Flat Black Films
Flat Black Films is an Austin, Texas-based animation and software company built around its proprietary Rotoshop rotoscoping tool, producing feature films, commercials, and a portfolio of iOS creative apps for global consumers.
- Company typePrivate
- Founded1999
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Flat Black Films does
Flat Black Films is an Austin, Texas-based animation and software company founded around 1999 by Bob Sabiston. The company operates two intertwined business lines. The first is animation services, anchored by Rotoshop, the firm's proprietary rotoscoping software that hand-traces over video frames with brushstroke interpolation rather than filters, image processing, or motion capture. This software was used to produce Richard Linklater's Waking Life (premiered at Sundance 2001) and was contracted for A Scanner Darkly (released 2006 with Warner Brothers) before the company departed that project due to budget and schedule disputes. Other animation work includes the ITVS-commissioned Figures of Speech series and a commercial advertising campaign for the Turkish bank Akbank.
The second line is consumer creative software, distributed primarily through the Apple iOS App Store as one-time purchases or freemium downloads. The portfolio includes Voxel (3D voxel construction with Sculpteo 3D printing integration), Headspace (3D mind-mapping), Jot Keyboard (drawing keyboard for iOS8), Lite Rite (augmented-reality painting), Rep-Tile (AI-input-compatible seamless wallpaper generator), Retroid (voxel arcade game with iCade support), Lowlander (retro RPG), and Inchworm Animation / Butterfly for Nintendo DSi/3DS platforms.
Monetization relies on a mix of professional services revenue (film and advertising animation contracts with studios, filmmakers, and brands) and App Store sales of mobile apps. The company is privately held with no disclosed venture funding, no parent company, no subsidiaries, and no acquisitions. Operations are concentrated in a single Austin office and revenue, headcount (11-50 employees), and customer wins are not publicly disclosed.
Flat Black Films firmographics
Firmographics- Name
- Flat Black Films
- Legal name
- Flat Black Films
- Website
- https://flatblackfilms.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flat Black Films is an Austin, Texas-based animation and software company built around its proprietary Rotoshop rotoscoping tool, producing feature films, commercials, and a portfolio of iOS creative apps for global consumers.
- Ownership category
- akta.pro rank
Flat Black Films industry classification
Industry- Product category
- Animation Services
- akta.pro primary industry
- Rotoscoping, Cleanup & Paint (Animation Support) (MPAHACAK)
- akta.pro secondary industries
- 2D (Traditional & Digital) Animation Production (MPADACAA), 3D Product/Explainer Animation (MPAHACAD), Rendering, Graphics & Simulation Middleware (MPAFAFAB)
Keywords
Where Flat Black Films is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flat Black Films business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- iOS App Sales: Sale of proprietary iOS applications through the Apple App Store including Voxel, Headspace, Jot Keyboard, Retroid, Lite Rite, and Rep-Tile.
- Film Production Services: Rotoscoping animation services for feature films and commercial projects, including work on Waking Life, A Scanner Darkly, and advertising campaigns for Akbank.
- Animation Software: Sale of animation software products including Inchworm Animation and Butterfly for Nintendo platforms.
- 3D Printing Integration: Integration with Sculpteo for ordering physical 3D prints of Voxel creations directly from within the app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Headspace - $3.99 for full version |
| Freemium | Pay-as-you-go | Lite Rite - Freemium model |
| Freemium | Pay-as-you-go | Rep-Tile - Free app |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Flat Black Films product offering
Product offeringCore offering
Flat Black Films is an Austin, TX-based animation and software company that provides rotoscoping animation services for feature films, shorts, and commercial advertising using its proprietary Rotoshop software. The company also develops and sells a portfolio of consumer-facing creative applications for iOS (Voxel, Headspace, Jot Keyboard, Retroid, Lite Rite, Rep-Tile, Lowlander) and Nintendo platforms (Inchworm Animation).
Product overview
Flat Black Films is an animation and software company offering a portfolio of creative tools and entertainment apps. The core offering is Rotoshop, their proprietary rotoscoping software used for films like Waking Life and A Scanner Darkly. They have expanded into consumer mobile apps including Voxel (3D construction and animation), Headspace (3D mind-mapping), Jot Keyboard (drawing keyboard), Lite Rite (AR painting), and Rep-Tile (wallpaper generator). Entertainment products include Retroid (voxel arcade game) and Lowlander (retro RPG). The software portfolio includes Inchworm Animation for Nintendo platforms. The company also produces animated films and commercial work.
Differentiator
Problem solved
Functional benefit
Brands
- Rotoshop: Proprietary in-house rotoscoping and animation software developed by Flat Black Films for making animated films.
- Voxel
- Headspace
- Inchworm Animation
- Jot Keyboard
- Retroid
- Lowlander
- Butterfly: Inchworm Animation II
- Lite Rite
- Rep-Tile
Products and services
- Rotoscoping Animation Production Services End-to-end rotoscoping animation production services for feature films, animated shorts, and commercial advertising campaigns, performed using the company's proprietary Rotoshop software. Notable projects include the films Waking Life (2001) and A Scanner Darkly (2006), both directed by Richard Linklater, and advertising campaigns for Turkish bank Akbank.
- Voxel
Companies that use Flat Black Films
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Flat Black Films technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature6 records
Flat Black Films partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ITVS (Independent Television Service)coreContract from ITVS in 1999 to make a series of animated short documentaries in the vein of Snack and Drink. The twelve segments of Figures of Speech feature subjects interviewed in Austin and on the road between there and San Francisco. Many of the Waking Life animators were originally hired to work on this project.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Flat Black Films competitors and assessment
Company assessmentDirect peers
- Cartoon Saloon: Irish independent animation studio producing hand-drawn features (Wolfwalkers, The Secret of Kells). Comparable as a small-team, founder-driven studio that converts a distinctive visual style into prestige project wins and brand work.
- Toon Boom Animation: Developer of professional 2D animation and storyboarding software (Harmony, Storyboard Pro). Comparable as a creator of proprietary animation production tools that studios license, paralleling Flat Black's Rotoshop positioning.
- Procreate: iPad illustration app from Savage Interactive. Comparable as a small, independent creative-software company selling premium, single-purpose creative tools directly to consumers via app stores, similar to Voxel, Headspace, and Rep-Tile.
- Moonbot Studios: Mississippi-based animation and interactive storytelling studio. Comparable as a small, award-winning boutique studio with both film work and a slate of creative digital products, mirroring Flat Black's film-plus-app model.
- Pixelmator Team: Independent creator of Pixelmator photo and design apps for Apple platforms. Comparable as a small, founder-led software shop shipping multiple consumer creative apps on iOS/macOS as one-time or subscription purchases.
Broad incumbents
- Titmouse: Independent animation studio serving series, features, and commercial/branded content. Comparable as an indie animation services provider that takes on both artistic and commercial projects alongside its own IP.
- Aardman Animations: UK-based animation studio known for distinctive, hand-crafted feature and short-form work. Comparable as a specialist studio whose reputation and signature style (like Flat Black's rotoscoped look) commands premium positioning.
- Laika: Oregon-based feature animation studio famous for stop-motion/CGI hybrid films. Comparable as a boutique animation house with proprietary in-house tooling that supports a distinctive aesthetic, similar to Flat Black's Rotoshop-driven look.
- Adobe (After Effects / Character Animator): Adobe's motion-graphics and rotoscoping-capable products serve the same rotoscoping/animation workflow as Rotoshop. Comparable as a broad incumbent whose tooling overlaps Flat Black's film-animation value proposition and could commoditize the rotoscoping step.
Emerging players
- Wonder Dynamics: AI-driven VFX and animation automation startup (Autodesk-acquired). Comparable as an emerging player using AI/automation to accelerate animation pipelines that Flat Black currently performs manually, representing a direct competitive vector to Rotoshop.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Flat Black Films social profiles
Digital presenceFlat Black Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flat Black Films leadership team
Management profileNumber of profiles
Profiles1 record
Flat Black Films funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flat Black Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flat Black Films
What does Flat Black Films do?
Flat Black Films is an Austin, TX-based animation and software company that provides rotoscoping animation services for feature films, shorts, and commercial advertising using its proprietary Rotoshop software. The company also develops and sells a portfolio of consumer-facing creative applications for iOS (Voxel, Headspace, Jot Keyboard, Retroid, Lite Rite, Rep-Tile, Lowlander) and Nintendo platforms (Inchworm Animation).
Is Flat Black Films a public or private company?
Flat Black Films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flat Black Films founded?
Flat Black Films was founded in 1999. It employs 11 to 50 people.
Where is Flat Black Films based?
Flat Black Films is headquartered in Austin, United States, in the North America region.
How does Flat Black Films make money?
Four revenue lines are on record. iOS App Sales are the primary driver. The others are film Production Services, animation Software and 3D Printing Integration.
Who are Flat Black Films's main competitors?
Direct peers on record are Cartoon Saloon, Toon Boom Animation, Procreate, Moonbot Studios and Pixelmator Team. Broad incumbents are Titmouse, Aardman Animations, Laika and Adobe (After Effects / Character Animator). Wonder Dynamics is listed as an emerging player.
Does Flat Black Films have an API?
No public API is recorded for Flat Black Films.
What industry is Flat Black Films in?
Flat Black Films's product category is Animation Services. Its primary akta.pro industry code is MPAHACAK, Rotoscoping, Cleanup & Paint (Animation Support), with a secondary code of MPADACAA, 2D (Traditional & Digital) Animation Production.