Brooks Timber and Building Supplies

What Brooks Timber and Building Supplies does

Brooks Timber and Building Supplies (legally Brooks Group) is a privately held Irish distributor of construction materials and timber, founded in 1790 and headquartered in Dublin. The company operates a multi-branch physical network across the Republic of Ireland complemented by an e-commerce storefront (brooksonline.ie) that handles online ordering, nationwide delivery, and Click & Collect services. Its product catalog spans nine major categories: building materials, timber and sheet goods, insulation, doors and flooring, plastering, heating and renewables, plumbing, bathrooms, and outdoor and landscaping supplies. The company stocks leading brands including Kingspan, Rockwool, Isover, Velux, and Keylite, and holds FSC certification for its timber products.

The business serves two principal customer segments: trade professionals (builders, contractors, and tradespeople) as the primary segment, and general consumers and DIY homeowners as a secondary segment. Trade customers can register for trade accounts offering credit terms and trade pricing, with monthly billing, creating a recurring revenue relationship distinct from one-off retail purchases. Pricing for general consumers is unit-based with VAT-inclusive and VAT-exclusive displays, free delivery on orders over €250, and standard delivery charges below that threshold.

Brooks generates revenue through direct retail sales of building materials, timber, plumbing, heating, bathrooms, and related products to both trade and consumer customers via its branches and e-commerce platform. The technology layer is a standard e-commerce retail platform rather than a proprietary software system, with no disclosed AI, API, or developer-facing integration capabilities. Distribution is purely domestic (Republic of Ireland), with no international footprint claims and no public listings, venture funding, or institutional investor ownership signals identified in the source data. Marketing relies primarily on the e-commerce website, email newsletter subscription, and WhatsApp contact.

Name

Brooks Timber and Building Supplies

Legal name

Brooks Group

Website

https://brooksonline.ie/

Company type

Private

Founded year

1790

Operating status

Operating

Headcount range

101–250 employees

Short description

Brooks Timber and Building Supplies is a privately held Irish distributor founded in 1790, selling construction materials, timber, insulation, plumbing, heating, bathrooms, and landscaping products to trade professionals and DIY consumers via a nationwide branch network and e-commerce platform.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

akta.pro secondary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Building materials retail
• Timber merchant
• Construction supplies
• Plumbing and heating supplies
• Insulation and roofing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - B2C and B2B: The company generates revenue through direct retail sales of building materials, timber, plumbing supplies, heating equipment, bathrooms, and related products to both trade customers and general consumers via its e-commerce platform and physical branches. Trade accounts offering credit terms are available for professional customers.
2. Trade Account Services: Cash and credit account options for trade customers, providing recurring revenue through professional trade relationships with builders and contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brooks Timber and Building Supplies operates as a multi-branch distributor and retailer of construction materials, timber, insulation, plumbing, heating, bathrooms, doors, flooring, plastering, and outdoor/landscape products in the Republic of Ireland. The company sells through an e-commerce platform (brooksonline.ie) with nationwide delivery and Click & Collect, complemented by physical branches across Ireland. Trade account registration with credit terms is offered to professional builders and contractors.

Product overview

Brooks Timber and Building Supplies operates as an online e-commerce platform for building materials and construction supplies, offering a comprehensive range of products across multiple categories. The platform functions as a single unified e-commerce storefront rather than a modular platform architecture. The core product portfolio includes building materials (aggregates, concrete, drainage, roofing, sealants, tools, metal products, safety gear, paint), timber and sheet materials (plywood, MDF, OSB, treated timber, hardwood), insulation (floor/wall/attic/acoustic/pipe insulation from brands including Kingspan, Rockwool, Isover, Sheepwool), doors and flooring, plastering supplies, heating and plumbing products, bathrooms, and outdoor/landscaping materials. The company operates nationwide branch locations across Ireland with online ordering, delivery, and click-and-collect services.

Differentiator

Problem solved

Functional benefit

Products and services

• Building Materials Construction materials including cement, aggregates, concrete blocks, lintels, bricks, underground drainage systems, radon barriers, DPC and polythene membranes, roofing materials, roof windows, fascia and soffit, sealants, fixings, power tools, hand tools, metal and steel products, PPE, paint, tiling accessories, and ironmongery. Sold to trade professionals and DIY consumers for new builds, renovations, and home improvements.
• Timber Timber products including rough timber, treated timber, planed timber, stud work timber, scaffold planks, plywood (hardwood, marine, shuttering, birch, formwork), MDF (standard, moisture, fire rated), OSB, chipboard, hardwood timber, window boards, worktops, red deal, cedar, shiplap cladding, timber mouldings, decking, acoustic wall panels, and firewood. Includes FSC certified options.
• Insulation Insulation products covering floor, wall (cavity and external), attic, insulated plasterboard, insulation boards, rolls, acoustic, and pipe insulation. Features brands including Kingspan, Mannok/Quinntherm, Rockwool, Isover, Unilin/Xtratherm, Kore, and Sheepwool.
• Doors & Floors Interior and exterior doors (fire doors, oak, white, grey, black, glass, walnut, Crittall/Belgravia) plus wood flooring (solid wood, laminate, vinyl, engineered, herringbone/parquet), door hardware, skirting, architrave, and door frames.
• Plastering Plasterboard products (standard, moisture-resistant, fireline, soundbloc, duplex, insulated) plus plastering accessories including plasters, plaster tape, plaster beads, and metal stud.
• Heating & Renewables Heating products including gas and oil boilers, heating controls (time clocks, thermostats, motorized valves, smart controls), radiators (single, double, towel rails, designer), pumps (circulating, shower, booster), tanks (oil, water, multi boost, expansion), and water filters/softeners.
• Plumbing Plumbing supplies including waste pipe and fittings (soil, PVC, Philmac), bathroom traps and wastes, brassware and valves, flexible hoses, plumbing pipe (Qual-Pex, copper), cylinders (stainless steel, immersion heaters), pipe insulation (Tubolit, Armaflex), plumbing tools, consumables, fittings, fixings, adhesives, taps, and showers.
• Bathrooms

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FSC (Forest Stewardship Council)minorOthersBrooks stocks FSC certified timber products. The FSC logo appears on the website with messaging encouraging customers to look for FSC certified products available at Brooks. This certification demonstrates commitment to responsible forestry sourcing.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Chadwicks Group: Ireland's largest builders' merchanting group, operating a national branch network of trade-only and DIY outlets. Directly comparable to Brooks in core product range (timber, building materials, plumbing, heating) and in serving both trade and consumer segments across the Republic of Ireland.
• Woodie's DIY: Ireland's leading DIY and home improvement retailer with a chain of large-format stores. Overlaps with Brooks on consumer-side building materials, timber, tools, and garden/landscaping categories, and competes for the same DIY and small trade customer base in Ireland.
• Toolstation: Trade-focused tools, hardware, and building materials retailer operating in Ireland and the UK. Directly competes with Brooks for trade and DIY customers with a click-and-collect-led model, similar breadth of fixings, tools, and construction supplies.
• Heiton Steel & Building Supplies: Irish building materials and steel supplier with branches across Ireland serving trade and construction customers. Direct peer of Brooks in geographic footprint, customer base, and core product focus on construction inputs.
• Huws Gray: UK independent builders' merchant with over 100 branches supplying timber, building materials, plumbing, and landscaping products to trade and retail customers. Closely comparable to Brooks in business model, customer segmentation, and product mix.

Broad incumbents

• Grafton Group: Irish-listed international builders' merchanting and DIY group with brands including Woodie's, Chadwicks, and Selco in the UK. Directly comparable business model and product offering to Brooks, but at much larger scale and with cross-border reach.
• Travis Perkins: UK's largest builders' merchant with a national branch network serving trade professionals. Comparable to Brooks in product mix (timber, building materials, plumbing, heating) and trade-focused business model, though at substantially greater scale and primarily UK-focused.
• Screwfix: UK and Ireland trade-focused retailer for tools, hardware, and building supplies with a strong click-and-collect model. Comparable to Brooks in target customer (trade professionals) and omnichannel approach, though narrower in product breadth.
• Saint-Gobain (Ireland): Global building materials manufacturer and distributor with significant Irish operations through brands such as Isover and Weber. Operates upstream in product categories (insulation, plasterboard) that Brooks retails, offering a vertically related comparator.
• Wickes: UK home improvement retailer and builder's merchant serving trade and DIY customers with kitchens, bathrooms, building materials, and timber. Comparable dual trade/consumer model and product breadth to Brooks, though UK-focused and at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TheBrooks_Group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooks Timber and Building Supplies