Lieken Brot- und Backwaren
Lieken Brot- und Backwaren GmbH is a German industrial bakery that produces and distributes whole grain and specialty breads under the Lieken Urkorn brand, selling exclusively through German retail grocery chains to health-conscious consumers. The company is a subsidiary of the Agrofert Group.
- Company typePrivate
- Founded1922
- HeadquartersWittenberg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lieken Brot- und Backwaren does
Lieken Brot- und Backwaren GmbH is a German industrial bakery headquartered in Lutherstadt Wittenberg, Germany, and operating as a subsidiary of the Agrofert Group. Founded in 1922 by master baker Fritz Lieken, the company pioneered packaged sliced bread in Germany (1922-1926) and built the country's first modern whole grain production line in 1950; the Lieken Urkorn brand was registered in 1975 as Germany's first nationally registered bread brand. The company produces and distributes a portfolio of roughly twenty whole grain and specialty breads (rye, spelt, multi-grain, high-protein, oat-based) under the Lieken Urkorn label, and in 2025 committed the entire portfolio to a 100% Vollkorn (whole grain) platform with no added sugar, no artificial additives, and natural sourdough fermentation.
The core technology combines traditional German baking craft (Natursauer-Teig natural sourdough fermentation, finely milled whole grain flours) with industrial continuous-oven production inherited from the 1950s modernization and expanded through acquisitions of regional bakeries between 1976 and 1997. Products reach consumers exclusively through German retail grocery chains and independent grocers; there is no disclosed direct-to-consumer or e-commerce channel. Marketing is executed through owned social channels (Instagram, TikTok, Pinterest, Facebook) and an on-site recipe and 'Vollkorn Facts' content library.
The business model is a B2B-to-B2C wholesale packaged-goods model: Lieken manufactures branded sliced and specialty breads, sells them into German retail at undisclosed wholesale prices, and earns revenue on retail sell-through. Pricing is not publicly disclosed, and the consumer base is health-conscious German families seeking fiber-rich, additive-free bread. Revenue, headcount (the public 1-10 figure appears to reflect the legal entity rather than the consolidated operation), and detailed financials are not disclosed.
Lieken Brot- und Backwaren firmographics
Firmographics- Name
- Lieken Brot- und Backwaren
- Legal name
- Lieken Brot- und Backwaren GmbH
- Website
- https://lieken-urkorn.de
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lieken Brot- und Backwaren GmbH is a German industrial bakery that produces and distributes whole grain and specialty breads under the Lieken Urkorn brand, selling exclusively through German retail grocery chains to health-conscious consumers. The company is a subsidiary of the Agrofert Group.
- Ownership category
- akta.pro rank
Lieken Brot- und Backwaren industry classification
Industry- Product category
- Packaged Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bread & Rolls Manufacturing (AFAKAAAA)
Keywords
Where Lieken Brot- und Backwaren is headquartered
LocationHeadquarters
- HQ city
- Wittenberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Lieken Brot- und Backwaren business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels7 records
Lieken Brot- und Backwaren product offering
Product offeringCore offering
Lieken Brot- und Backwaren GmbH produces and distributes packaged whole grain bread and bakery products under the Lieken Urkorn brand. The portfolio centers on a 100% Vollkorn Versprechen (Whole Grain Promise) covering 19+ bread SKUs including rye whole grain, multi-grain, spelt, and specialty breads. The company operates from its headquarters in Lutherstadt Wittenberg, Germany, and is part of the Agrofert Group.
Product overview
Lieken Brot- und Backwaren GmbH is a German bakery company producing bread and baked goods under the Lieken Urkorn brand. The company offers a diverse portfolio of whole grain breads (Vollkornbrote) as part of their 100% Vollkorn Versprechen (Whole Grain Promise). The product lineup includes: Whole grain mixed breads (Bauernmild, Roggenbäcker), rye whole grain breads (Vollkornsaftiges, Kleines Kerni), multi-grain breads (Mehrkorn, Vollkorn Kerni, Fitnessbrot, High Protein), spelt breads (Lieblingsbrot 100% Dinkel, Lieblingsbrot Dinkel-Roggen, Dinkel Aktiv), specialty breads (Paderborner, Anno Dazumal, Kraftkerni, Kraftklotz, Bäuerliches, Grahambrot, Vitaminbrot, Purkorn), and baked goods (biscuit bases, cake bases). All products emphasize natural ingredients, whole grain flour, and avoidance of added sugars and unnecessary additives. The company has operated for nearly 100 years and is part of the Agrofert Group.
Differentiator
Problem solved
Functional benefit
Products and services
- Bauernmild
- Roggenbäcker
- Kraftkerni
- Kraftklotz Roggenvollkornmischbrot with 50% rye whole grain content. A fiber-rich, juicy whole grain bread distinguished by its particularly grainy structure and fine-sour note, prepared with traditional natural sourdough.
- Vollkornsaftiges
- Kleines Kerni
- Bäuerliches
- Grahambrot
- Paderborner
- Vollkorn Kerni
- Fitnessbrot
- High Protein
- Anno Dazumal
- Lieblingsbrot 100% Dinkel Dinkelbrot (spelt bread) with 64% spelt content made from 100% spelt. An aromatic-nutty tasting spelt bread with a pleasantly soft crust, suitable for vegetarians and made with German milled spelt.
- Lieblingsbrot Dinkel-Roggen Dinkelmischbrot with 36% spelt and 24% rye content. A juicy, hearty and nutty tasting bread that is the new favorite for bread meals. Awarded Product of the Year 2024.
- Dinkel Aktiv
- Vitaminbrot Weizenvollkornmischbrot with 24% carrots and 7% sunflower kernels. A juicy whole grain bread with carrot pieces and sunflower seeds, rich in vitamin E and vitamin A supporting normal immune system function.
- Purkorn
- Mehrkorn
Quantifiable outcome
- Products contain no added sugar, no artificial colorants/syrups, and no preservatives
- +1 more outcomes
Companies that use Lieken Brot- und Backwaren
Customer profileSegments1 record
Ideal customer profiles2 records
Lieken Brot- und Backwaren technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lieken Brot- und Backwaren partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Lieken Brot- und Backwaren competitors and assessment
Company assessmentBroad incumbents
- Vandemoortele: Belgian-headquartered European bakery and frozen-food group producing bread, viennoiserie, and pastry products for retail and foodservice. Comparable in industrial-scale European bakery manufacturing and in the mix of branded packaged and private-label bread offerings.
- Grupo Bimbo: World's largest bakery company operating across multiple geographies with brands like Bimbo, Thomas', and Oroweat. Comparable as a broad incumbent in packaged bread with a focus on branded, scaled distribution that mirrors Lieken's industrial bakery model, though at far greater geographic scale.
- Dr. August Oetker KG: German family-owned food conglomerate active in baking ingredients, frozen pizza, and branded bakery products. Comparable as a broad German food incumbent with overlapping retail channels and brand-building expertise in the German consumer-food market.
- Aryzta AG: Swiss-listed global bakery business focused on frozen and ambient baked goods for retail and foodservice. Comparable as a broad European incumbent supplying bakery products through major grocery channels, with overlapping category scope in sliced and specialty breads.
Direct peers
- Mestemacher GmbH: German family-owned manufacturer specialising in whole grain breads and Westphalian Pumpernickel. Directly comparable to Lieken Urkorn as both compete head-to-head in German retail whole grain bread, with overlapping SKU formats and similar health-conscious positioning.
- Harry-Brot GmbH: One of Germany's largest industrial sliced-bread producers, headquartered in Schenefeld. Directly comparable to Lieken Urkorn on product (sliced bread), channel (German supermarket retail), and scale, making it the closest head-to-head competitor in conventional sliced bread.
Regional players
- Kamps GmbH: Germany's largest retail bakery chain with nationwide storefronts. Comparable as a German regional bread operator focused on daily fresh bread consumption, though operating a retail/service model versus Lieken's industrial packaged-bread model.
Others
- Bahlsen GmbH & Co. KG: German biscuit and sweet-baked-goods manufacturer with iconic brands (Bahlsen, Leibniz). Adjacent peer in branded German packaged baked goods distributed through supermarket channels; comparable on retail relationships and consumer-brand heritage, though in sweet rather than bread category.
Emerging players
- Wasa (Barilla Group): Swedish crispbread and whole grain bakery brand owned by Barilla. Comparable in the whole grain health-bread positioning targeting German and wider European consumers, though in the adjacent crispbread/rusk sub-category rather than fresh sliced bread.
- Bridor: French premium bakery manufacturer (part of Le Duff Group) specialising in viennoiserie, sourdough, and frozen par-baked breads. Comparable on the premium/artisanal bakery positioning targeting health- and quality-conscious consumers through European retail and foodservice.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lieken Brot- und Backwaren social profiles
Digital presenceLieken Brot- und Backwaren financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lieken Brot- und Backwaren leadership team
Management profileNumber of profiles
Profiles3 records
Lieken Brot- und Backwaren funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lieken Brot- und Backwaren M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lieken Brot- und Backwaren
What does Lieken Brot- und Backwaren do?
Lieken Brot- und Backwaren GmbH produces and distributes packaged whole grain bread and bakery products under the Lieken Urkorn brand. The portfolio centers on a 100% Vollkorn Versprechen (Whole Grain Promise) covering 19+ bread SKUs including rye whole grain, multi-grain, spelt, and specialty breads. The company operates from its headquarters in Lutherstadt Wittenberg, Germany, and is part of the Agrofert Group.
Is Lieken Brot- und Backwaren a public or private company?
Lieken Brot- und Backwaren is a private company. It is classified as corporate owned and is currently operating.
When was Lieken Brot- und Backwaren founded?
Lieken Brot- und Backwaren was founded in 1922. It employs 1 to 10 people.
Where is Lieken Brot- und Backwaren based?
Lieken Brot- und Backwaren is headquartered in Wittenberg, Germany, in the Europe region.
Who are Lieken Brot- und Backwaren's main competitors?
Broad incumbents on record are Vandemoortele, Grupo Bimbo, Dr. August Oetker KG and Aryzta AG. Direct peers are Mestemacher GmbH and Harry-Brot GmbH. Kamps GmbH is listed as a regional player. Bahlsen GmbH & Co. KG is listed as an others. Emerging players are Wasa (Barilla Group) and Bridor.
Does Lieken Brot- und Backwaren have an API?
No public API is recorded for Lieken Brot- und Backwaren.
What industry is Lieken Brot- und Backwaren in?
Lieken Brot- und Backwaren's product category is Packaged Bakery Products. Its primary akta.pro industry code is AFAKAAAA, Bread & Rolls Manufacturing. Its NAICS code is 311812 and its SIC code is 2050.