Ultrasound Care

What Ultrasound Care does

Ultrasound Care is a specialist women's diagnostic imaging and genetics practice headquartered in Bondi, Australia, operating eight clinic locations across the Sydney metropolitan area (Alexandria, Bondi Junction, Greenwich, Macquarie Street, Mona Vale, Newtown, Randwick, and Wahroonga), with two sites co-branded as "SAN Ultrasound for Women" inside the Sydney Adventist Hospital network. Founded in 2015 and employing 101–250 staff, the practice delivers obstetric and gynaecological ultrasound, genetic counselling, prenatal testing, and fertility diagnostic services to women across the pre-conception-to-menopause continuum, staffed by an all-female clinical team that includes at least seven named specialist obstetrician-gynaecologists with subspecialty training in ultrasound and prenatal diagnosis, supported by genetic counsellors, sonographers, and a Practice Manager (Jo Mahendran).

Its service offering rests on conventional medical ultrasound hardware (including 3D/4D imaging, transvaginal probes, and colour Doppler) used for procedures such as dating scans, morphology scans, fetal growth scans, chorionic villus sampling, amniocentesis, HyCoSy tubal patency testing, and interventional gynaecology. Patient-facing digital layers include a patient portal, menstrual cycle tracker, scan/pregnancy calculator, and the Tricify system for delivering short ultrasound video clips to patient mobile devices; the practice also operates a dedicated referrer portal for GPs and specialists to request urgent appointments, submit feedback, and access patient images and reports.

The business operates as a private professional services practice on a pay-as-you-go fee-for-service model, with partial Medicare rebates and variable out-of-pocket costs by service type. Patient acquisition is split between direct bookings (phone and online appointment requests across all 8 sites) and a bottom-of-funnel referral channel from GPs, obstetricians, and other specialists, supported by content marketing, educational articles, and an organic social presence on Facebook, Instagram, YouTube, and TikTok. Ownership appears to be independent and physician-led, with no parent company, venture capital backing, institutional investors, or M&A activity documented in available sources.

Name

Ultrasound Care

Legal name

Ultrasound Care

Website

https://ultrasoundcare.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Ultrasound Care is an independent Sydney-based specialist practice that operates 8 clinics delivering obstetric and gynaecological ultrasound, prenatal testing, genetic counselling, and fertility diagnostics to women, staffed by a team of subspecialist obstetrician-gynaecologists, genetic counsellors, and sonographers.

Ownership category

akta.pro rank

Product category

Women's Diagnostic Imaging Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL)

Keywords

• Obstetric ultrasound services
• Gynaecological diagnostic imaging
• Prenatal genetic screening
• Fertility diagnostic imaging
• Women's health diagnostics

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Consultation and Diagnostic Imaging Services: Private specialist medical practice providing ultrasound imaging and genetic counselling services. Revenue generated through patient fees with Medicare rebates available for eligible services. Patients may also have private health insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ultrasound Care is a specialist private medical practice providing obstetric and gynaecological ultrasound imaging, genetic counselling and carrier screening, and fertility diagnostic services. The practice is staffed by specialist obstetricians, gynaecologists, genetic counsellors, and sonographers, operating across eight locations in Sydney, Australia, serving women from pre-conception through pregnancy and across the female reproductive lifespan.

Product overview

Ultrasound Care is a specialized medical practice providing world-leading diagnostic imaging and genetic services for women of all ages. The company operates as a single unified healthcare practice with eight locations across Sydney, offering a comprehensive portfolio of obstetric and gynaecological ultrasound services, genetic counselling and testing, and fertility services. The core offering includes Pre-Natal Testing (genetic carrier screening, NIPT/NIPS, CVS, amniocentesis), Pregnancy Ultrasounds (dating, structural, morphology, growth scans, 3D/4D imaging), Gynaecology Services (pelvic ultrasound, endometriosis scanning, PCOS/ovarian cancer screening), Genetic Services (counselling and carrier screening), Fertility Services (HyCoSy, follicle tracking, tubal patency testing), and Available Procedures. Supporting patient tools include the Patient Portal, Menstrual Cycle Tracker, and Scan & Pregnancy Calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Natal Testing Comprehensive pre-natal diagnostic and screening tests for expectant parents, including genetic carrier screening, NIPT/NIPS, nuchal translucency screening, pre-eclampsia screening, chorionic villus sampling (CVS), and amniocentesis to assess fetal health risks.
• Pregnancy Ultrasounds
• Gynaecology Services
• Genetic Services
• Fertility Services
• Available Procedures

Quantifiable outcome

• Ultrasound more than 99% accurate at determining foetal sex after 12 weeks pregnant
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• WAGEC (Women's and Girls' Emergency Centre)minorGTM or Marketing Partner · 1 May 2022Community partnership supporting WAGEC's services for women and children impacted by homelessness and domestic violence. Ultrasound Care team participated in 'Walk for WAGEC' in Centennial Park on May 1, 2022, raising over $3000.
• Sydney Adventist Hospital (SAN)coreStrategic or Co-development PartnerSAN Ultrasound for Women locations at Mona Vale and Wahroonga, operating within the Sydney Adventist Hospital campus. This partnership provides integrated healthcare services with hospital facilities for comprehensive patient care.
• RPA Medical CentrecoreStrategic or Co-development PartnerNewtown location operates within RPA Medical Centre at Carillon Avenue, providing integrated healthcare facility access for patients.
• UNSW Health Translation HubminorStrategic or Co-development PartnerRandwick practice moving to UNSW Health Translation Hub at 55 Botany Street, facilitating collaboration with university health research and education.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capital Radiology: Large Australian diagnostic imaging group offering obstetric ultrasound, gynaecologic imaging and a wide modality portfolio. Same patient base and referral-driven GTM, but competes across the full imaging spectrum rather than specialising in women's health.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with hundreds of sites nationwide. Overlaps directly with Ultrasound Care's obstetric and gynaecologic ultrasound offering but operates at vastly greater scale across all imaging modalities and geographies.
• Qscan Radiology: East-coast focused diagnostic imaging chain offering obstetric, gynaecologic and general imaging. Comparable patient demographic and modality overlap; differentiated by larger footprint and broader service mix.
• Healius (Lumus Imaging): Healius operates the Lumus Imaging and Qscan radiology brands across Australia, providing obstetric and women's imaging alongside broader diagnostic services. Directly comparable modality set and referral-based GP model, but at national scale.

Direct peers

• Genea: Australian fertility and genetics specialist offering fertility diagnostics, genetic screening and IVF services. Overlaps with Ultrasound Care's genetic counselling and carrier screening service line for women planning pregnancy.
• Virtus Health: Major Australian IVF and fertility services provider with fertility ultrasound and gynaecology offerings. Comparable fertility imaging services and target patients; differentiated by being IVF-cycle centric rather than pure diagnostics.
• Specialist Imaging Partners: Australian operator of specialist diagnostic imaging clinics with a focus on women's, obstetric and gynaecologic imaging. Closest pure-play peer in terms of service mix, target patient and specialist-physician-led model.
• Sydney Pregnancy Ultrasound & Gynaecology Centre: Sydney-based specialist OB/GYN ultrasound practice offering prenatal screening, pregnancy ultrasounds and gynaecology imaging. Direct local competitor to Ultrasound Care with overlapping physician-led service model.
• Monash IVF Group: Leading Australian fertility and women's reproductive health group offering fertility assessments, ultrasound and gynaecology services. Direct overlap in fertility imaging (follicle tracking, HyCoSy) and shared patient base of women seeking reproductive care.

Regional players

• Melbourne Ultrasound for Women: Specialist obstetric and gynaecologic ultrasound practice in Melbourne offering nearly identical services (NIPT, morphology scans, gynaecology imaging). Highly comparable service portfolio but operates in Victoria rather than NSW.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ultrasoundcare_au
• Facebookfacebook.com/ultrasoundcareaustralia
• Instagraminstagram.com/ultrasound_careau?igsh=MXY3YXRjMXdzcXFlYQ&utm_source=qr
• TikToktiktok.com/@ultrasoundcare_au
• LinkedInlinkedin.com/company/san-ultrasound-for-women

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrasound Care