Mona Lisa
Mona Lisa N.V. is a Belgian medical device manufacturer that produces six copper intrauterine device (IUD) models for hormone-free contraception, selling exclusively through national distribution partners across 30+ countries.
- Company typePrivate
- Founded1996
- HeadquartersHerk-de-stad, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Mona Lisa firmographics
Firmographics- Name
- Mona Lisa
- Legal name
- Mona Lisa N.V.
- Website
- https://monalisa.eu
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mona Lisa N.V. is a Belgian medical device manufacturer that produces six copper intrauterine device (IUD) models for hormone-free contraception, selling exclusively through national distribution partners across 30+ countries.
- Ownership category
- akta.pro rank
Mona Lisa industry classification
Industry- Product category
- Intrauterine Contraceptive Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Fertility & Ovulation Products (OTC) (CRABAIAK)
Keywords
Where Mona Lisa is headquartered
LocationHeadquarters
- HQ city
- Herk-de-stad
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Mona Lisa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Copper IUD Hardware Sales: Mona Lisa manufactures and sells copper intrauterine devices as prescription medical devices. The company produces six different copper IUD models sold globally through national distribution partners. Revenue is generated from product sales to distribution partners who then supply gynecologists and pharmacies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Mona Lisa product offering
Product offeringCore offering
Mona Lisa N.V. manufactures and sells copper intrauterine devices (IUDs) for hormone-free contraception. The company produces six different copper IUD models (Cu375, Cu375 SL, CuT 380A, CuT 380A QL, NT Cu380, NT Cu380 Mini) that provide 5 to 10 years of reversible contraception. Products are prescription medical devices manufactured in Europe and distributed globally through local national distribution partners in over 30 countries.
Product overview
Mona Lisa is a medical device manufacturer specializing in copper intrauterine devices (IUDs) for hormone-free contraception. The product portfolio consists of six distinct copper IUD models, all based on established forms in the market. The portfolio includes three product families: the Cu375 series (Cu375 and Cu375 SL) with 375 mm² copper surface lasting 5 years; the CuT 380A series (CuT 380A and CuT 380A QL) with 380 mm² copper surface lasting 10 years; and the NT Cu380 series (NT Cu380 and NT Cu380 Mini) with 380 mm² copper surface lasting 5 years. All products feature plastic bodies made of polyethylene with barium sulfate for radiological detection, wrapped with 99.99% pure copper wire, and tear-resistant polyamide nylon 6 removal threads. The company manufactures all products in Europe and sells globally through local distribution partners in 30+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Mona Lisa Cu375 Copper intrauterine device (IUD) with a 375 mm² copper surface providing 5 years of hormone-free contraception. Features stem length of 35.2 mm and is suitable for women with uterine length of 6-9 cm. Uses single-handed insertion technique with minimal expulsion rate.
- Mona Lisa Cu375 SL Short loop version of the Cu375 with stem length of 29.4 mm, designed for patients with a shorter uterus. Recommended uterine length is 5-8 cm. Copper surface of 375 mm² with 5-year lifespan, using single-handed insertion technique.
- Mona Lisa CuT 380A Classic T-shaped copper IUD with a 380 mm² copper surface offering up to 10 years of hormone-free contraception. Features lateral copper cuffs embedded in horizontal arms for smooth surface, and a longer insertion tube for easier positioning. Requires pre-loading before insertion.
- Mona Lisa CuT 380A QL T-shaped copper IUD with 380 mm² copper surface providing up to 10 years of hormone-free contraception. Features new inserter technology enabling effortless and fast loading of the IUD in seconds. Offers secure and good hold in the uterus with lateral copper cuffs in horizontal arms.
- Mona Lisa NT Cu380 Nova-T style copper IUD with 380 mm² copper surface offering 5 years of hormone-free contraception. Features easy handling, painless insertion and removal, and low rate of pelvic inflammatory disease (PID). Stem length of 31.9 mm. Horizontal arms pulled into insertion tube using thread.
- Mona Lisa NT Cu380 Mini Smaller version of the NT Cu380 designed for women with smaller uterus. Stem length of 30.0 mm with smaller width of side arms. Ideal for women with uterine length of 5-8 cm. Offers identical features to standard NT Cu380 including 380 mm² copper surface and 5-year lifespan of hormone-free contraception.
Quantifiable outcome
- IUDs are the most commonly used form of contraception worldwide after sterilization (United Nations Contraceptive Use by Method 2019)
Companies that use Mona Lisa
Customer profileSegments1 record
Ideal customer profiles3 records
Mona Lisa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mona Lisa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EurimGroupcoreMona Lisa N.V. is a member of the EurimGroup. The group connection provides shared infrastructure and resources including career listings, privacy policy hosting (eurim-group.com), and whistleblower protection channel (eurimgroup.personiowhistleblowing.com). EurimGroup handles some corporate communications and legal frameworks.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Mona Lisa competitors and assessment
Company assessmentBroad incumbents
- Organon & Co. Organon is a global women's health company spun out of Merck that markets multiple contraceptive products including IUDs (e.g., NuvaRing and other devices via partners). Comparable as a broad incumbent focused on women's reproductive health, addressing similar OB/GYN prescribers and using similar hospital and pharmacy channels.
- Bayer AG (Women's Health / Mirena): Bayer is the global leader in hormonal IUDs (Mirena, Kyleena, Jaydess/Skyla) and historically developed copper IUDs as well. Comparable as a large incumbent in the prescription IUD category targeting the same women-of-childbearing-age segment, though its core offering is hormonal rather than copper-based.
- Teva Pharmaceutical Industries: Teva is a major generic pharmaceutical manufacturer with a women's health portfolio that includes copper IUDs marketed in multiple regions. Comparable as a large generic drug and device maker producing copper IUDs at scale, directly competing with Mona Lisa on cost-efficient, replication-based product designs.
- CooperSurgical (CooperCompanies): CooperSurgical is the largest US-based women's health medical device company and a leading global IUD player (ParaGard copper IUD portfolio). Directly comparable as a manufacturer of long-acting reversible contraceptive devices sold through OB/GYN channels, but with a much broader portfolio across fertility, genomics, and surgical products.
Emerging players
- Pregna International: Pregna is an India-based manufacturer of copper IUDs supplying global family planning programs and commercial channels. Comparable as a focused copper IUD manufacturer with overlapping product designs (e.g., Cu 380, Cu 375) and competing in similar tender-driven and commercial markets.
- SMB Corporation of India: SMB is one of the world's largest manufacturers of copper IUDs, producing for global public-sector family planning tenders and commercial markets. Comparable as a high-volume, low-cost copper IUD producer that represents a primary pricing-pressure competitor to Mona Lisa in tender-driven geographies.
Direct peers
- Sebela Pharmaceuticals: Sebela is a specialty pharmaceutical/medical device company with a portfolio in women's health including IUD products. Directly comparable as a smaller, focused player in prescription contraceptive devices sold through gynecologists and pharmacies.
Regional players
- HLL Lifecare Limited: HLL Lifecare is an Indian public-sector contraceptive manufacturer with a broad product portfolio including copper IUDs. Comparable as a manufacturer of copper IUDs serving family planning markets, though primarily competing in South Asia and global UN agency procurement rather than in Mona Lisa's core European/Middle East footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mona Lisa social profiles
Digital presenceMona Lisa compliance and trust
Trust signalCompliance3 records
Mona Lisa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mona Lisa leadership team
Management profileNumber of profiles
Profiles1 record
Mona Lisa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mona Lisa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mona Lisa
What does Mona Lisa do?
Mona Lisa N.V. manufactures and sells copper intrauterine devices (IUDs) for hormone-free contraception. The company produces six different copper IUD models (Cu375, Cu375 SL, CuT 380A, CuT 380A QL, NT Cu380, NT Cu380 Mini) that provide 5 to 10 years of reversible contraception. Products are prescription medical devices manufactured in Europe and distributed globally through local national distribution partners in over 30 countries.
Is Mona Lisa a public or private company?
Mona Lisa is a private company. It is classified as corporate owned and is currently operating.
When was Mona Lisa founded?
Mona Lisa was founded in 1996. It employs 1 to 10 people.
Where is Mona Lisa based?
Mona Lisa is headquartered in Herk-de-stad, Belgium, in the Europe region.
How does Mona Lisa make money?
One revenue line is on record: copper IUD Hardware Sales.
Who are Mona Lisa's main competitors?
Broad incumbents on record are Organon & Co., Bayer AG (Women's Health / Mirena), Teva Pharmaceutical Industries and CooperSurgical (CooperCompanies). Emerging players are Pregna International and SMB Corporation of India. Sebela Pharmaceuticals is listed as a direct peer. HLL Lifecare Limited is listed as a regional player.
Does Mona Lisa have an API?
No public API is recorded for Mona Lisa.
What industry is Mona Lisa in?
Mona Lisa's product category is Intrauterine Contraceptive Devices. Its primary akta.pro industry code is CRABAIAK, Fertility & Ovulation Products (OTC). Its NAICS code is 339113 and its SIC code is 3842.