Bilka Lifestyle

What Bilka Lifestyle does

Bilka Lifestyle OOD (Билка Лайфстайл ООД) is a privately held Bulgarian natural cosmetics and oral care manufacturer, founded in 1992 (originally as Mildex Ltd., rebranded to the current name in 2012) and headquartered in Sofia with an owned GMP-certified production facility in Ihtiman, 45 km from Sofia. The company produces more than 70 proprietary products organized across three main product lines and more than ten prophylactic toothpastes, spanning oral care (Bilka Dent EXPERT, Bilka HOMEOPATHY, BilkaDent Gingival Care), hair care (Bilka HAIRCARE), anti-aging skincare built around the Bulgarian Mavrud grape (Bilka Mavrud Collagen Plus), and intimate hygiene (Bilka Collection Intimo Care). All products are positioned on a combination of Bulgarian natural ingredients — including organic rose water, lavender water, essential oils, and the Mavrud grape — and proprietary or patented formulations, notably a patented combined herbal extract for toothpaste with proven antibacterial action and a patented biologically active formula for the BilkaDent Gingival Care series. The company does not test on animals, conducts clinical tests on voluntary probands under medical supervision, and holds ISO 9001:2015, GMP (BDS EN ISO 22716:2008), and European Regulation 1223/2009 certifications enabling unrestricted sale in Bulgaria and the EU.

The company's technology stack is anchored in formulation chemistry and certified manufacturing rather than digital platforms. Its two disclosed patents protect specific herbal extraction methods and biologically active formulas; the Bilka HOMEOPATHY line was co-developed with the Association of Homeopathic Doctors in Bulgaria and represents the first Bulgarian toothpaste compatible with homeopathic treatment. Production runs entirely from the single Ihtiman factory, with products sold under multiple sub-brands rather than a single monolithic brand.

Bilka Lifestyle operates a B2C product-sales model with no disclosed pricing, subscription, or service revenue. In Bulgaria, products reach consumers through dm drogerie markt, Lilly Drogerie, Fantastico supermarkets, pharmacy chains, and the company's own e-commerce storefronts (shop.bilkalifestyle.com and the BioApteka online store), with AXXON BULGARIA AD serving as official domestic distributor. Internationally, products are sold in 18+ countries across Europe (Russia, Lithuania, Hungary, Poland, England, Spain, Czech Republic, Cyprus, Slovenia, and others), Central America (Costa Rica), and Asia (Hong Kong, Iran, Iraq, Kuwait) through regional wholesalers such as VILLA BAKLAN in Russia and other international distributors. Pricing is not publicly disclosed; revenue figures, headcount, and unit volumes are not available in the source material.

Name

Bilka Lifestyle

Legal name

Билка Лайфстайл ООД

Website

https://bilkalifestyle.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Bilka Lifestyle is a Bulgarian natural cosmetics manufacturer producing herbal-based oral care, hair care, anti-aging, and intimate hygiene products at its own GMP-certified factory, selling through retail chains, pharmacies, and e-commerce across Bulgaria and 18+ countries.

Ownership category

akta.pro rank

Product category

Natural Cosmetics & Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Natural cosmetics manufacturing
• Herbal oral care products
• Anti-aging skincare products
• Homeopathic dental products
• Bulgarian cosmetic brand

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels8 records

Marketing channels3 records

Core offering

Bilka Lifestyle manufactures natural herbal-based cosmetics and personal care products — including oral care toothpastes and mouthwashes, hair care, anti-aging skincare featuring the Bulgarian Mavrud grape, intimate hygiene products, and homeopathy-compatible lines — at its own GMP-certified factory in Ihtiman, Bulgaria. The company sells through its own online store, pharmacy and drugstore chains (dm, Lilly Drogerie), supermarkets (Fantastico), its official Bulgarian distributor AXXON BULGARIA AD, and international distributors across 18+ countries in Europe, Central America, and Asia.

Product overview

Bilka Lifestyle is a Bulgarian cosmetics manufacturer offering multiple product sub-brands: oral care products (Bilka Dent EXPERT, Bilka HOMEOPATHY, BilkaDent Gingival Care), hair care (Bilka HAIRCARE), anti-aging skincare (Bilka Mavrud Collagen Plus with Bulgarian Mavrud grape), and intimate hygiene (Bilka Collection Intimo Care). The company operates its own manufacturing factory in Ihtiman and sells through both physical retail channels (dm, pharmacies) and online stores. With over 70 proprietary products across 3 main product lines, the portfolio emphasizes natural Bulgarian ingredients including rose water, lavender water, and essential oils.

Differentiator

Problem solved

Functional benefit

Brands

• Bilka HAIRcare: Hair care product line
• Bilka Dent Expert
• Bilka Homeopathy
• Bilka Mavrud Collagen Plus
• Bilka Collection
• BioApteka

Products and services

• Bilka HAIRCARE Herbal hair care product line for hair and scalp health, including anti-hair-loss herbal tonic, sold under the Bilka brand.
• Bilka Dent EXPERT Oral hygiene product line including toothpaste and mouthwash for comprehensive dental care, formulated for prophylactic and expert oral care use.
• Bilka HOMEOPATHY Toothpaste and oral care products formulated to be compatible with homeopathic treatment, developed in collaboration with the Association of Homeopathic Doctors in Bulgaria; includes Bilka Homeopathy 6+ children's toothpaste with raspberry flavor (GRAZIA Mother & Kids Awards winner) and a children's homeopathic mouthwash free of mint, fluoride, and sugar.
• Bilka Mavrud Collagen Plus Anti-aging cosmetic line featuring the unique Bulgarian Mavrud grape variety combined with collagen.
• BilkaDent Gingival Care Innovative oral hygiene series for comprehensive care and effective prevention of periodontal and overall oral health, based on a patented biologically active formula combining herbal extracts.
• Bilka Collection Intimo Care Intimate hygiene product line including the award-winning Intimate Foam Wash COTTON with cotton and aloe vera for women's intimate care.
• Bilka Organic Rose and Lavender Cosmetics Cosmetic lines formulated with highest-class Bulgarian organic rose water, lavender water, natural rose oil, and organic lavender oil.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Uchilishte BEBOminorGTM or Marketing Partner · 26 April 2025Participation as official partner in 'Family Health Day' event organized by Uchilishte BEBO in partnership with the Association of Homeopathic Doctors in Bulgaria. Bilka presented its Bilka Homeopathy product line specifically designed to be compatible with homeopathic treatment.
• Women Health Forum (Mомичетата от града)minorGTM or Marketing Partner · 1 January 2025Official participation in the first Women's Health Forum in Bulgaria. Bilka supported the forum focused on prevention, diagnostics, and treatment of various women's health conditions with appropriate gifts for forum visitors.
• National Academy of Arts (NHA) - BulgariaminorStrategic or Co-development Partner · 1 January 2024Collaboration on mural art project 'The Magic Garden of Bilka' - a competition between NHA fresco students to design murals for the company's factory facade in Ihtiman. The project reflects the brand's philosophy combining tradition and innovation, nature and science.
• SU 'Hristo Botev' - IhtimancoreStrategic or Co-development Partner · 1 January 2017Long-term partnership with local secondary school to create a class specializing in 'Technology of Pharmaceutical and Perfumery-Cosmetic Products'. Students receive practical training with 10-day production practice at the Bilka factory annually. Approximately 25 graduates per year with professions ensuring employment opportunities.
• Association of Homeopathic Doctors in BulgariacoreStrategic or Co-development PartnerLong-standing collaboration since the creation of the Bilka Homeopathy product line. Joint development of the first Bulgarian toothpaste compatible with homeopathic treatment. Ongoing cooperation in product development and education about natural health solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZkVmwtnhaYMSgd5-GpP15A
• Facebookfacebook.com/BilkaCollection
• Instagraminstagram.com/bilka_lifestyle
• Xx.com/BilkaCosmetics
• LinkedInlinkedin.com/company/bilka-lifestyle-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilka Lifestyle