Craftmark Cable Markers

What Craftmark Cable Markers does

Craftmark Cable Markers, operating commercially as Craftmark Pipe Markers, is a Fort Worth, Texas-based industrial manufacturer of pipe and equipment identification products founded in 1959. The company operates with a 1-10 employee footprint and runs an in-house Research, Product Development & Testing Center that validates products to ASTM standards (UV, abrasion, condensation, salt water, chemical, environmental temperature). Its catalog is organized around three proprietary core technologies: SpecMark snap-on precoiled plastic markers requiring no adhesive; DuraMark self-stick vinyl markers with aggressive acrylic adhesive; and RollMark continuous roll-form markers for 360-degree visibility. From these platforms it has extended specialized variants for ammonia refrigeration (IIAR Bulletin #114), medical gas (CGA/NFPA 99C), fire protection (NFPA and National Board of Fire Underwriters), HVAC and plenum-rated ductwork, electrical conduit (ASME A13.1-2020), marine and offshore (ISO 14726), and telecommunications / fiber optic cable marking. Supporting products include engraved valve tags in brass, aluminum, stainless steel, plastic, and phenolic; custom nameplates and signs; arrow and banding tape; stencils and spray paint; and valve tag accessories.

Name

Craftmark Cable Markers

Legal name

Craftmark Pipe Markers

Website

https://craftmarkid.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Craftmark Cable Markers, operating as Craftmark Pipe Markers, is a Fort Worth, Texas manufacturer founded in 1959 that produces pipe markers, valve tags, duct markers, and identification signage for mechanical contractors, ammonia refrigeration, medical gas, fire protection, marine, and telecommunications facilities under SpecMark, DuraMark, and RollMark proprietary product lines.

Ownership category

akta.pro rank

Product category

Industrial Identification Products

NAICS

Sign Manufacturing (339950), Printing and Related Support Activities (323)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industry

Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)

Keywords

• Pipe marking systems
• Industrial identification products
• Valve tags signage
• Ammonia refrigeration markers
• Medical gas markers

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pipe Markers & Identification Products: One-time product sales of pipe markers, valve tags, equipment tags, duct markers, arrow tape, and related identification products. Both stock and custom products available. Revenue generated through e-commerce transactions and business quotes for large orders.
2. Custom Product Manufacturing: Custom-engraved products including valve tags, nameplates, signs, and pipe markers with custom legends, colors, and sizes. No minimum order for custom products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Craftmark Cable Markers (DBA Craftmark Pipe Markers) manufactures and sells industrial pipe markers, valve tags, duct markers, equipment signs, nameplates, arrow tape, and custom-engraved identification products in-house at its Fort Worth, Texas facility. The portfolio centers on three proprietary technologies—SpecMark™ snap-on markers, DuraMark™ self-stick vinyl markers, and RollMark™ roll-form markers—extended into specialized lines for ammonia refrigeration, medical gas, fire protection, HVAC, electrical conduit, marine/offshore, and fiber optic cable applications. Products are sold primarily through the craftmarkid.com e-commerce storefront and direct business inquiries, with compliance to ASME, IIAR, CGA, NFPA, and ISO standards.

Product overview

Craftmark Cable Markers (operating as Craftmark Pipe Markers) is a manufacturer of industrial identification products established in 1959, offering a comprehensive portfolio of pipe markers, valve tags, signs, and accessories. The product portfolio centers on three core pipe marker technologies: SpecMark™ snap-on markers (pre-coiled plastic requiring no adhesive), DuraMark™ self-stick vinyl markers (pressure-sensitive adhesive), and RollMark™ roll-form continuous markers. Specialized product lines extend these technologies for specific applications including ammonia refrigeration (ColdMark™ and IIAR-compliant SpecMark™ ammonia), medical gas systems (CGA/NFPA compliant), fire protection (NFPA/ASME compliant signage and markers), HVAC/duct systems (including plenum-rated options), electrical conduit marking, marine/offshore (ISO 14726 compliant), and fiber optic cables. Supporting products include valve tags (engraved in brass, aluminum, stainless steel, plastic, and phenolic), custom nameplates and signs, arrow/banding tape, oil board stencils, pipe marking accessories (chains, hooks, frames), and reference charts. The company manufactures its products in-house and tests to ASTM standards, claiming compliance with international standards including ASME/ANSI, GHS/CLP, ISO 14726, IIAR, NFPA, CGA, and various international standards (European, Australian, British).

Differentiator

Problem solved

Functional benefit

Brands

• SpecMark: Precoiled and pretensioned plastic snap-on pipe markers
• DuraMark
• RollMark
• ColdMark
• WrapMark
• DetectaMark
• LineMark
• CraftFlex
• DuraMetal
• DuraMax

Products and services

• SpecMark Snap-On Pipe Marker Pre-coiled and pretensioned plastic snap-on pipe markers conforming to ASME (ANSI) A13.1 standards. Designed for installation without adhesives on wet, oily, rusty pipes without surface preparation. Available in sizes for pipe diameters from 3/8" to 40"+ with 360° visibility on styles AA through F.
• DuraMark Self-Stick Pipe Marker Economical pressure-sensitive self-stick pipe markers with bold gothic characters on ASME-conforming colors. Made of durable vinyl with aggressive acrylic adhesive backing for indoor/outdoor use. Available in five standard sizes for pipe diameters from 0.75" to 10"+ with over 385 standard legends.
• RollMark IV Self-Stick Roll-Form Pipe Marker Continuous-roll pipe marker system with repeating legends for 360° visibility. Manufactured with durable vinyl and aggressive acrylic adhesive, supplied in 30-foot continuous rolls. Available in four standard size roll widths for pipe diameters from 0.75" to 6"+.
• RollMark V Self-Stick Roll-Form Pipe Marker Compact roll-form pipe marker with 50 legends and 50 detachable arrows per roll. Features durable vinyl construction for pipe diameters from 1" to 6"+ in three standard size roll widths.
• ColdMark Ammonia Self-Stick Marker Self-stick pipe markers for ammonia refrigeration piping per IIAR Bulletin #114. Features 4 mil vinyl with ultra-aggressive adhesive formulated for application at temperatures down to 32°F (0°C). Available in five sizes from 0.75" to over 10" pipe diameter.
• SpecMark Ammonia Snap-On Marker Pre-coiled snap-on markers for IIAR ammonia refrigeration systems conforming to IIAR Bulletin #114. Features 360° visibility on styles AA-F and quick installation on new and existing facilities. Sizes AA through H for pipe diameters from 0.375" to 40".
• ColdMark Self-Stick Component Ammonia Markers Equipment markers for ammonia refrigeration systems, designed for application on clean, dry, oil-free surfaces down to 32°F (0°C). Features 4 mil vinyl with ultra-low temperature rubber-based adhesive and UV-durable inks. Measures 3.5" x 32" with equipment pressure designation included.
• DuraMark Medical Gas Self-Stick Marker Permanent medical gas piping markers meeting CGA Bulletin #114 C-9 and NFPA 99C standards. Features 4 mil ultra-durable vinyl with aggressive acrylic adhesive and UV inks. Available in three sizes for pipe diameters from 3/8" to 3" with flow direction arrows.
• RollMark 3 Self-Stick Roll-Form Medical Gas Marker Roll-form medical gas markers with 60 identical 3" x 3" labels per roll. Designed for piping up to 0.75" diameter. Features durable 4 mil vinyl with aggressive acrylic adhesive for permanent application per CGA and NFPA standards.
• SpecMark Fire Protection Snap-On Pipe Marker Snap-on fire protection pipe markers conforming to ASME (ANSI) A13.1 standards. Pre-coiled and pretensioned for installation without adhesives. Available in sizes AA through H* for pipe diameters from 0.375" to 40"+; sizes F*, G*, H* use nylon ties.
• DuraMark Fire Protection Self-Stick Marker Self-stick fire protection markers with bold gothic characters on bright ASME-conforming colors. Durable vinyl with aggressive acrylic adhesive. Available in five sizes for pipe diameters from 0.75" to 10"+.
• Fire Protection Directional Arrow Tape Direction flow arrow tape for pipe marker installations meeting ASME (ANSI) A13.1-2020 standards. Available in widths from 0.5" to 6" on full 30-foot rolls with over 14 standard color combinations.
• Fire Sprinkler System Signs Durable fire sprinkler signage meeting National Board of Fire Underwriters Standard #13. Available in 0.040" aluminum or self-stick vinyl in sizes 7.75" x 9" and 7" x 10" with pre-punched holes for attachment.
• DuraMark DM Duct/HVAC Markers Self-stick vinyl duct markers for HVAC systems with peel-off liners for easy application. Indoor and outdoor grade options available with custom legends and colors in sizes 2.25" x 16" and 4" x 28".
• Plenum Rated Duct Marker Aluminum foil duct markers for plenum-rated applications. Independently tested to meet or exceed ASTM E-84-03 and NFPA 101 Class A materials requirements. Features 2 mil aluminum with high-tack acrylic adhesive in standard size 2.25" x 13.5".
• DuraMark CV Self-Stick Conduit & Voltage Marker Electrical conduit and voltage markers conforming 100% to ASME (ANSI) 2020 Standard for Identification of Piping Systems. Features durable materials with UV screen inks and no pipe surface preparation required. Available in snap-on, self-stick, and roll-form configurations.
• Marine & Offshore Pipe Identification Products Pipe identification products conforming to ISO 14726 standards for marine and offshore applications. Includes main color banding tape, flow direction tape, additional description tapes, and color band with arrow/legend combinations.
• Fiber Optic Cable Markers Cable markers for telecommunications and fiber optic applications. Product line updates in progress with catalog available upon request.
• DetectaMark Detectable Underground Tape Detectable underground marking tape for buried pipe and utility identification. Includes metallic tracer wire for detection.
• Custom Engraved Valve Tags Custom engraved valve tags available in brass, stainless steel, aluminum, powder-coated anodized aluminum, and CraftFlex plastic. Custom colors and legends available with no minimum order.
• Plastic Engraved Nameplates & Signs Custom engraved plastic signs available in multiple sizes (1" x 3" to 4" x 6") and colors for industrial equipment identification.
• Engraved Aluminum Nameplates & Signs Durable aluminum engraved nameplates and signs for industrial equipment identification. Available in multiple standard sizes.
• Brass & Stainless Steel Engraved Nameplates & Signs Premium metal engraved identification signs in brass and stainless steel for harsh environments.
• Engraved Phenolic Nameplates & Signs Phenolic material engraved signs for industrial equipment identification in demanding environments.
• Directional Flow Arrow Tape Direction flow arrow tape in stock and custom options meeting ANSI/ASME A13.1-2000 specifications. Full palette of color combinations and widths with banding tapes for self-stick installations.
• Glow In The Dark Pipe Tape Photoluminescent pipe marking tape for low-light visibility providing safety identification without external power source.
• Oilboard Stencil Sturdy oil board stencils for on-the-spot pipe markings. Reusable design in standard and custom options including arrow stencils.
• Stencil Spray Paint Low-flammability spray paint for use with oil-board or plastic stencils. Available in eight standard colors in 16 fluid ounce cans; dries in 10 minutes. Service temperature range -40°F to 300°F.
• Beaded Chain Attachment chains for valve tags and labels available in brass (#6, 4.5" length), nickel (#6), and type 304 stainless steel. Sold in boxes of 100. Compliant with Directive 2011/65/EU and 2015/863.
• Jack Chain Adjustable-length jack chains for hanging tags in brass (#16, 50 feet per box), stainless steel, and zinc with easy open/close links.
• Anodized Aluminum Valve Chart Frame Wall-mountable valve tag identification chart frame (9" x 12") holding preprinted 8.5" x 11" charts accommodating 45 valve tag entries. Solid anodized aluminum construction with plastic lens.

Quantifiable outcome

• 5-8 years average outdoor durability for most products
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Markal (LA-CO Industries): Markal manufactures industrial marking products including paint markers, stencil ink, and pipe-identification products, offering adjacent and partially overlapping identification solutions for industrial contractors and maintenance buyers.

Direct peers

• EMEDCO: EMEDCO sells safety signs, pipe markers, valve tags, and custom identification products through a direct e-commerce channel, directly competing with Craftmark for facility and contractor identification buyers.
• Labelmaster: Labelmaster supplies regulatory and hazmat labels, placards, and pipe/valve identification products for industrial and hazardous-materials compliance, overlapping with Craftmark's regulated identification offerings.
• Industrial Photographics: Industrial Photographics is a dedicated pipe-marker specialist selling pipe markers, valve tags, and ASME A13.1-compliant identification products, a tight direct competitor to Craftmark's core offering.
• Clarion Safety Systems: Clarion produces visual safety products including pipe markers, valve tags, equipment labels, and ANSI/OSHA-compliant facility signage, overlapping with Craftmark's identification-product portfolio for industrial and facility safety buyers.
• SafetySign.com (Brady): SafetySign.com is a leading e-commerce-focused safety signage and identification retailer, competing with Craftmark's D2C website model for facility, safety, and pipe-identification buyers.
• Seton (a Brady company): Seton is a major direct-to-customer catalog and e-commerce seller of safety signs, pipe markers, valve tags, and labels, directly competing with Craftmark's e-commerce motion in the same buyer demographics.
• Accuform Signs (MSU/Durst): Accuform Signs manufactures facility safety signs, pipe markers, valve tags, and equipment identification products, competing directly with Craftmark across industrial, construction, and HVAC applications with similar product categories and distribution.

Broad incumbents

• Brady Corporation: Brady is the dominant global industrial identification and safety-solutions company, offering pipe markers, valve tags, lockout/tagout, and signs across virtually all the same verticals as Craftmark (mechanical, medical gas, fire protection, electrical), making it the principal broad incumbent in this space.
• DuraLabel (Brady): DuraLabel supplies on-demand industrial label and sign printers and supplies, providing an in-house printing alternative to Craftmark's pre-printed markers and serving overlapping facility-identification buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftmark Cable Markers