Prico Group

What Prico Group does

Prico Group is a privately held Israeli financial services firm founded in 1979 by Joseph (Yossi) Freiman and headquartered in Bnei Brak. The company is wholly owned by Freiman Holdings and operates one of the oldest and largest non-bank trading rooms in Israel, active since 1989, providing foreign exchange, interest rate, and commodity execution as an agent for clients without operating a nostro account—an explicit conflict-of-interest mitigation. Its core offerings include trading room execution, financial risk management (exposure analysis, sensitivity analysis, fair value assessments under IFRS, US GAAP, and Gileadi Committee frameworks), investment consulting and portfolio management, family office advisory, private banking, and trade finance.

The firm is built on two proprietary technology systems: a Client Management System that provides planning, execution, monitoring, and dynamic reporting for the trading operation, and an Analysis & Reporting System developed over decades to process trading and economic data via statistical and analytical models. A proprietary risk methodology uses Log-Normal Distribution models to identify and monitor market, credit, and liquidity risks. In 2020 the group extended its technology stack globally with the Currency Gate virtual accounting platform and Cozmo Global mobile app, partnering with Max IT Finance to issue Visa Prepaid Cards for international currency exchange, payments, and fund transfers.

Prico generates revenue through professional service fees on advisory/consulting mandates and transaction fees/spreads on trading room execution. Pricing is quote-based with multi-year enterprise contracts tailored to client requirements. The go-to-market is relationship-driven direct sales targeting institutional clients, corporate treasuries, and private/HNW clients in Israel, supplemented by media presence, webinars, and ecosystem partnerships with the Manufacturers' Association of Israel, the Association of Chambers of Commerce, and Midroog (Moody's affiliate). The firm employs 11-50 people including senior dealers and analysts with academic credentials from Hebrew University, Ben Gurion University, and the Bank of Israel.

Name

Prico Group

Legal name

PRICO Online Ltd.

Website

https://prico.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Prico Group is a privately held Israeli financial services firm, founded 1979, operating one of Israel's oldest non-bank trading rooms since 1989. It provides foreign exchange execution, financial risk management, investment consulting, family office, and private banking services to institutional, corporate, and high-net-worth clients, now extending globally via its Currency Gate and Cozmo Global platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Bene Beraq

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Investment Consulting and Advisory: Providing investment consultation and portfolio management services to institutional and private clients, including exposure analysis, hedging strategies, and financial planning
2. Trading Room Services: Foreign exchange transactions, options, futures, and financial instrument execution as agent for clients without nostro account to avoid conflicts of interest
3. Risk Management Services: Financial risk management consulting including exposure analysis, sensitivity analysis, fair value assessments, and regulatory compliance reporting (IFRS, US GAAP, Gileadi Committee)
4. Financial Services - Virtual Accounting Platform: Currency Gate and Cozmo Global app providing currency exchange, payments, and fund transfers through virtual accounting platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prico Group operates a non-bank trading room (active since 1989) that executes foreign exchange, interest rate, and commodity transactions as an agent for clients without nostro accounts. The firm delivers financial risk management services (exposure analysis, fair value assessment, IFRS/US GAAP/Gileadi Committee compliance) and investment consulting covering hedge fund portfolios, family office advisory, private banking access abroad, and international business financing, supported by proprietary Client Management, Analysis & Reporting, and 24/7 internet trading systems. It also offers the Currency Gate virtual accounting platform with the Cozmo Global app (paired with a Visa prepaid card via Max IT Finance) for global currency exchange, payments, and fund transfers to individuals and businesses.

Product overview

Prico Group operates as a leading Israeli financial risk management and investment group established in 1979, offering a comprehensive suite of financial services centered around its core Trading Room (operating since 1989 as one of Israel's oldest non-bank trading rooms). The portfolio includes proprietary technology systems—Client Management System and Analysis & Reporting System—for planning, executing, and monitoring financial transactions. Currency Gate (via the Cozmo Global app) extends services globally. The group provides Financial Risk Management (exposure hedging, fair value assessments), Investment & Consulting Services, Family Office advisory, Private Banking, and Financing solutions. All services operate without nostro accounts to prevent conflicts of interest, with transparency and full compliance with Israeli securities regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Currency Gate: Virtual accounting platform enabling global financial transactions with features including currency exchange, fund transfers, and payment services through the Cozmo Global app
• Cozmo Global

Products and services

• Prico Trading Room Non-bank trading room operating since 1989 that provides foreign currency, interest rate, and commodity trading services without nostro activities, acting as agent for institutional, corporate, and private clients; considered one of the oldest and largest non-bank trading rooms in Israel with multi-billion dollar turnover.
• Financial Risk Management Comprehensive risk management services including exposure analysis for foreign exchange, inflation, interest rates and commodities; risk surveys, fair value assessments, sensitivity analyses per Gileadi Committee requirements, and consulting on IFRS and US GAAP standards for leading Israeli companies.
• Investment and Consulting Services Investment consulting and financial services including hedge fund portfolio creation, alternative products, medium-short term funds, and comprehensive solutions from exposure analysis through strategy execution and ongoing management for institutional, nonprofit, and large private clients.
• Family Office Personal capital advisory for asset-owning families including financial advisory, private banking services, asset family management, monthly investment reports, and deviation alerts.
• Private Banking - Global Banking Enables opening bank accounts abroad without leaving Israel, with special conditions at leading international banks and full transparency in selection, consulting and ongoing reporting.
• Financing and Business Accompaniment Provided via Prico International subsidiary, includes international business support, credit and smart financing for local and international transactions, from cash flow optimization through identifying optimal financing routes.
• Currency Gate Virtual accounting platform (Prico subsidiary) making the group's financial services available globally, enabling currency exchange, fund transfers, payments, and expenditure reviews for individuals and business users, paired with Visa Prepaid Card from Max IT Finance.
• Cozmo Global App Mobile application from Currency Gate enabling users to send and request funds, make payments, exchange currencies, and review expenditures; business users can set multi-functionality payment methods for automatic salary payments and foreign employee cashless payment management.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• Currency GatecoreTechnology or IntegrationCurrency Gate is a virtual accounting platform developed by Prico Group, enabling global financial services including currency exchange, payments, and fund transfers through innovative technology.
• Cozmo GlobalcoreTechnology or IntegrationCozmo Global app developed by Currency Gate (Prico Group subsidiary), providing virtual accounting services including fund transfers, currency exchange, and payment processing for individuals and businesses globally.
• Max IT FinancecoreTechnology or IntegrationIsraeli authorized Visa card issuer providing prepaid cards for the Cozmo Global platform, enabling cashless transactions for individuals and business users.
• Midroog (Moody's)strategicStrategic or Co-development PartnerCredit rating company in which Freiman Holdings (Prico's parent) holds a partnership stake alongside global Moody's rating agency.
• Manufacturers' Association of IsraelstrategicStrategic or Co-development PartnerCooperation providing advanced training for association members and professional assistance in currency risk management, interest rates and raw materials hedging.
• Association of Chambers of CommercestrategicStrategic or Co-development PartnerJoint activities including professional seminars, conferences, publishing of professional materials, and training on financial exposure management, Brexit implications, and economic-financial reviews.
• Aylon Mutual Fund GroupminorGTM or Marketing PartnerPrico provides investment consulting to mutual funds managed by the Aylon Group, specifically the Aylon Prico 4D Global Equities Fund.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• IBI Investment House: Israeli investment house providing portfolio management, advisory, and brokerage services. Comparable to Prico's investment consulting, portfolio management, and family office offerings within the Israeli market.
• eToro: Israel-founded multi-asset trading and investing platform with global reach. Shares Israeli origin and FX/trading exposure with Prico, but serves retail self-directed investors rather than institutional risk management clients.
• Plus500: Israel-headquartered online CFD and FX trading platform listed on the London Stock Exchange. Compares to Prico as a fellow Israeli-headquartered trading services provider, though Plus500 operates a self-directed retail model rather than institutional advisory.

Direct peers

• OFX: Global currency exchange and international payments provider serving SMEs and individuals with multi-currency accounts and FX risk hedging. Closely comparable to Prico's Currency Gate / Cozmo Global cross-border payments offering.
• Chatham Financial: Independent advisory and technology firm specializing in financial risk management (FX, interest rate, commodity hedging) for corporate clients. Closest functional peer to Prico's risk management and hedging services, though operating at much larger scale globally.

Broad incumbents

• Western Union Business Solutions: FX risk management and international payments arm of Western Union serving corporate treasury teams. Comparable to Prico's risk management and Currency Gate offering for SMEs managing FX exposure.
• Saxo Bank: Global investment bank specializing in multi-asset trading and investment advisory through digital platforms. Comparable to Prico's trading room + investment consulting model, though at much larger scale and primarily self-directed.
• Bank Leumi: One of Israel's largest banks with an in-house dealing room providing FX, hedging, and investment services. A natural incumbent competitor to Prico's institutional and corporate clients in Israel.
• Wise (TransferWise): Global multi-currency account and cross-border payments platform. Direct competitor to Cozmo Global / Currency Gate for SME and consumer FX/payments, operating at vastly larger scale.
• Interactive Brokers: Global electronic broker providing FX, futures, options execution and portfolio margining across 150+ markets. Comparable to Prico's trading room services in product coverage, though far broader in scale and self-directed rather than relationship-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqKpkG2EOu-hIhFDjgUKe5A
• Facebookfacebook.com/PRICOGroup
• LinkedInlinkedin.com/company/---prico-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prico Group