners.

Name

Explore Georgia

Legal name

Georgia Department of Economic Development

Website

https://exploregeorgia.org

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Explore Georgia is the official state tourism website for the U.S. state of Georgia, operated by the Georgia Department of Economic Development to provide free travel planning resources, destination guides, and event information to domestic and international visitors.

Ownership category

akta.pro rank

Product category

State Tourism Marketing

NAICS

Nature Parks and Other Similar Institutions (71219), Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• State tourism portal
• Travel planning resources
• Destination marketing services
• Official tourism website
• Travel guide publishing

Headquarters

HQ city

T'elavi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Public Funding via Georgia Department of Economic Development: Explore Georgia is funded through the Georgia Department of Economic Development (GDEcD) as the state's official tourism marketing initiative. The website provides free travel information, guides, and planning resources to visitors at no charge.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Explore Georgia is the official state tourism website and content portal for the U.S. state of Georgia, operated by the Georgia Department of Economic Development. It provides free destination guides, trip itineraries, event calendars, accommodation directories, and travel planning resources for visitors, distributed via the exploregeorgia.org website, free print travel guides, email newsletters, and social media. The platform directs visitors to third-party booking providers rather than processing reservations itself.

Product overview

Explore Georgia is the official state tourism website operated by the Georgia Department of Economic Development (GDEcD). The platform operates as a content-driven tourism portal providing free travel planning resources rather than a transactional booking platform. The core offering is the ExploreGeorgia.org website supplemented by free physical and digital travel guides. The platform organizes content by destination (Atlanta, Savannah, Ellijay, Helen, Jekyll Island, and other Georgia cities), activity category (outdoors, dining, events, places to stay), and trip themes. Additional offerings include the Georgia State Parks & Historic Sites guide. The platform serves as an information aggregator directing visitors to third-party booking providers and local tourism operators rather than processing reservations directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Explore Georgia Website Official state tourism website for Georgia, operated by the Georgia Department of Economic Development, providing comprehensive travel planning resources including destination guides, event listings, trip ideas, and booking information for visitors exploring Georgia.
• Free Georgia Travel Guide A free physical travel guide available for mail order, plus a digital version, providing trip ideas, attractions, travel tips, and comprehensive information for planning vacations throughout Georgia.
• Tourism Industry Portal Separate portal at industry.exploregeorgia.org serving tourism trade partners, regional CVBs, and industry professionals with resources for cross-promotion, content distribution, and partnership collaboration.
• Explore Georgia Email Newsletter Free email newsletter providing travel tips, event updates, and destination highlights to subscribers interested in Georgia travel.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Visit The USAcoreGTM or Marketing PartnerExplore Georgia is a proud partner of the Visit The USA program, the official U.S. tourism marketing initiative. This partnership helps promote Georgia as a travel destination to international audiences and reinforces Georgia's position in national tourism marketing campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Florida: Florida's statewide tourism promotion platform. Directly comparable in mission, funding model, and content portal format; another large Southern/state-level DMO operating a consumer-facing trip-planning site.
• Visit California: Official state tourism marketing organization for California. Closest functional peer — same DMO model, same visitor-information portal mission, same free content-driven approach backed by state-level funding.
• Pure Michigan: Michigan's official state tourism platform. Same model (state DMO, content portal, free trip-planning resources, regional organization); a natural peer for benchmarking reach and engagement.
• Visit North Carolina: Official tourism site for North Carolina. A peer state DMO with comparable content structure (cities, regions, outdoor recreation, events) and a similar direct-to-consumer trip-planning model.
• Visit Colorado: Colorado's state tourism portal. A directly comparable DMO emphasizing outdoor adventure, scenic byways, and regional content — overlapping heavily with Explore Georgia's outdoor/parks focus.
• Visit Texas: State DMO for Texas. Same visitor-information and content-marketing role at state scale; directly comparable in the way it aggregates destinations, activities, and lodging guidance for travelers.

Others

• Brand USA: The official U.S. national tourism marketing organization and Explore Georgia's Core-tier partner. Related as the umbrella body that channels international demand to state DMOs like Explore Georgia; not a direct competitor but a structural peer in tourism promotion.

Broad incumbents

• Tripadvisor: Global travel content and review platform. Comparable as a trip-planning destination content surface, but at much broader scale, with transactional booking, user reviews, and a global audience Explore Georgia does not match.

Regional players

• Visit Savannah: Regional CVB that operates as a sub-destination within Explore Georgia's coverage. Comparable in destination-marketing function but at a city/region level rather than state level, and a content partner of Explore Georgia.
• Discover Atlanta: Atlanta's official CVB and one of Explore Georgia's regional CVB partners. Operates the same visitor-information model at the metro level and is cross-promoted through Explore Georgia's platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/exploregeorgia
• Facebookfacebook.com/ExploreGeorgia
• Instagraminstagram.com/exploregeorgia
• Pinterestpinterest.com/exploregeorgia
• LinkedInlinkedin.com/company/georgia-visitor-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explore Georgia