Alert Security Systems
Alert Security Systems is a privately held, Pathhead-based security installer serving homeowners, small businesses, and industrial premises across the Lothians, Borders, and Fife with wireless intruder alarms, HD/IP cameras, and ProControl+ mobile app integration, plus annual maintenance contracts and all-make repair services.
- Company typePrivate
- Founded1996
- HeadquartersPathhead, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Alert Security Systems does
Alert Security Systems is a privately held, family-scale security systems installer and maintainer based in Pathhead, Midlothian, serving the Lothians, Borders, and Fife regions of Scotland. Founded in 1996, the company delivers intruder alarm systems (wireless and wired, with external perimeter sensors, pet-tolerant detectors, and wearable wireless fobs) and a range of HD camera systems (WiFi cameras, IP cameras with AI-enabled object identification, doorbell cameras, and a security light camera with two-way audio). The ProControl+ mobile application unifies alarm and camera control, notifications, video clip evidence, and remote diagnostics into a single customer interface. The company also installs fire and smoke alarm systems compliant with Scotland's February 2022 regulations and offers repair services for all makes of alarm systems.
The business operates on a local, direct-to-consumer model with no resellers or intermediaries. Customers reach the company via its website, phone, email, or word-of-mouth referrals, and service delivery is handled by in-house trained professionals who provide consultation, installation, maintenance, and repairs at the customer's property. Revenue is generated from three streams: one-time hardware installation, recurring annual maintenance contracts (covering testing, battery replacement, callout labour, ARC fees, app access, remote diagnostics, and an annual certificate), and one-time repair and upgrade services. Pricing is quote-based and not publicly disclosed.
The customer base is predominantly residential homeowners and small-to-medium businesses across the Scottish corridor, with occasional larger industrial installations. The company has operated for over 30 years on long-standing customer relationships and word-of-mouth referrals rather than active digital marketing, and maintains a regional 'best in class' industry award for its systems. There is no disclosed external funding, no M&A activity, no partnerships, and no headcount data; the company is best understood as a stable, owner-operated regional security services provider.
Alert Security Systems firmographics
Firmographics- Name
- Alert Security Systems
- Legal name
- Alert Security Systems
- Website
- https://alertsecuritysystems.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- Alert Security Systems is a privately held, Pathhead-based security installer serving homeowners, small businesses, and industrial premises across the Lothians, Borders, and Fife with wireless intruder alarms, HD/IP cameras, and ProControl+ mobile app integration, plus annual maintenance contracts and all-make repair services.
- Ownership category
- akta.pro rank
Alert Security Systems industry classification
Industry- Product category
- Security System Installation and Maintenance Services
- NAICS
- Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Alarm System Installation, Maintenance & Repair (HSAHAAAD)
- akta.pro secondary industries
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
Keywords
Where Alert Security Systems is headquartered
LocationHeadquarters
- HQ city
- Pathhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Alert Security Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Security System Installation: One-time installation of intruder alarms, CCTV, and camera systems for domestic and business properties. Both wired and wireless solutions offered, scaled from small domestic dwellings to large industrial premises.
- Annual Maintenance Contracts: Recurring annual maintenance contracts covering annual system testing, backup battery replacement, labour costs for callouts, telephone and online support, Alarm Receiving Centre fees, mobile app subscription, remote diagnostics, and annual maintenance certificate.
- Repair and Upgrade Services: One-time repair and upgrade services for all makes of alarm systems. Quotation provided ahead of commencing any repair activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation for installation services |
| Subscription | Annual | Annual Maintenance Contract |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Alert Security Systems product offering
Product offeringCore offering
Alert Security Systems installs, maintains, and repairs intruder alarm systems, HD/WiFi/IP camera systems, and interlinked fire and smoke alarms for domestic and small business customers across the Lothians, Borders, and Fife regions of Scotland. The company also offers annual maintenance contracts and cross-brand alarm repair services, with all systems controllable via the ProControl+ mobile application.
Product overview
Alert Security Systems is a regional security provider offering an integrated suite of physical security products and services across the Lothians, Borders, and Fife regions. The core product portfolio consists of wireless intruder alarm systems (featuring perimeter sensors, pet-tolerant detectors, and wearable fobs) and HD/IP camera systems (including WiFi cameras, doorbell cameras, and security light cameras). These products are unified through the ProControl+ mobile application, which provides integrated control of both alarm and camera systems from a single interface. The company also offers fire and smoke alarm installation compliant with Scottish regulations, annual maintenance contracts, and repair services for all alarm makes. Systems utilize wireless battery-efficient technology and can scale from small domestic dwellings to large industrial premises, with camera systems supporting AI-powered 24/7 color video surveillance.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Our systems continue to win 'best in class' awards within the professional security industry.
Companies that use Alert Security Systems
Customer profileSegments3 records
Ideal customer profiles2 records
Alert Security Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Alert Security Systems partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights8 records
Alert Security Systems competitors and assessment
Company assessmentDirect peers
- Banham: Banham is a long-established London-based security specialist offering intruder alarm installation, monitoring, locksmith services, and maintenance — a comparable regional UK installer with a similar professional-installer model and recurring service revenue.
- Verisure UK: Verisure is a major European monitored alarm provider with strong UK presence, offering professionally installed intruder alarms and maintenance contracts — directly comparable to Alert Security Systems' subscription-driven business model.
- ADT UK: ADT is one of the largest monitored intruder alarm and security system installers in the UK, offering residential and commercial installation, monitoring, and maintenance — directly overlapping Alert Security Systems' core offering at a national scale.
Emerging players
- Ring (Amazon): Ring's smart doorbells and home cameras compete for the same residential video surveillance and intrusion detection use cases as Alert Security Systems, primarily through a DIY subscription model with no professional installation required.
- Yale UK (Assa Abloy): Yale offers DIY and smart-home intruder alarm systems widely available in UK retail — overlapping Alert Security Systems' residential intrusion detection segment but through self-install rather than professional installation.
- SimpliSafe UK: SimpliSafe offers DIY home security systems with optional professional monitoring, competing for UK consumers evaluating professionally installed alarms from Alert Security Systems and similar installers.
Others
- Texecom: Texecom is a UK manufacturer of professional intruder alarm panels, sensors, and detectors — comparable as a technology supplier whose products Alert Security Systems likely installs, rather than as a direct competitor.
- CSL Group: CSL provides alarm signalling and connectivity services (including ARC-grade dual-path communications) that enable installers like Alert Security Systems to deliver monitored alarm solutions — an enabling technology partner.
- Pyronix: Pyronix is a leading UK-based manufacturer of professional intruder alarm detectors and sensors referenced by Alert Security Systems as their specialist partner for compliant installations — a key ecosystem supplier rather than direct competitor.
Broad incumbents
- Securitas UK: Securitas is a global security services company with UK electronic security installation and monitoring capabilities. While much broader (guarding, mobile, specialized services), it competes with Alert Security Systems in commercial alarm installation and maintenance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Alert Security Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert Security Systems leadership team
Management profileNumber of profiles
Alert Security Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert Security Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert Security Systems
What does Alert Security Systems do?
Alert Security Systems installs, maintains, and repairs intruder alarm systems, HD/WiFi/IP camera systems, and interlinked fire and smoke alarms for domestic and small business customers across the Lothians, Borders, and Fife regions of Scotland. The company also offers annual maintenance contracts and cross-brand alarm repair services, with all systems controllable via the ProControl+ mobile application.
Is Alert Security Systems a public or private company?
Alert Security Systems is a private company. It is classified as unknown and is currently operating.
When was Alert Security Systems founded?
Alert Security Systems was founded in 1996.
Where is Alert Security Systems based?
Alert Security Systems is headquartered in Pathhead, United Kingdom, in the Europe region.
How does Alert Security Systems make money?
Three revenue lines are on record. Security System Installation is the primary driver. The others are annual Maintenance Contracts and repair and Upgrade Services.
Who are Alert Security Systems's main competitors?
Direct peers on record are Banham, Verisure UK and ADT UK. Emerging players are Ring (Amazon), Yale UK (Assa Abloy) and SimpliSafe UK. Others are Texecom, CSL Group and Pyronix. Securitas UK is listed as a broad incumbent.
Does Alert Security Systems have an API?
No public API is recorded for Alert Security Systems.
What industry is Alert Security Systems in?
Alert Security Systems's product category is Security System Installation and Maintenance Services. Its primary akta.pro industry code is HSAHAAAD, Alarm System Installation, Maintenance & Repair, with a secondary code of BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring). Its NAICS code is 56162.