Mona Lisa

Name

Mona Lisa

Legal name

Mona Lisa N.V.

Website

https://monalisa.eu

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Mona Lisa N.V. is a Belgian medical device manufacturer that produces six copper intrauterine device (IUD) models for hormone-free contraception, selling exclusively through national distribution partners across 30+ countries.

Ownership category

akta.pro rank

Product category

Intrauterine Contraceptive Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Fertility & Ovulation Products (OTC) (CRABAIAK)

Keywords

• Copper IUD devices
• Intrauterine contraception
• Hormone-free contraceptives
• Gynecological medical devices
• Copper intrauterine systems

Headquarters

HQ city

Herk-de-stad

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Copper IUD Hardware Sales: Mona Lisa manufactures and sells copper intrauterine devices as prescription medical devices. The company produces six different copper IUD models sold globally through national distribution partners. Revenue is generated from product sales to distribution partners who then supply gynecologists and pharmacies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mona Lisa N.V. manufactures and sells copper intrauterine devices (IUDs) for hormone-free contraception. The company produces six different copper IUD models (Cu375, Cu375 SL, CuT 380A, CuT 380A QL, NT Cu380, NT Cu380 Mini) that provide 5 to 10 years of reversible contraception. Products are prescription medical devices manufactured in Europe and distributed globally through local national distribution partners in over 30 countries.

Product overview

Mona Lisa is a medical device manufacturer specializing in copper intrauterine devices (IUDs) for hormone-free contraception. The product portfolio consists of six distinct copper IUD models, all based on established forms in the market. The portfolio includes three product families: the Cu375 series (Cu375 and Cu375 SL) with 375 mm² copper surface lasting 5 years; the CuT 380A series (CuT 380A and CuT 380A QL) with 380 mm² copper surface lasting 10 years; and the NT Cu380 series (NT Cu380 and NT Cu380 Mini) with 380 mm² copper surface lasting 5 years. All products feature plastic bodies made of polyethylene with barium sulfate for radiological detection, wrapped with 99.99% pure copper wire, and tear-resistant polyamide nylon 6 removal threads. The company manufactures all products in Europe and sells globally through local distribution partners in 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Mona Lisa Cu375 Copper intrauterine device (IUD) with a 375 mm² copper surface providing 5 years of hormone-free contraception. Features stem length of 35.2 mm and is suitable for women with uterine length of 6-9 cm. Uses single-handed insertion technique with minimal expulsion rate.
• Mona Lisa Cu375 SL Short loop version of the Cu375 with stem length of 29.4 mm, designed for patients with a shorter uterus. Recommended uterine length is 5-8 cm. Copper surface of 375 mm² with 5-year lifespan, using single-handed insertion technique.
• Mona Lisa CuT 380A Classic T-shaped copper IUD with a 380 mm² copper surface offering up to 10 years of hormone-free contraception. Features lateral copper cuffs embedded in horizontal arms for smooth surface, and a longer insertion tube for easier positioning. Requires pre-loading before insertion.
• Mona Lisa CuT 380A QL T-shaped copper IUD with 380 mm² copper surface providing up to 10 years of hormone-free contraception. Features new inserter technology enabling effortless and fast loading of the IUD in seconds. Offers secure and good hold in the uterus with lateral copper cuffs in horizontal arms.
• Mona Lisa NT Cu380 Nova-T style copper IUD with 380 mm² copper surface offering 5 years of hormone-free contraception. Features easy handling, painless insertion and removal, and low rate of pelvic inflammatory disease (PID). Stem length of 31.9 mm. Horizontal arms pulled into insertion tube using thread.
• Mona Lisa NT Cu380 Mini Smaller version of the NT Cu380 designed for women with smaller uterus. Stem length of 30.0 mm with smaller width of side arms. Ideal for women with uterine length of 5-8 cm. Offers identical features to standard NT Cu380 including 380 mm² copper surface and 5-year lifespan of hormone-free contraception.

Quantifiable outcome

• IUDs are the most commonly used form of contraception worldwide after sterilization (United Nations Contraceptive Use by Method 2019)

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EurimGroupcoreOthersMona Lisa N.V. is a member of the EurimGroup. The group connection provides shared infrastructure and resources including career listings, privacy policy hosting (eurim-group.com), and whistleblower protection channel (eurimgroup.personiowhistleblowing.com). EurimGroup handles some corporate communications and legal frameworks.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Organon & Co. Organon is a global women's health company spun out of Merck that markets multiple contraceptive products including IUDs (e.g., NuvaRing and other devices via partners). Comparable as a broad incumbent focused on women's reproductive health, addressing similar OB/GYN prescribers and using similar hospital and pharmacy channels.
• Bayer AG (Women's Health / Mirena): Bayer is the global leader in hormonal IUDs (Mirena, Kyleena, Jaydess/Skyla) and historically developed copper IUDs as well. Comparable as a large incumbent in the prescription IUD category targeting the same women-of-childbearing-age segment, though its core offering is hormonal rather than copper-based.
• Teva Pharmaceutical Industries: Teva is a major generic pharmaceutical manufacturer with a women's health portfolio that includes copper IUDs marketed in multiple regions. Comparable as a large generic drug and device maker producing copper IUDs at scale, directly competing with Mona Lisa on cost-efficient, replication-based product designs.
• CooperSurgical (CooperCompanies): CooperSurgical is the largest US-based women's health medical device company and a leading global IUD player (ParaGard copper IUD portfolio). Directly comparable as a manufacturer of long-acting reversible contraceptive devices sold through OB/GYN channels, but with a much broader portfolio across fertility, genomics, and surgical products.

Emerging players

• Pregna International: Pregna is an India-based manufacturer of copper IUDs supplying global family planning programs and commercial channels. Comparable as a focused copper IUD manufacturer with overlapping product designs (e.g., Cu 380, Cu 375) and competing in similar tender-driven and commercial markets.
• SMB Corporation of India: SMB is one of the world's largest manufacturers of copper IUDs, producing for global public-sector family planning tenders and commercial markets. Comparable as a high-volume, low-cost copper IUD producer that represents a primary pricing-pressure competitor to Mona Lisa in tender-driven geographies.

Direct peers

• Sebela Pharmaceuticals: Sebela is a specialty pharmaceutical/medical device company with a portfolio in women's health including IUD products. Directly comparable as a smaller, focused player in prescription contraceptive devices sold through gynecologists and pharmacies.

Regional players

• HLL Lifecare Limited: HLL Lifecare is an Indian public-sector contraceptive manufacturer with a broad product portfolio including copper IUDs. Comparable as a manufacturer of copper IUDs serving family planning markets, though primarily competing in South Asia and global UN agency procurement rather than in Mona Lisa's core European/Middle East footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Eurimpharm
• LinkedInlinkedin.com/company/mona-lisa-n-v

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mona Lisa