Maquiperu

What Maquiperu does

Maquiperu (legal name MAQUINARIAS Y EQUIPOS DEL PERÚ S.A.) is a privately held Peruvian industrial equipment distributor operating since approximately 1994. The company functions as the exclusive authorized dealer in Peru for four international brands: HYUNDAI (heavy construction machinery including crawler and wheeled excavators, front loaders, backhoes, and mini loaders), YALE (material handling equipment including electric and combustion forklifts, pallet trucks, stackers, and order pickers), SONALIKA (agricultural tractors including standard, narrow/fruit, and mini variants), and DYNAPAC (compaction rollers, added in 2025). It also represents SHACMAN trucks. The company maintains four regional offices in Lima (headquarters), Arequipa, Piura, and Tarapoto, providing nationwide coverage across Peru.

The business operates four integrated revenue streams: new equipment sales (one-time transactions across the represented brand portfolios), equipment rental through the MAQUIRENTA division (flexible project-based contracts for construction, mining, and industrial clients), aftermarket parts distribution through the MAQUISHOP e-commerce platform (digital storefront for genuine OEM parts with inventory and order tracking), and maintenance/repair services including scheduled maintenance contracts, major component repairs, and warranty support. Go-to-market is sales-led with direct enterprise engagement for capital equipment sales, combined with authorized channel partnerships that confer brand credibility. The company has cumulatively sold over 15,000 machinery units and rented over 2,800 units to more than 1,100 customers over its 31+ year operating history.

The underlying technology is conventional rather than proprietary: the company runs a digital e-commerce platform for parts (MAQUISHOP, launched 2023/2024) and a rental booking platform (MAQUIRENTA), but the core business is the distribution, service, and support of mechanical industrial equipment rather than technology development. Customer segments are organized by vertical (Construction/Mining, Logistics/Industrial, Agriculture), with a B2B sales motion and quote-based pricing. The value proposition centers on authorized brand access, full lifecycle support (sales through aftermarket), and a national service footprint.

Name

Maquiperu

Legal name

MAQUINARIAS Y EQUIPOS DEL PERÚ S.A.

Website

https://maquiperu.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Maquiperu is a Peruvian authorized dealer of Hyundai, Yale, Sonalika, and Dynapac heavy machinery, forklifts, tractors, and compaction equipment, serving construction, mining, logistics, and agriculture customers across four regional offices with sales, rental, parts, and service.

Ownership category

akta.pro rank

Product category

Heavy Machinery Distribution

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC)

akta.pro secondary industries

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Heavy machinery distribution
• Construction equipment dealer
• Agricultural tractor sales
• Material handling equipment
• Equipment rental services

Headquarters

HQ city

San Luis

HQ country

Peru

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Inventory (machinery and spare parts stock), Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heavy Machinery Sales: Sale of new heavy machinery including excavators, front loaders, backhoe loaders, compactors, forklifts (electric and combustion), tractors, and mini loaders from authorized brands HYUNDAI, YALE, SONALIKA, and DYNAPAC.
2. Equipment Rental (MAQUIRENTA): Rental of machinery for construction, mining, and industrial projects with flexible rental contracts. The company maintains a fleet of rental equipment available nationwide.
3. Aftermarket Parts and Components: Sale of genuine/original replacement parts for all represented brands. Parts include filters, hydraulic parts, wear parts, and major components. Distribution through MAQUISHOP e-commerce platform.
4. Maintenance and Repair Services: Maintenance contracts, workshop services, major component repairs, and warranty services for heavy machinery and equipment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maquiperu is the authorized dealer in Peru for HYUNDAI heavy construction machinery, YALE material handling equipment, SONALIKA agricultural tractors, and DYNAPAC compaction equipment. The company sells new machinery, rents equipment through its MAQUIRENTA division, distributes genuine spare parts via the MAQUISHOP e-commerce platform, and provides maintenance contracts, workshop services, and major component repairs across its four regional offices.

Product overview

Maquiperu is an authorized dealer in Peru offering a diversified portfolio of heavy machinery, logistics equipment, and agricultural tractors through four main brand representations: HYUNDAI (construction equipment including excavators, front loaders, backhoes, and compact rollers), YALE (warehouse and logistics solutions including electric and combustion forklifts, stackers, and order pickers), SONALIKA (agricultural tractors including standard, narrow/fruit, and mini tractors), and DYNAPAC (compaction equipment). The company operates as both a sales dealer and rental provider (MAQUIRENTA), and has launched MAQUISHOP as a digital e-commerce platform for spare parts and aftermarket services. The product portfolio is organized by brand with dedicated sub-categories for each equipment type, supported by genuine spare parts, maintenance contracts, and technical services.

Differentiator

Problem solved

Functional benefit

Brands

• MAQUIRENTA: Equipment rental division of Maquiperu, offering short- and long-term rental of construction, mining, and industrial machinery. Serves project-based clients across Peru with a fleet of rental equipment.
• MAQUISHOP

Products and services

• HYUNDAI Crawler Excavators

Quantifiable outcome

• 15,000+ machinery units sold across 30+ years of operation
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HYUNDAIcoreChannel Partner/ Reseller/ DistributorMaquiperu is the authorized representative/dealer of HYUNDAI heavy machinery in Peru. Sells excavators on crawlers and tires, front loaders, backhoe loaders, and mini loaders. As authorized dealer, provides sales, service, and parts support for HYUNDAI equipment.
• YALEcoreChannel Partner/ Reseller/ DistributorMaquiperu is the authorized dealer of YALE material handling equipment in Peru. Sells electric and manual pallet trucks, self-propelled stackers, retractile stackers, order pickers/trilateral carts, electric forklifts, and combustion forklifts. Also distributes genuine YALE replacement parts.
• SONALIKAcoreChannel Partner/ Reseller/ DistributorMaquiperu is the authorized distributor of SONALIKA agricultural tractors in Peru. Sells standard tractors, narrow (fruit) tractors, and mini tractors for agricultural sector. SONALIKA is one of the top 4 tractor manufacturers globally with presence in 77+ countries.
• DYNAPACcoreChannel Partner/ Reseller/ DistributorSince 2025, Maquiperu represents DYNAPAC compaction equipment in Peru. DYNAPAC, part of the FAYAT Group, specializes in compaction and paving equipment. Maquiperu offers compactors and roller machines backed by international technology, specialized technical service, and parts availability.
• SHACMANminorChannel Partner/ Reseller/ DistributorMaquiperu represents SHACMAN trucks (mentioned in MAQUIRENTA brand list). SHACMAN is a truck manufacturer specializing in commercial vehicles for construction and logistics.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RDO Equipment Co. Largest John Deere construction and agricultural equipment dealer network in North America, offering new and used equipment, rental, parts, and service. Same multi-OEM authorized dealer model spanning construction and agriculture verticals.
• Ferreyros S.A. Peru's largest Caterpillar authorized dealer, offering sales, rental, parts, and service for construction, mining, and industrial machinery. Closely comparable multi-brand, full-lifecycle authorized-dealer model serving the same Peruvian market across overlapping verticals.
• Ascendum: Iberian multi-brand authorized machinery dealer (Volvo CE, Hitachi, Manitou, others) with sales, rental, and aftermarket operations in Spain and Portugal. Same multi-OEM-authorized-dealer business model as Maquiperu, adapted to a different geography.
• Unimaq S.A. Authorized Komatsu dealer in Peru providing new and used equipment, rental (GRUPOMAQ), parts, and service for construction and mining. Operates the same authorized-dealer-plus-rental-plus-aftermarket business model in the same country as Maquiperu.
• Astarsa S.A. Peruvian CASE Construction Equipment dealer distributing machinery and providing after-sales support for construction, agricultural, and material handling applications. Comparable authorized-dealer structure and customer base in Peru.

Regional players

• Mantrac Group: Authorized Caterpillar dealer covering multiple African and Middle East countries with new equipment sales, rental, parts, and service. Highly comparable authorized-dealer-plus-rental-plus-aftermarket model, operating in different geographies than Maquiperu.

Broad incumbents

• Caterpillar Inc. Global OEM of construction, mining, and material handling equipment. Parent-brand incumbent whose authorized-dealer network (including Maquiperu's competitors) defines the structural relationship Maquiperu operates within.
• Barloworld Equipment: Authorized Caterpillar dealer operating across multiple African and adjacent markets, providing equipment sales, rental, parts, and service at meaningful scale. Broader regional incumbent operating the same model as Maquiperu.
• Komatsu Ltd. Global OEM of construction, mining, and forestry machinery. Parent-brand incumbent; its Peruvian authorized dealer (Unimaq) directly competes with Maquiperu in overlapping customer segments.
• HD Hyundai Construction Equipment: Global OEM of excavators, wheel loaders, and other heavy construction equipment — Maquiperu's primary represented brand for heavy construction machinery. Defines the upstream relationship on which Maquiperu's largest product line depends.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaquiperuOficial
• LinkedInlinkedin.com/company/maquiperuoficial
• Instagraminstagram.com/maquiperu.s.a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maquiperu