Our Sunday Best

What Our Sunday Best does

Our Sunday Best is a digital media publication and fashion content blog founded in October 2019 by Sarah Morrison and based in New York. The platform serves fashion-conscious women by providing editorial content including style guides, trend reports, curated product roundups, brand spotlights, and personal essays on topics including workwear, sustainable fashion, and occasion dressing. The publication positions itself around "closely-edited curation" and individual style exploration, framing itself as an alternative to mainstream fashion media.

The platform is built on a WordPress-based content management system, with the website serving as the primary content hub. Distribution is community-led and content-first: the publication maintains an active presence across Instagram, Facebook, LinkedIn, and Pinterest, and uses branded hashtags such as #OurSundayBest to encourage reader engagement, supplemented by a weekly email newsletter ("Our Sunday Best Weekly") that functions as a mid-funnel retention channel. There is no proprietary technology, no mobile application, and no disclosed API or integration surface.

Our Sunday Best operates an affiliate commerce revenue model rather than selling products directly. Editorial content embeds shopping links to third-party retailers including Shopbop, Revolve, Net-a-Porter, Nordstrom, and a rotating set of featured brands (Kule, Frank & Eileen, Alo Yoga, Spiritual Gangster, With Nothing Underneath, Daydreamer), and the site earns commissions on resulting reader purchases. The company is privately held, bootstrapped, founder-operated with 1-10 employees, and shows no disclosed institutional investment, acquisitions, or formal partnership agreements in the source material.

Name

Our Sunday Best

Website

https://oursundaybest.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Our Sunday Best is a New York fashion blog founded in 2019 by Sarah Morrison, providing editorial style guides and curated product recommendations for women. It operates on WordPress and earns revenue via affiliate commerce partnerships with fashion retailers.

Ownership category

akta.pro rank

Product category

Fashion Editorial & Digital Media

akta.pro industry

PRIMARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYHSACAJAF

Virtual Styling & Outfit Planning

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

Keywords

• Fashion editorial content
• Style guide publishing
• Affiliate fashion blog
• Digital fashion media
• Curated style inspiration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Commerce: The platform generates revenue by featuring third-party fashion products and linking to retailer websites (Shopbop, Revolve, Net-a-Porter, Nordstrom, etc.). When readers click through and make purchases, the site earns affiliate commissions. This affiliate model is common among fashion blogs and editorial content sites.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Our Sunday Best is a digital fashion publication that produces editorial content including style guides, trend reports, curated product roundups, and outfit inspiration articles for women. The site functions as an affiliate-driven media platform, featuring third-party fashion products with direct shopping links to retailers such as Shopbop, Revolve, Net-a-Porter, and Nordstrom, and earns commissions when readers make purchases through those links.

Product overview

Our Sunday Best is a fashion content blog and digital publication that provides closely-edited curation, style guides, and fashion inspiration for modern women. The company operates as a single content platform producing editorial articles, style recommendations, trend reports, and curated product selections across categories including workwear, dresses, activewear, accessories, and sustainable fashion. Rather than selling products directly, the site functions as a media brand that curates and showcases third-party fashion brands and products through editorial content and shoppable recommendations. The primary author and voice of the publication is Sarah Morrison.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Sunday Best Blog A digital fashion content blog and editorial publication providing closely-edited style guides, trend reports, curated product roundups, and outfit inspiration for fashion-conscious women seeking to develop their individual style. Content spans categories including workwear, occasion dressing, off-duty wear, activewear, accessories, and sustainable fashion, with shoppable affiliate links to third-party retailers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Direct peers

• Pink Peonies: Rachel Parcell's fashion and lifestyle blog with curated outfit content, brand partnerships, and affiliate links; comparable in size, solo-founder model, and female audience.
• Something Navy: Influencer-led fashion blog leveraging affiliate commerce with premium retailers; comparable in scale, GTM (community-driven, Instagram-centric), and revenue model.
• Man Repeller (Repeller): Fashion editorial brand with a distinctive curatorial voice, community-driven content, and shoppable affiliate links; closely comparable in editorial positioning and audience engagement model.
• Who What Wear: Digital fashion editorial publication that pioneered the shoppable content + affiliate commerce model Our Sunday Best uses; directly comparable in audience, retailer partnerships (Shopbop, Net-a-Porter), and revenue model.
• The Stripe (A Beautiful Mess): Lifestyle and fashion blog with affiliate-driven revenue; comparable in solo-creator structure, WordPress foundation, and multi-channel social distribution.
• Cupcakes and Cashmere: Founder-led fashion and lifestyle blog monetized through affiliate links and brand partnerships; comparable in size, solo-creator model, and female audience focus.
• Gal Meets Glam: Julia Berolzheimer's fashion blog and lifestyle brand built on curated style content and shoppable affiliate links to premium retailers; closely comparable business model and audience.

Broad incumbents

• Refinery29: Large-scale digital media company covering fashion, beauty, and lifestyle; represents the scaled, well-capitalized version of the editorial-affiliate model Our Sunday Best operates in.

Emerging players

• The Mom Edit: Fashion-focused blog targeting style-conscious women with shoppable content and affiliate revenue; comparable in niche positioning and small-team operation.
• Atlantic-Pacific: Blair Eadie's personal style blog built on curated outfit content; comparable in editorial positioning, premium brand affinity, and affiliate commerce model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/oursundaybest
• LinkedInlinkedin.com/company/oursundaybest
• Instagraminstagram.com/oursundaybestblog
• Pinterestpinterest.com/oursundaybest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Sunday Best