Coach8
Coach8 (教练吧) is a China-based, ICF-authorized coaching education platform offering Level 1 (ACC), Level 2 (PCC/ACTP), and CCE certification programs to individual learners, career changers, and enterprise HR/leadership buyers across 29 countries, with an embedded Coach.Top coaching marketplace.
- Company typePrivate
- Founded2015
- HeadquartersKunming, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Coach8 does
Coach8 International Coaching Academy (教练吧) is a China-based, founder-owned coaching education platform that has operated since November 2015. It is an ICF-authorized certification body delivering Level 1 (CPCT101, ACC pathway), Level 2 (CPCT301, PCC/ACTP pathway), and CCE continuing education programs, plus a portfolio of adjacent professional courses covering enterprise coaching, life coaching, NLP, and a motivation testing/analytics system. The technology stack centers on a blended online learning platform using a flipped-classroom model (recorded content, live sessions, practice modules, mentor-guided learning) combined with periodic offline workshops, and a proprietary Coach.Top (教练家) marketplace that matches certified coaches with paying clients and processes 8,000-10,000 transactions annually.
Coach8's business model is primarily subscription-based certification tuition, with a secondary transaction-fee stream from the Coach.Top marketplace. The company is sales-led and consultation-driven, with prospective students routed to advisors via phone, email, WeChat, and WhatsApp for personalized learning path assessment. GTM is direct-to-consumer through the bilingual coach8.com website, supplemented by content marketing (blog, SEO, ICF news updates) and offline workshops. Customer segments are horizontal, including HR and OD professionals, career changers, executives and middle managers, and individual learners across 29 countries/regions. The company reports 51-100 employees, faculty presence in Beijing, Shanghai, Melbourne, Taipei, and Singapore, and no external funding, M&A, or parent company relationships.
Coach8 firmographics
Firmographics- Name
- Coach8
- Legal name
- Coach8
- Website
- https://coach8.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coach8 (教练吧) is a China-based, ICF-authorized coaching education platform offering Level 1 (ACC), Level 2 (PCC/ACTP), and CCE certification programs to individual learners, career changers, and enterprise HR/leadership buyers across 29 countries, with an embedded Coach.Top coaching marketplace.
- Ownership category
- akta.pro rank
Coach8 industry classification
Industry- Product category
- Professional Coaching Education & Certification
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Career, Purpose & Executive Wellbeing Coaching (EDABANAI)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Behavior Change & Motivational Coaching (HSADAGAF)
Keywords
Where Coach8 is headquartered
LocationHeadquarters
- HQ city
- Kunming
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
Coach8 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Coach Certification Training Programs: Revenue generated from ICF-certified coaching training programs including CPCT101 (ACC pathway), CPCT301 (PCC pathway), and CCE continuing education courses. Programs combine online coursework with mentor coaching and workshop components.
- Coach.Top Platform Transactions: Commission-based revenue from coaching transactions facilitated through the Coach.Top marketplace platform, where certified coaches conduct coaching sessions with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CPCT101 Growth Coach Certification Program (ACC Level) |
| Subscription | Annual | CPCT301 Professional Coach Certification Program (PCC Level) |
| Subscription | Annual | CCE (Continuing Coach Education) Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Coach8 product offering
Product offeringCore offering
Coach8 is an ICF-authorized online coaching education platform that delivers internationally accredited coach certification programs (ACC, PCC, MCC pathways) through blended online and offline learning. The company operates CPCT101 and CPCT301 certification training, CCE continuing education, and specialized professional coaching courses for enterprise, life, and motivation analysis, supported by its proprietary Coach.Top marketplace where students practice coaching with real clients.
Product overview
Coach8 International Coaching Academy operates as a comprehensive coaching education platform offering ICF-recognized certification programs. The product portfolio includes CPCT101 (ACC certification), CPCT301 (PCC certification), and CCE continuing education programs as core certification offerings. These are complemented by professional coaching courses covering business coaching, life coaching, motivation assessment systems, and basic coaching fundamentals. Coach8 also provides an internal practice platform called Coach.Top for hands-on coaching experience. The platform uses a blended learning model combining online recorded/live sessions with offline workshops, supported by mentor coaching and supervision.
Differentiator
Problem solved
Functional benefit
Brands
- 教练家(Coach.Top): Coach8创建的教练交易平台，正在以每年8000-10000个教练交易订单蓬勃发展。边学习边实践，Coach8的教练们通过此平台进行教练服务交易。
Products and services
- CPCT101 Growth Coach Certification Program (ACC Level) ICF Level 1 certification program providing at least 60 hours of coach training combined with coaching practice, designed for individuals who want to add coaching skills to existing competencies and pursue the ACC (Associate Certified Coach) qualification.
- CPCT301 Professional Coach Certification Program (PCC Level) ICF Level 2 ACTP (Accredited Coach Training Program) providing at least 125 hours of systematic training. It is ICF's highest-level certification training program, enabling direct PCC (Professional Certified Coach) certification application.
- CCE (Continuing Coach Education) Program ICF-approved continuing coach education program whose training duration can be used to update or renew ACC, PCC, or MCC certifications for currently certified coaches.
- Business / Enterprise Coaching Course Professional coaching course covering enterprise coaching, team coaching, leadership coaching, transformation coaching, and coaching sales designed for business and organizational applications.
- Life Coaching Course Personal development coaching covering relationship coaching, career development coaching, emotional intelligence coaching, and coaching with NLP for life applications.
- Motivation Test System Motivation testing system with test interpretation, international motivation analyst certification course, and driving force coaching course for understanding individual motivations.
- Basic Coaching Course Foundational coaching course providing basic coaching skills and knowledge for beginners entering the coaching field.
- Coach.Top Trading Platform Proprietary coaching practice marketplace that facilitates coach-client matching and transactions, processing 8,000-10,000 coaching orders annually. Enables coaches to build experience profiles, receive client reviews, and conduct coaching services.
Quantifiable outcome
- 8000-10000 coaching transactions processed annually through Coach.Top platform
- +3 more outcomes
Companies that use Coach8
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Coach8 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coach8 partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Coach8 competitors and assessment
Company assessmentOthers
- Asia Pacific School of Coaching (APSO):
Broad incumbents
- BetterUp: Large-scale enterprise coaching and mental wellness platform combining AI with human coaches. Comparable to Coach8 in the corporate/executive coaching end-market but at vastly greater scale and with platform/AI differentiation.
- Center for Creative Leadership (CCL): Globally recognized leadership development institution offering executive coaching and coaching training programs. Comparable to Coach8 in leadership/executive coaching curriculum and corporate L&D buyer overlap.
Emerging players
- MindValley: Online personal development and coaching education platform operating globally with Asian learner base. Comparable to Coach8 in online learning methodology and life/personal development focus, though broader than ICF certification.
Direct peers
- New Ventures West: ICF-accredited ACTP provider focused on integral coaching and leadership development for executives. Comparable to Coach8 in targeting senior leaders and offering PCC pathways.
- iPEC Coaching: ICF-accredited coach training organization offering ACC/PCC/MCC pathways and the COR.E Dynamics performance coaching framework. Comparable to Coach8 in certification structure and corporate coaching focus.
- International Coach Academy (ICA): ICF-accredited coach training school offering ACTP and CCE programs with a global online delivery model. Directly comparable to Coach8's online-first, multi-country learner model.
- Coaches Training Institute (CTI): One of the largest ICF-accredited coach training schools globally, offering ACTP and CCE pathways. Directly comparable to Coach8 as a multi-level ICF certification provider serving career changers and corporate learners.
- Accomplishment Coaching: ICF-accredited coach training school offering ACTP and CCE programs to career changers globally. Comparable to Coach8 in product mix and mid-career learner focus.
- Coach U: Long-established ICF-accredited coach training school offering Level 1/2 programs and corporate coaching solutions. Directly comparable to Coach8 in product structure and target learner (career changers and managers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Coach8 social profiles
Digital presenceCoach8 compliance and trust
Trust signalCompliance4 records
Coach8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coach8 leadership team
Management profileNumber of profiles
Profiles6 records
Coach8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coach8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coach8
What does Coach8 do?
Coach8 is an ICF-authorized online coaching education platform that delivers internationally accredited coach certification programs (ACC, PCC, MCC pathways) through blended online and offline learning. The company operates CPCT101 and CPCT301 certification training, CCE continuing education, and specialized professional coaching courses for enterprise, life, and motivation analysis, supported by its proprietary Coach.Top marketplace where students practice coaching with real clients.
Is Coach8 a public or private company?
Coach8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coach8 founded?
Coach8 was founded in 2015. It employs 51 to 100 people.
Where is Coach8 based?
Coach8 is headquartered in Kunming, China, in the Asia region.
How does Coach8 make money?
Two revenue lines are on record. Coach Certification Training Programs are the primary driver. The others are coach.Top Platform Transactions.
Who are Coach8's main competitors?
Asia Pacific School of Coaching (APSO) is listed as an others. Broad incumbents are BetterUp and Center for Creative Leadership (CCL). MindValley is listed as an emerging player. Direct peers are New Ventures West, iPEC Coaching, International Coach Academy (ICA), Coaches Training Institute (CTI), Accomplishment Coaching and Coach U.
Does Coach8 have an API?
No public API is recorded for Coach8.
What industry is Coach8 in?
Coach8's product category is Professional Coaching Education & Certification. Its primary akta.pro industry code is EDABANAI, Career, Purpose & Executive Wellbeing Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 611430 and its SIC code is 8200.