Public Effect
- Company typePrivate
- Founded2000
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
Public Effect firmographics
Firmographics- Name
- Public Effect
- Legal name
- Agentur Public Effect
- Website
- https://publiceffect.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Public Effect industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Public Effect is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Public Effect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Modular PR Services (individual building blocks): PUBLIC EFFECT sells individual PR services as standalone building blocks — press distribution lists, press release writing and distribution, expert articles (Fachbeiträge), Google Lift (online visibility), and media monitoring. Customers self-select and purchase individual services. Some services are priced as one-time fees (e.g., press distribution lists), others on success-based or recurring subscription models (e.g., Google Lift monthly fee).
- Google Lift subscriptions: Google Lift is offered as a recurring monthly subscription after an initial one-time setup fee. Customers commit to a minimum 12-month term. Three tiers are available: Google Lift 10 (€495 setup + €169/month), Google Lift 20 (€595 setup + €269/month), and Google Lift 50 (€995 setup + €599/month).
- Success-based press placement (Fachbeiträge): For expert articles (Fachbeiträge), customers pay only if the article is actually published in the target media. This success-based model reduces customer risk and aligns the agency's incentive to deliver placement.
- Media monitoring subscription: Media monitoring (Clipping) is offered as a recurring monthly subscription at €129/month (minimum 6-month term). The service observes over 8,000 media sources for defined search terms and delivers collected articles monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Press distribution list – up to 50 German editorial contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list – up to 100 German editorial contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list – up to 200 German editorial contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Austria – up to 50 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Austria – up to 100 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Austria – up to 200 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Spain – up to 50 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Spain – up to 100 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list Spain – up to 200 contacts |
| One time/ perpetual license | Pay-as-you-go | Press distribution list UK – up to 200 contacts |
| Hybrid | Monthly | Google Lift 10 – 10 keywords, page 1 guarantee |
| Hybrid | Monthly | Google Lift 20 – 20 keywords, page 1 guarantee |
| Hybrid | Monthly | Google Lift 50 – 50 keywords, page 1 guarantee |
| Subscription | Monthly | Media monitoring – 1 keyword across 8,000+ media sources |
| Professional services/ project-based | Pay-as-you-go | Press release without distribution |
| Professional services/ project-based | Pay-as-you-go | Press release with distribution – up to 200 editorial contacts |
| Professional services/ project-based | Pay-as-you-go | Press release with full service – distribution, follow-up, media monitoring (3 months) |
| Outcome Based/ Performance | Pay-as-you-go | Expert article (Fachbeitrag) – single publication |
| Outcome Based/ Performance | Multi-year contract | Expert article (Fachbeitrag) – multiple publications (at least 4 over 12 months) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Public Effect product offering
Product offeringCore offering
Agentur Public Effect is a Hamburg-based PR agency that sells modular PR building blocks to small and medium-sized enterprises (KMU), including customized press distribution lists compiled from a 25,000+ editorial contact database, press release writing and distribution, expert article (Fachbeitrag) placement in trade media, Google Lift online visibility service, and media monitoring across 8,000+ sources. Customers self-select individual services on a fixed-price, subscription, or success-based pricing model rather than committing to annual agency retainers. The agency operates fully digitally with no formal sales team and serves clients across Germany, Austria, Spain, the UK, Sweden, and Italy.
Product overview
PUBLIC EFFECT is a PR agency offering a modular portfolio of PR services as individual building blocks rather than a unified platform. Core offerings include Presseverteiler (individualized press distribution lists from a 25,000+ editorial database), Pressemitteilungen (press release writing and distribution), Fachbeiträge (expert article creation and placement), Google Lift (online visibility via news portal publication), and Medienbeobachtung (media monitoring). Products are available as standalone services across thematic variants (IT, Healthcare, Real Estate, Finance, Culture, Travel, Automotive), regional variants (Berlin, Hamburg, Frankfurt, Munich, Nuremberg, Leipzig), and international variants (Austria, Spain, UK, Sweden, Italy).
Differentiator
Problem solved
Functional benefit
Products and services
- Presseverteiler (Press Distribution Lists) Individualized press distribution lists compiled from a database of 25,000+ editorial contacts, tailored by topic, industry, region, or country. Includes full contact data (title, department, name, address, phone, email) in MS Excel format for unlimited use. Available for Germany, Austria, Spain, the UK, Sweden, and Italy with tiered contact volumes (50, 100, or 200 contacts). Targeted at SMEs, solo practitioners, and PR professionals needing targeted media contact lists.
- Pressemitteilungen (Press Release Writing and Distribution) Writing and distributing press releases to 100+ editorial contacts, with options including press release text creation (1–2 pages), cover letter, review cycles, distribution, telephone follow-up at up to 20 contacts, response handling, and 3-month media monitoring. Available as standalone writing, writing plus distribution, or full-service packages. Targeted at SMEs and organizations needing professional press release handling without retainer commitments.
- Fachbeiträge (Expert Article Placement) Creation and placement of expert-authored articles in trade publications under the client's name, including topic consultation, media selection, editorial approach, text creation, review cycles, and submission. Features a publication guarantee with success-based pricing — clients pay only upon actual publication. Available as single publication or multi-publication packages (minimum 4 articles over 12 months). Targeted at SMEs, solo practitioners, and experts seeking to build credibility and visibility in trade media.
- Google Lift SEO-focused PR service that combines keyword selection, content creation, and publication on high-authority news portals to achieve guaranteed Google Page 1 rankings for 10, 20, or 50 keywords. Three tiers available: Google Lift 10 (€495 setup + €169/month), Google Lift 20 (€595 setup + €269/month), Google Lift 50 (€995 setup + €599/month). Minimum 12-month contract term. Includes competition protection and regular reporting. Targeted at SMEs wanting Page 1 Google visibility without large SEO or advertising budgets.
- Medienbeobachtung (Media Monitoring) Media monitoring service tracking over 8,000 print, radio, TV, online, and agency media sources daily for defined keywords. Delivers monthly reports of collected articles. Priced at €129/month with a minimum 6-month contract term. Additional articles beyond 10/month incur a €4.90 per article processing fee. Targeted at SMEs, brands, and organizations needing systematic tracking of media coverage and competitor mentions.
- Thematic and Regional Press Distribution Lists Pre-curated specialized press distribution lists covering specific industries (Computer & IT — 146 contacts, Medicine & Health — 147, Real Estate — 252, Finance — 126, Art & Culture — 122, Travel & Tourism — 164, Automotive — 148) and German cities/regions (Berlin — 146, Hamburg — 112, Frankfurt — 128, Munich — 154, Nuremberg — 89, Leipzig — 101). Targeted at SMEs needing targeted industry-specific or geographically focused media contacts.
Quantifiable outcome
- Cost reduction of 80–90% versus equivalent display advertising: a €2,000 expert article achieves media presence comparable to €10,000–€36,000 display ads in the same medium.
- +5 more outcomes
Companies that use Public Effect
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Public Effect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Public Effect partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Public Effect competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Public Effect social profiles
Digital presencePublic Effect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Effect leadership team
Management profileNumber of profiles
Profiles1 record
Public Effect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Effect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Effect
What does Public Effect do?
Agentur Public Effect is a Hamburg-based PR agency that sells modular PR building blocks to small and medium-sized enterprises (KMU), including customized press distribution lists compiled from a 25,000+ editorial contact database, press release writing and distribution, expert article (Fachbeitrag) placement in trade media, Google Lift online visibility service, and media monitoring across 8,000+ sources. Customers self-select individual services on a fixed-price, subscription, or success-based pricing model rather than committing to annual agency retainers. The agency operates fully digitally with no formal sales team and serves clients across Germany, Austria, Spain, the UK, Sweden, and Italy.
Is Public Effect a public or private company?
Public Effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Public Effect founded?
Public Effect was founded in 2000. It employs 1 to 10 people.
Where is Public Effect based?
Public Effect is headquartered in Hamburg, Germany, in the Europe region.
How does Public Effect make money?
Four revenue lines are on record. Modular PR Services (individual building blocks) is the primary driver. The others are google Lift subscriptions, success-based press placement (Fachbeiträge) and media monitoring subscription.
Does Public Effect have an API?
No public API is recorded for Public Effect.
What industry is Public Effect in?
Public Effect's product category is Public Relations Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54182 and its SIC code is 7311.