Mattracks

What Mattracks does

Mattracks is a privately held American manufacturer founded in 1994 and headquartered in Karlstad, United States, operating in the continuous-track (rubber track) equipment segment. Per the firmographic data, its core output is continuous track systems, and it additionally produces a motorized snowboard branded the Powerboard. The company is small-scale, with a reported headcount band of 11–50 employees, consistent with a niche specialty-manufacturing operation rather than a broad industrial platform.

The available technical data characterizes the core technology as rubber track systems used for compact equipment undercarriages, positioned around low-vibration operation and low ground pressure relative to steel tracks — attributes that reduce damage to sensitive terrain and limit vibration-related equipment wear and operator fatigue. The enriched segment data references compatibility with major OEM equipment brands (JCB, Volvo CE, Liebherr, CNH, CLAAS) and three end-market segments: compact construction equipment (primary), agriculture equipment, and rental fleet operators. This OEM-undercarriage framing sits somewhat apart from the firmographic description of a continuous-track and Powerboard maker, and the discrepancy should be treated as a data-quality flag rather than a confirmed product line.

Business model specifics are not disclosed in the source material. There is no available pricing (the website returned only a verification/loading page), no stated revenue model, no go-to-market or distribution channel data, no named customers, no funding history, and no management or ownership detail. As a for-profit private company with no identified parent, subsidiaries, or investors, Mattracks presents as an established but low-visibility specialty manufacturer whose commercial mechanics cannot be reconstructed from the provided inputs.

Name

Mattracks

Website

https://mattracks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Mattracks is a privately held American manufacturer (founded 1994, Karlstad) of continuous rubber-track systems for vehicles and compact equipment undercarriages, and the Powerboard motorized snowboard, serving construction, agriculture, and rental-fleet end markets.

Ownership category

akta.pro rank

Product category

Track Conversion Systems

NAICS

Rubber Product Manufacturing for Mechanical Use (326291)

SIC

Fabricated Rubber Products, Nec (3060)

akta.pro primary industry

Agricultural Tires Manufacturing (IMANAKAE)

akta.pro secondary industries

Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH), Skid Steer & Compact Track Loaders (IMAHAAAE)

Keywords

• Rubber track systems
• Continuous track conversion
• Compact equipment undercarriages
• Construction equipment tracks
• Agricultural tracked vehicles

Headquarters

HQ city

Karlstad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Core offering

Mattracks manufactures rubber track conversion systems for compact construction and agricultural equipment undercarriages, replacing traditional wheels or steel tracks with low-vibration, low-ground-pressure rubber tracks. The company also produces the Powerboard, a motorized snowboard designed for individual recreational use on snow.

Differentiator

Problem solved

Functional benefit

Products and services

• Rubber Track Conversion Systems Rubber track conversion systems designed to replace wheels or steel tracks on compact construction and agricultural equipment. The tracks provide low ground pressure and low-vibration operation, making them suitable for sensitive terrain. They are compatible with major OEM equipment brands including JCB, Volvo CE, Liebherr, CNH, and CLAAS, targeting construction equipment operators, agricultural equipment operators, and rental fleet providers.
• Powerboard Motorized Snowboard A motorized snowboard designed for individual recreational use on snow, applying Mattracks' rubber track expertise to deliver motorized snow mobility for consumers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Trelleborg: Trelleborg Wheel Systems manufactures rubber tracks and tires for agricultural and material-handling equipment. Comparable to Mattracks in end markets and product category, with broader portfolio reach and global distribution.
• Bridgestone: Through its Firestone and Bridgestone agricultural/construction tire and track programs, Bridgestone competes with Mattracks in rubber track undercarriage systems for tractors, combines, and compact equipment, leveraging vastly larger R&D and global manufacturing scale.

Others

• Bobcat Company (Doosan): Bobcat is a major manufacturer of compact track loaders and skid steers — the equipment platforms that Mattracks' track conversion systems are designed to fit. Relevant as a downstream OEM whose machine sales directly drive Mattracks' retrofit demand.
• Kubota: Kubota is a major OEM of compact tractors and construction equipment that Mattracks' track conversions are compatible with. Comparable as a downstream customer platform whose installed base determines Mattracks' addressable retrofit pool.

Direct peers

• Camso (Michelin): Camso, now part of Michelin, is the leading global manufacturer of rubber tracks for compact equipment, agricultural machines, and snow vehicles. Directly comparable to Mattracks in track conversion system design, OEM fitments, and target customer base across construction and agriculture.
• Camoplast Solideal (pre-Michelin legacy): Pre-merger Camoplast (now Camso under Michelin) historically pioneered rubber track conversion systems for ATVs, UTVs, and compact equipment. Directly comparable to Mattracks in product lineage and aftermarket retrofit model.
• Soucy Track: Soucy Track is a Canadian manufacturer specializing in rubber track systems for agricultural, construction, and powersports applications. Competes head-to-head with Mattracks in compact-equipment track conversions and snow-vehicle track systems.

Regional players

• Matko (Mat Industrial): Smaller regional manufacturers of rubber track conversion kits for compact equipment and ATVs/UTVs in specific geographies. Comparable to Mattracks in product category and aftermarket retrofit focus, though operating at smaller scale in different regional markets.

Emerging players

• Polaris: Polaris is a powersports manufacturer producing snowmobiles and winter/snow vehicles with track drive systems. Comparable to the Mattracks Powerboard motorized-snowboard product line in target use case and consumer winter-mobility category.
• BRP (Ski-Doo / Lynx): BRP manufactures Ski-Doo and Lynx snowmobiles and Lynx snow utility vehicles (snowcats/snow groomers) that use rubber tracks for propulsion. Comparable to Mattracks in snow-vehicle track technology and consumer/utility snow-mobility markets.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mattracks
• Facebookfacebook.com/mattracks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattracks