The AM Project
The AM Project is a San Antonio-based nonprofit that delivers youth creative development programs in DJing, music production, digital art, and technology to K-12 schools, nonprofits, families, and event clients across Texas.
- Company typePrivate
- Founded2015
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The AM Project does
The AM Project is a San Antonio-based nonprofit organization founded in 2015 that delivers creative youth development programs centered on DJing, music production, digital art, creative writing, and hands-on technology. It serves K-12 schools, homeschool groups, nonprofits, youth-serving organizations, families, and event clients across San Antonio, Bexar County, and Texas through three core service lines: School & Community Programs delivered on-site at partner institutions; private Classes, Camps & Workshops for youth, adults, families, and small groups; and Event DJ & Creative Experiences for schools, nonprofits, community festivals, fundraisers, private events, and brand activations. The organization's cumulative footprint includes 10,000+ youth reached, 200+ schools and partner organizations served, and 7,500 youth DJ sets and performances completed, with documented alumni outcomes including acceptance to programs such as the Eastman School of Music.
The AM Project combines fee-for-service revenue (event DJ bookings, private classes, school program contracts) with ancillary retail and philanthropic support. Sub-brands include WaxED Vinyl (an online record store whose sales proceeds support youth programs) and AM Fashion/Merch (a forthcoming merchandise line). Tax-deductible donations are accepted at preset tiers of $10, $20, $50, $100, plus custom amounts. The organization does not operate a proprietary software platform; the technology stack is built on industry-standard creative tools, including Ableton for digital music production, DJ hardware, and audio engineering equipment. Delivery is regional and primarily in-person via embedded partner relationships, anchored by the AM Studio at 2500 McCullough in San Antonio. The 1-10 person team is led by Executive Director Louis Cardenas.
The organization has assembled a dense partner ecosystem of San Antonio civic, cultural, and commercial institutions that functions as both distribution and credibility infrastructure. Strategic partners include the City of San Antonio, San Antonio Spurs, Tobin Center for the Performing Arts, Freeman Coliseum, Pearl, Whataburger, Fiesta San Antonio, San Antonio Hispanic Chamber of Commerce, Boys & Girls Club of San Antonio, and Carver Community Cultural Center, plus a 2025 partnership with the NCAA Men's Final Four for event programming and a technology partnership with Ableton. The organization has no disclosed external equity funding, operates as an independent nonprofit without a parent entity, and reports no M&A, leadership transitions, or restructuring activity in the available data.
The AM Project firmographics
Firmographics- Name
- The AM Project
- Legal name
- The AM Project
- Website
- https://theamproject.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The AM Project is a San Antonio-based nonprofit that delivers youth creative development programs in DJing, music production, digital art, and technology to K-12 schools, nonprofits, families, and event clients across Texas.
- Ownership category
- akta.pro rank
The AM Project industry classification
Industry- Product category
- Youth Creative Arts Education
- NAICS
- Fine Arts Schools (61161), Performing Arts Companies (7111)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Personal Enrichment & Creative Arts Programs (EDAAAEAG)
- akta.pro secondary industries
- Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where The AM Project is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The AM Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Event DJ + AV Services: Professional DJ services for schools, nonprofits, community events, fundraisers, private events, and brand activations. Revenue supports youth programs while providing real performance experience for students.
- Classes, Camps & Workshops: Hands-on instruction in DJing, scratching, music production, digital art, and creative technology for youth, adults, families, homeschool groups, and small groups. Offered as beginner-friendly and advanced options.
- WaxED Vinyl Store: Online record store for vinyl sales. Proceeds from vinyl purchases support youth music programs, music education, and hands-on learning experiences. Also accepts vinyl donations.
- School & Community Programs: Programs for schools, nonprofits, and youth-serving organizations including enrichment, electives, after-school learning, literacy, SEL, career exploration, and Future Ready pathways.
- Donations & Program Support: Tax-deductible donations supporting creative youth programs. Donation options include preset amounts ($10, $20, $50, $100) and custom amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Donation-based program support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
The AM Project product offering
Product offeringCore offering
The AM Project is a San Antonio nonprofit that delivers hands-on creative education and live event experiences to youth and the community. Its core offerings are School & Community Programs in DJing, music production, digital art, creative writing, and creative technology for K-12 and youth organizations, Private Classes/Camps/Workshops for individuals and small groups, and professional Event DJ & Creative Experiences for schools, nonprofits, and brands. A retail sub-brand, WaxED Vinyl, sells records with proceeds supporting the mission.
Product overview
The AM Project is a San Antonio nonprofit offering a portfolio of creative youth development programs centered on music, art, and technology. The core offerings consist of School & Community Programs (K-12 curriculum delivered to schools, homeschool groups, and nonprofits), Private Classes/Camps/Workshops (DJing, music production, digital art instruction for various groups), and Event DJ & Creative Experiences (professional DJ and AV services for events). These are complemented by two retail sub-brands: WaxED Vinyl (an online record store where proceeds support the nonprofit's programs) and AM Fashion/Merch (merchandise, currently in development). The organization does not offer a unified software platform but rather delivers hands-on experiential learning and event services.
Differentiator
Problem solved
Functional benefit
Brands
- WaxED Vinyl: The AM Project's online record store for music lovers, DJs, collectors, and crate diggers. Vinyl sales support youth music programs.
- AM Fashion/Merch
Products and services
- School & Community Programs Hands-on creative learning programs for K-12 schools, homeschool groups, nonprofits, and youth-serving organizations, covering music, DJing, digital art, creative writing, and creative technology. Programs support enrichment, electives, after-school learning, literacy, SEL, career exploration, and Future Ready pathways.
- Private Classes, Camps & Workshops Beginner-friendly and advanced instruction in DJing, scratching, music production, digital art, and creative technology for youth, adults, families, homeschool groups, and small groups.
- Event DJ & Creative Experiences Professional DJ services, youth DJ experiences, music activations, and AV support for schools, nonprofits, community events, fundraisers, private events, and brand activations. Includes professional DJ services, youth DJ performances, and stage/AV support.
- WaxED Vinyl Store Online record store for music lovers, DJs, collectors, and crate diggers. Vinyl sales support The AM Project's creative youth programs, music education, and hands-on learning experiences.
Quantifiable outcome
- 10,000+ creative minds have experienced AM Project programs
- +3 more outcomes
Companies that use The AM Project
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
The AM Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The AM Project partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- 2025 NCAA Men's Final FourflagshipHigh-profile client partnership for DJ services and live entertainment programming at major national sporting event in San Antonio.
- City of San AntoniocoreCommunity support partnership for youth music programs. City backing provides legitimacy and community integration for the nonprofit's mission.
- San Antonio SpursflagshipHigh-profile sports team partnership bringing visibility to youth music programs. Represents community engagement with major San Antonio brand.
- Tobin CentercorePerforming arts venue partnership for events, performances, and community programming. Positions AM as legitimate cultural organization.
- Freeman ColiseumcoreMajor venue partnership for events and community programming in San Antonio.
- PearlminorSan Antonio community destination providing venue and support for DJ and music services at community events.
- Fiesta San AntonioflagshipMajor annual festival partnership providing high-visibility event exposure and community engagement opportunities.
- WhataburgerminorLocal brand community support for youth music programs. Corporate sponsorship provides funding and local credibility.
- San Antonio Hispanic Chamber of CommerceminorChamber partnership supporting local youth and business programs, providing business community connections.
- AbletoncoreMusic production software partnership. Ableton is used for digital music education and production instruction.
- Boys & Girls Club of San AntoniocoreYouth organization partnership for DJ and music events, providing programming to Club members.
- Carver Community Cultural CentercoreCultural center hosting youth workshops and creative technology programs. Venue partnership for hands-on instruction.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The AM Project competitors and assessment
Company assessmentBroad incumbents
- School of Rock: Performance-based music education franchise offering in-person instruction (including DJing and music production) to youth. Comparable curriculum in DJing/music production and youth audience, but operates as a for-profit franchise rather than a nonprofit.
- VH1 Save The Music Foundation: Established nonprofit funding music education programs in schools nationwide. Comparable in school-based music enrichment delivery and grant-funded partnership model, though at much larger scale.
- Carnegie Hall's Music Education Programs (Lullaby Project & LinkUp): Major institution's music education initiatives serving K–12 students nationwide. Comparable in integrating music instruction with broader learning goals, but operates at significantly larger institutional scale.
Direct peers
- Little Kids Rock: National nonprofit that provides free music education (instruments and lessons) to K–12 students in under-resourced schools. Highly comparable mission of expanding youth access to music learning through school and community partnerships.
- Mr. Holland's Opus Foundation: Nonprofit supporting music education through instrument donations and school partnerships. Directly comparable as a music-education nonprofit leveraging school and community distribution channels.
- SongMakers: Nonprofit songwriting mentorship program pairing professional musicians with young people. Comparable hands-on creative music mentoring model and youth development outcomes through direct instruction.
Emerging players
- Hip Hop for Change: Nonprofit using hip-hop and music production for youth education and social impact. Overlaps with AM's DJ/music production curriculum and youth creative empowerment mission.
- Notes for Education: Nonprofit funding music education programs for underserved youth through grants and partnerships. Comparable nonprofit structure, school-partnership delivery, and donation-driven funding approach.
- Beats by Girlz: Nonprofit program dedicated to empowering girls through DJing and music production education. Closely mirrors AM Project's DJ/production curriculum and youth-focused creative technology delivery model.
Regional players
- Musiqa: San Antonio-based nonprofit producing contemporary music performances and education programs. Most direct geographic peer, sharing the same city, cultural venue partners (e.g., Tobin Center), and youth music education mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The AM Project social profiles
Digital presenceThe AM Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The AM Project leadership team
Management profileNumber of profiles
Profiles1 record
The AM Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The AM Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The AM Project
What does The AM Project do?
The AM Project is a San Antonio nonprofit that delivers hands-on creative education and live event experiences to youth and the community. Its core offerings are School & Community Programs in DJing, music production, digital art, creative writing, and creative technology for K-12 and youth organizations, Private Classes/Camps/Workshops for individuals and small groups, and professional Event DJ & Creative Experiences for schools, nonprofits, and brands. A retail sub-brand, WaxED Vinyl, sells records with proceeds supporting the mission.
Is The AM Project a public or private company?
The AM Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The AM Project founded?
The AM Project was founded in 2015. It employs 1 to 10 people.
Where is The AM Project based?
The AM Project is headquartered in San Antonio, United States, in the North America region.
How does The AM Project make money?
Five revenue lines are on record. Event DJ + AV Services are the primary driver. The others are classes, Camps & Workshops, waxED Vinyl Store, school & Community Programs and donations & Program Support.
Who are The AM Project's main competitors?
Broad incumbents on record are School of Rock, VH1 Save The Music Foundation and Carnegie Hall's Music Education Programs (Lullaby Project & LinkUp). Direct peers are Little Kids Rock, Mr. Holland's Opus Foundation and SongMakers. Emerging players are Hip Hop for Change, Notes for Education and Beats by Girlz. Musiqa is listed as a regional player.
Does The AM Project have an API?
No public API is recorded for The AM Project.
What industry is The AM Project in?
The AM Project's product category is Youth Creative Arts Education. Its primary akta.pro industry code is EDAAAEAG, Personal Enrichment & Creative Arts Programs, with a secondary code of EDAMALAJ, Music Camps (Band, Choir, Instrument Intensive). Its NAICS code is 61161 and its SIC code is 3652.