Madison Healthcare Services

What Madison Healthcare Services does

Madison Healthcare Services is a non-profit, faith-based rural healthcare organization headquartered in Madison, Minnesota, serving western Minnesota communities. The organization operates an integrated healthcare campus providing a comprehensive continuum of care from primary care through end-of-life services. Core offerings include a 12-bed critical access hospital with 24-hour emergency room coverage, a 51-bed skilled nursing facility (Care Center), a family medicine/primary care clinic certified as a Health Care Home, 36 units of HUD-subsidized independent senior housing (Hilltop Residence), 12 suites of senior and assisted living (Prairie Winds), home care services, and an Adult Day Services program.

The organization generates revenue through a diversified mix of fee-for-service hospital billing, skilled nursing facility payments (Medicare/Medicaid/private pay), HUD-subsidized senior housing rent, assisted living subscriptions, home care services, and specialty outreach services. Technology infrastructure includes the MyChart patient portal (powered by CentraCare), Electronic Medical Records with full integration since 2009, the Connected Care remote patient monitoring program, and a medical laboratory performing nearly 80,000 tests annually. Specialty services are delivered through partnerships with Big Stone Therapies, Central Minnesota Heart Center, and other regional providers. The organization also launched MHS Virtual Visits for telehealth consultations and Direct Access Lab Testing for self-pay patients.

Originally established under the auspices of the Norwegian Lutheran Church of America in the 1940s, Madison Healthcare Services has evolved through multiple reorganizations, including a 1990 consolidation into Madison Lutheran Home and a recent rebranding to Madison Healthcare Services. The organization is governed by a nine-member Board of Directors and employs between 251-500 people. It has received recognition as a 2023 Top 100 Critical Access Hospital from The Chartis Center for Rural Health and is a member of the Headwaters High-Value Network of 19 independent rural Minnesota hospitals.

Name

Madison Healthcare Services

Legal name

Madison Healthcare Services

Website

https://mhsmn.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

Madison Healthcare Services is a non-profit, faith-based rural healthcare organization operating an integrated campus in Madison, Minnesota, providing hospital, primary care, skilled nursing, senior housing, home care, and specialty services to western Minnesota communities.

Ownership category

akta.pro rank

Product category

Rural Community Healthcare Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Ambulatory Health Care Services (621)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Hospitals (8060), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Home Health Clinical Care Coordination & Case Management (HSABACAO)

Keywords

• Rural healthcare services
• Critical access hospital
• Skilled nursing facility
• Senior living care
• Primary care clinic

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hospital Services Revenue: Critical access hospital with 12 beds providing emergency room, surgical services, imaging, laboratory, and inpatient care. Revenue generated through fee-for-service billing to patients and insurance providers including Medicare and Medicaid.
2. Clinic and Primary Care Services: Family medicine and primary care clinic providing services for patients of all ages including wellness visits, chronic disease management, and acute care. Billed through insurance or government programs.
3. Skilled Nursing Facility Revenue: 51-bed skilled nursing facility (Care Center) providing long-term care, short-term rehabilitation, respite care, and hospice services. Revenue from private pay, Medicare, and Medicaid.
4. HUD-Subsidized Senior Housing: Hilltop Residence 36-unit independent living apartments for adults 62+ with rental subsidies through HUD Section 8 Housing Assistance Program. Rent calculated based on adjusted annual income.
5. Assisted Living Services: Prairie Winds Senior and Assisted Living with 12 spacious suites offering independent and assisted living with personalized care packages. Month-to-month leasing model.
6. Home Care Services: Home-delivered healthcare including skilled nursing, therapy services, medication management, and assistance with daily living. Revenue from Medicare, Medicaid, and private pay.
7. Direct Access Lab Testing: Consumer-ordered laboratory testing without physician referral for uninsured or high-deductible patients. Cash or check payment required in advance.
8. Specialty Outreach Services: Cardiology, dermatology, orthopedics, urology, audiology, and other specialty services provided through outreach arrangements with partner organizations.
9. Financial Assistance Program: Charity care program based on household income and family size per US Federal Poverty Guidelines. Any balance after insurance may be considered for charity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Madison Healthcare Services operates an integrated healthcare campus in Madison, Minnesota, providing critical access hospital services (12-bed hospital with 24-hour emergency room and surgical care), a family medicine/primary care clinic, a 51-bed skilled nursing facility (Care Center), home care services, and senior living options including Hilltop Residence (36-unit HUD-subsidized independent living) and Prairie Winds Senior & Assisted Living (12 suites). The organization delivers specialty services through outreach partnerships in cardiology, dermatology, orthopedics, ENT, urology, audiology, and therapy services, while supporting patients with telehealth, remote monitoring, and consumer-access laboratory testing.

Product overview

Madison Healthcare Services is a non-profit, faith-based rural healthcare organization providing an integrated healthcare campus in Madison, MN. The organization operates a platform model combining hospital, clinic, and senior living services on one campus. Core offerings include: a 12-bed critical access hospital with 24-hour emergency room and surgical services; a family medicine/primary care clinic (Healthcare Home certified) with direct access lab testing and the Connected Care remote monitoring program; a 51-bed skilled nursing Care Center with swing bed rehabilitation; Home Care services; and senior living options including Hilltop Residence (36-unit HUD-subsidized independent living), Prairie Winds Senior & Assisted Living (12 suites with independent and assisted living), Adult Day Services, and Meals on Wheels. Specialty services are delivered through partnerships with Big Stone Therapies (occupational, physical, and speech therapy), Central Minnesota Heart Center (cardiology), TC Audiology (audiology), and visiting specialists in dermatology, orthopedics, ENT, urology, and behavioral health. The MyChart patient portal (powered by CentraCare) and MHS Virtual Visits telehealth service provide digital access to care. The organization has been serving the community for over 75 years.

Differentiator

Problem solved

Functional benefit

Brands

• Madison Hospital: 12-bed critical access hospital providing emergency room, surgical services, and inpatient care
• Madison Care Center
• Hilltop Residence
• Prairie Winds Senior & Assisted Living
• MyChart

Products and services

• Hospital (Critical Access)

Quantifiable outcome

• Nearly 80,000 laboratory tests performed annually
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Headwaters High-Value NetworkcoreStrategic or Co-development PartnerMadison Healthcare Services joined the Headwaters High-Value Network, a coalition of 19 independent rural hospitals in Minnesota working together to enhance rural healthcare. The partnership enables shared resources, best practices, and collaborative initiatives to strengthen healthcare delivery in rural communities.
• Big Stone TherapiescoreTechnology or IntegrationBig Stone Therapies provides comprehensive physical therapy, occupational therapy, and speech-language pathology services at Madison Healthcare Services. The partnership brings specialized therapy services including geriatric, pediatric, sports, aquatic, and orthopedic therapy to patients on the MHS campus.
• Central Minnesota Heart Center at St. Cloud HospitalcoreTechnology or IntegrationThe Central Minnesota Heart Center provides high-quality, comprehensive cardiovascular care at Madison Healthcare Services through an outreach program. The Heart Center has been recognized as a Top 100 Heart Hospital by Solucient. Specialists work closely with MHS primary care physicians to provide advanced diagnostic testing, treatment, evaluation, and follow-up care.
• CentraCare (MyChart)coreTechnology or IntegrationMHS uses the CentraCare MyChart patient portal platform for electronic medical records, appointment scheduling, test results, prescription refills, and bill payment. MyChart access is granted to users who register with the clinic or hospital.
• U.S. Department of Housing and Urban Development (HUD) - Section 8coreOthersHUD Section 8 Housing Assistance Program provides rental subsidies for eligible residents at Hilltop Residence. The program helps low-income adults age 62+ afford housing with rent based on adjusted annual income.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sanford Health: Largest rural health system in the upper Midwest, operating critical access hospitals, clinics, and senior services across Minnesota and the Dakotas. Broad incumbent whose footprint overlaps MHS's catchment and against whose scale MHS competes for talent and referrals.
• Avera Health: Sioux Falls, SD-based regional Catholic health system serving rural communities across the upper Midwest. Provides MHS's dermatology outreach and is a broad incumbent competing for the same rural referral market.
• Mayo Clinic Health System: Minnesota-anchored flagship health system operating community hospitals and clinics statewide. Largest incumbent competitor for complex referrals and a structural destination for cases beyond MHS's 12-bed CAH capability.
• Essentia Health: Duluth, MN-based regional health system operating critical access hospitals and senior services across northern/western Minnesota. Broad incumbent with overlapping rural footprint.
• Allina Health: Minneapolis-based broad health system with hospitals, clinics, and senior services across Minnesota and western Wisconsin. Operates in overlapping geography and competes for the same patient and workforce pool as MHS.
• CentraCare: St. Cloud, MN-based regional health system that powers MHS's MyChart patient portal and is part of MHS's referral ecosystem. Larger regional incumbent whose technology platform underpins MHS's digital front door.

Direct peers

• Carris Health: Willmar, MN-based integrated rural health system offering hospital, clinic, and senior services. Directly comparable rural Minnesota integrated delivery model with similar service breadth and population base.
• Prairie Lakes Healthcare System: Watertown, SD-based regional integrated health system with hospital, clinic, and specialty outreach (including Glacial Lakes Orthopedic Center, a partner with MHS). Comparable rural Midwest integrated delivery model.
• Appleton Area Health Services: Small critical access hospital in Appleton, MN. Highly comparable as another rural western Minnesota community hospital serving a similar low-density population base.
• Alomere Health: Alexandria, MN-based integrated rural health system operating a critical access hospital, clinic, and senior services. Closest comparable to MHS by scale, geography (rural western Minnesota), and integrated campus model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MadisonHealthcareServices
• LinkedInlinkedin.com/company/madison-lutheran-home
• Xx.com/mhsmn56256

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Healthcare Services