Spereco

What Spereco does

Spereco Holland BV is a privately held, family-owned Dutch manufacturer of playground equipment (speeltoestellen) and street furniture (straatmeubilair), founded in 1974 and headquartered at Doemesweg 7, Weert, Netherlands. The company operates its own production facility in Weert, where it designs, engineers, and manufactures a broad catalog of climbing structures, swings, slides, sand and water play equipment, sports equipment, plus street furniture including bollards, benches, tables, waste bins, bicycle racks, planters, and impact-absorbing safety surfacing. Its product range is anchored by three core lines — standard Speeltoestellen, Natuurlijk Spelen (natural play using Robinia hardwood), and Straatmeubilair — together with a 'Custom Made' bespoke service delivering fully designed and installed themed installations for zoos, vacation parks, and recreation parks.

The company's go-to-market is direct enterprise project sales: pricing is quote-based and not publicly disclosed, and all customer contact is routed through phone, email, and a website contact form. Spereco serves five primary customer verticals — Dutch municipalities, housing corporations (woningcorporaties), recreation parks, zoos, and (to a lesser extent) schools — all within the Netherlands. Revenue is generated entirely through one-time project and equipment sales, with no recurring or subscription component. Differentiators cited include 50+ years of brand heritage, in-house custom manufacturing with shorter lead times than competitors, an inclusive-play ('spelen voor allen') product philosophy for children with disabilities, and an unusually comprehensive certification stack (DNV ISO 9001, ISO 14001, VCA, CO2 Prestatieladder Level 5, PEFC, NEN-EN 1176 compliance, SBB recognized training status).

Operational evidence is limited: no headcount, revenue, or funding data is disclosed; no management team is publicly listed; the company has no subsidiaries, no acquisitions, no M&A activity, and no investors. Its only external-facing commercial infrastructure consists of a corporate website, LinkedIn, and Facebook pages. Named reference customers include Gemeente Maastricht, Dierenpark Amersfoort, and Ouwehands Dierenpark, alongside an unspecified base of Dutch municipalities and housing corporations.

Name

Spereco

Legal name

Spereco Holland BV

Website

https://spereco.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Spereco Holland BV is a Dutch family-owned manufacturer (founded 1974) that designs, produces, and installs custom and standard playground equipment plus street furniture from its Weert facility, serving Dutch municipalities, housing corporations, recreation parks, and zoos through direct project-based sales.

Ownership category

akta.pro rank

Product category

Playground Equipment & Street Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Playground equipment
• Street furniture
• Custom play installations
• Natural play equipment
• Public space furniture

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Playground Equipment Sales: Sale of standard and custom playground equipment including climbing structures, swings, slides, sand and water play equipment, and sports equipment.
2. Custom Made Projects: Full-service custom playground design, production, and installation from concept to completion for themed installations at zoos, recreation parks, and municipal projects.
3. Street Furniture Sales: Sale of street furniture including benches, tables, trash cans, bollards, bicycle racks, and planters for public spaces.
4. Safety Surface Installation: Installation of fall-reducing surfaces including seamless floors, rubber tiles, and other impact-absorbing materials for playground safety.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spereco designs, manufactures, and installs playground equipment (speeltoestellen), street furniture (straatmeubilair), and bespoke custom-made play installations for public spaces in the Netherlands. Operating from its own production facility in Weert, the company delivers full-service projects — from concept and engineering to installation of safety surfaces — for municipalities, housing corporations, recreation parks, zoos, and schools.

Product overview

Spereco is a family-owned Dutch company with over 50 years of experience specializing in playground equipment (speeltoestellen) and street furniture (straatmeubilair). The company offers a complete portfolio consisting of three core product lines: (1) Speeltoestellen - a comprehensive range of playground equipment including playhouses, toddler structures, tower/platform combinations, sand and water play installations, movement equipment, slides, climbing structures, sports equipment for youth, and special themed installations; (2) Natuurlijk Spelen - natural play concepts that blend playground equipment with natural surroundings using materials like Robinia hardwood; (3) Straatmeubilair - street furniture including various bollard series (Liaison, Ultra, Plaisir, Esprit, Prestige, Verve), waste bin collections (Garant, Ultimo, Focus, Integral, Magazin, Aurora, Tresor, Expert, Primus, Nimbus, Depot), benches, tables, and bicycle racks. The company also provides Custom Made bespoke designs for zoos, vacation parks, and unique recreational environments, plus impact-absorbing safety surfaces (valdempende ondergronden). Spereco designs, produces, and installs all products through its own facilities in Weert, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Speeltoestellen (Playground Equipment) Complete range of playground equipment including playhouses, toddler equipment, tower and platform combinations, sand and water play structures, movement equipment, slides, climbing structures, and special themed play installations for children of all ages, targeted at Dutch municipalities, schools, recreation parks, and similar public-space operators.
• Straatmeubilair (Street Furniture) Comprehensive collection of urban street furniture including waste bins, bollards (fixed, removable, and fold-down), benches, tables, bicycle racks, information stands, and planters for public spaces, targeted at municipalities and developers of public outdoor environments in the Netherlands.
• Natuurlijk Spelen (Natural Play) Natural play installations integrating playground equipment with natural surroundings using Robinia hardwood and FSC-certified wood, enabling durable, weather-resistant equipment that blends into parks and green environments, targeted at municipalities and recreation operators seeking low-impact, nature-integrated play.
• Custom Made Playgrounds Bespoke custom-designed playground equipment and themed installations designed and built to customer specifications for vacation parks, zoos, municipalities, and unique recreational environments, delivering full-service from concept to installation.
• Valdempende Ondergronden (Impact-Absorbing Safety Surfaces) Safety surfacing solutions including seamless flooring (naadloze vloer) and rubber tiles (rubbertegels) that meet safety standards for playground fall zones, supplied alongside playground equipment for complete project delivery.
• Afzetpaal Verve Series (Verve Bollards) Fold-down bollard series available in fixed, removable, and fold-down variants (approximately 7 x 7 x 90 cm for the fold-down model), part of Spereco's broader street furniture portfolio for public-space demarcation.
• Afzetpaal Prestige Series (Prestige Bollards) Fixed bollard model within the Prestige series (102 x 102 x 90 cm), available in multiple mounting configurations for public-space demarcation by municipalities and property developers.
• Afvalbak Depot Series (Depot Waste Bins) Waste bin series including Depot-23 (30 x 30 x 45 cm) and Depot-33 (32 x 32 x 60 cm) models with contemporary design, part of Spereco's street furniture portfolio for public spaces.
• Afvalbak Nimbus-76 (Nimbus-76 Waste Bin) Waste bin measuring 55 x 30 x 90 cm (order number U03 079076 21 V), part of the Nimbus collection for public-space waste collection.
• Afvalbak Primus (Primus Waste Bin) Large-capacity waste bin measuring 52 x 48 x 104 cm (order number U03 069050 21 V), part of the Primus collection for high-volume public-space waste collection.

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DNVcoreOthersQuality and environmental management certifications including ISO 9001, ISO 14001, and VCA certification for occupational safety.
• PEFC NederlandcoreOthersForest certification ensuring sustainable sourcing of wood materials for playground equipment.
• Branchevereniging Spelen & BewegencoreOthersIndustry association for play and movement, representing the playground equipment sector in the Netherlands.
• Stichting KomocoreOthersQuality mark foundation for construction products in the Netherlands.
• NENcoreOthersDutch standards organization ensuring products meet relevant Dutch and European standards including NEN-EN 1176 for playground safety.
• SBB Erkend LeerbedrijfminorOthersRecognized training company providing apprenticeship and internship opportunities.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Spereco.nl
• LinkedInlinkedin.com/company/spereco-speeltoestellen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spereco