Midwest Home

What Midwest Home does

Midwest Home (also operating under the Midwest Design masthead) is a regional home design and lifestyle magazine published by Greenspring Media, LLC, headquartered in Bloomington, Minnesota. The publication covers fine homes and gardens across the Twin Cities metropolitan area and the broader Minnesota market, with editorial categories spanning building and remodeling, architecture, interiors, entertaining, outdoor living, gardens and landscaping, and industry news. It serves two primary customer bases: individual homeowners and design enthusiasts seeking inspiration, and home design industry professionals, builders, and remodelers seeking targeted advertising reach and industry visibility.

The core product is the Midwest Design Magazine in both print and digital form, supported by an integrated ecosystem of digital editions hosted on Issuu, an Industry Directory, Buyers' and Resource Guides, Inspiration Galleries, and recurring editorial franchises such as Homebook profiles, Hall of Fame, Faces of Minnesota, and Women Who Lead. The Midwest Design Awards program operates as an annual industry event and recognition franchise. Distribution runs through print and digital subscriptions on simplecirc.com, single-issue sales, email newsletters, and the structured midwestdesignmag.com website, while the technology stack is a standard digital publishing platform with content management rather than any proprietary AI or platform infrastructure.

The business model is a multi-stream media revenue engine combining subscription recurring revenue (annual and monthly print and digital subscriptions), one-time single-issue sales, advertising revenue from display and sponsored content placements targeting home design professionals and affluent homeowners, and newsletter/email marketing monetization. The company is privately held with 1-10 employees, no disclosed funding, no disclosed revenue, and no named institutional ownership beyond the Greenspring Media, LLC legal entity.

Name

Midwest Home

Legal name

Greenspring Media, LLC

Website

https://midwesthome.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Home (also published as Midwest Design) is a regional home design magazine serving homeowners, designers, builders, and remodelers in Minnesota's Twin Cities and surrounding markets through print, digital editions, newsletters, awards, and an industry directory.

Ownership category

akta.pro rank

Product category

Home Design Publishing

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Magazine publishing
• Home design media
• Lifestyle publications
• Regional magazines
• Advertising media

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Annual and monthly magazine subscriptions for both print and digital editions delivered through simplecirc.com platform
2. Single Issue Sales: One-time purchase of individual magazine issues available through simplecirc.com
3. Advertising Revenue: Display advertising and sponsored content placements throughout the magazine and website targeting home design professionals and homeowners
4. Newsletter and Email Marketing: Email newsletter subscriptions and promotions through digital marketing channels

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Midwest Home (also published as Midwest Design) is a regional home design and lifestyle magazine serving the Twin Cities and broader Minnesota market. The publication produces print and digital editions covering fine homes, building, remodeling, architecture, interiors, outdoor living, and gardens, supplemented by an Industry Directory, email newsletters, and the annual Midwest Design Awards program. It sells subscriptions and single issues to consumers while monetizing its audience through display advertising and sponsored content targeted at home design professionals and brands.

Product overview

Midwest Design is a regional home design and lifestyle magazine offering a unified portfolio of print and digital publishing products targeting homeowners, designers, and builders in the Twin Cities and Minnesota. The core product is the Midwest Design Magazine, supported by digital edition sub-products, email newsletters, and subscription services. The publication also operates companion programs including the Midwest Design Awards, Hall of Fame, Faces of Minnesota, and Women Who Lead editorial features. Additional sub-products include the Industry Directory for professional connections, Resource Guides for product recommendations, and Inspiration Galleries for visual content. These products work together to serve the regional home design community through both editorial content and professional development programs.

Differentiator

Problem solved

Functional benefit

Brands

• Midwest Design Awards: Annual design awards program recognizing excellence in home design and construction in the Midwest region
• Homebook
• Hall of Fame
• Faces of Minnesota
• Women Who Lead

Products and services

• Midwest Design Magazine

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MidwestHomeMag
• Facebookfacebook.com/MidwestHome
• LinkedInlinkedin.com/company/midwest-home

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Home