Moulin de la Roque

What Moulin de la Roque does

Moulin de la Roque is a French agricultural cooperative (Société Coopérative Agricole, SIRET 78304951300030) founded in 1950 and headquartered at 1 Route des Sources, Le Castellet, in the Var department of Provence. The cooperative produces and sells wines under the AOC Bandol, AOC Côtes-de-Provence, and IGP Méditerranée appellations, drawing on vineyards that span 8 communes within the Bandol appellation. Production is organized around four exclusive family domaines — Domaine de Nartette, Domaine La Ragle, Domaine des Capélaniers, and Domaine du Valdaray — which are vinified and commercialized separately to express terroir-specific profiles. The portfolio covers the principal product surface of a mid-sized Provençal winery: red, rosé, white, and sparkling wines (including the Héritage Mousseux range), packaged in 75cl bottles, magnums, and bag-in-box formats, alongside accessories and Provençal epicerie items (olive oils, tapenades, terrines).

The cooperative operates a direct-to-consumer go-to-market built around a WooCommerce e-commerce site (la-roque-bandol.com) with nationwide France shipping (€20 flat rate, free above €200), two physical retail boutiques in Le Castellet and Le Beausset (the latter operated in partnership with La Cave & Cie), an experiential layer comprising paid tasting workshops, cellar visits, and event ticketing, and a separate B2B professional account program gated by SIRET, KBIS, and RIB documentation. Pricing is unit-based across tiers ranging from €5.95 (entry IGP) to €40 (Mataro prestige AOC Bandol Rouge), with bag-in-box and gift discovery boxes as adjacent SKUs. Customer segments include individual wine consumers, gift buyers, HoReCa and trade buyers, and experiential/tourism customers. Environmental positioning is a stated pillar: all four domaines are HVE 3 certified, Domaine de Nartette is fully organic, and approximately 30% of parcels were Agriculture Biologique certified by 2022 with additional conversion underway. The technology stack is a standard WordPress/WooCommerce build with Elementor, WPML multilingual support (including an English version of the site), Google Analytics, and CleanTalk; no proprietary platform technology, APIs, or AI/ML components are evidenced.

Name

Moulin de la Roque

Legal name

SCA Moulin de la Roque

Website

https://la-roque-bandol.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Moulin de la Roque is a French wine cooperative founded in 1950 in Le Castellet that produces and direct-to-consumer sells AOC Bandol, AOC Côtes-de-Provence, and IGP Méditerranée wines from four family domaines, serving individual consumers, trade buyers, gift purchasers, and wine tourism customers across France.

Ownership category

akta.pro rank

Product category

Winery / Bandol AOC Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• AOC Bandol wines
• Provence rosé wines
• Mourvèdre red wines
• Wine cooperative production
• Wine tourism experiences

Headquarters

HQ city

Le Castellet

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of AOC Bandol, AOC Côtes-de-Provence, and IGP Méditerranée wines produced from their four exclusive domaines (Domaine de Nartette, Domaine La Ragle, Domaine des Capélaniers, Domaine du Valdaray). Wines are sold in various formats including bottles (75cl, Magnum), bag-in-box, and tasting Discovery Boxes.
2. Accessories & Merchandise: Sales of wine accessories including crystal corks, Vacuvin stoppers, wine aerators, tasting glasses, cooling accessories, wine bags, and gift boxes.
3. Epicerie / Fine Food Products: Sales of olive oil, vinegars, tapenades, terrines, and other Provençal gourmet products.
4. Events & Tastings: Revenue from tasting workshops (Dégustation 5 Vins at €12, Atelier Cocktails at €45), room rentals for meetings (from €290), and ticketed events such as the Apé'Roques series.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Moulin de la Roque is a French wine cooperative that produces and sells AOC Bandol, AOC Côtes-de-Provence, and IGP Méditerranée wines from its own vineyards and four family domaines, vinified predominantly from Mourvèdre with extended foudre aging. Beyond bottled wines in various formats (75cl, Magnum, Bag-in-Box), the cooperative retails wine accessories, Provençal epicerie products, and curated gift boxes, and offers paid tasting workshops, cellar visits, and ticketed events at its Le Castellet and Le Beausset premises. Distribution is primarily direct-to-consumer through an e-commerce site and two company boutiques, with a separate professional trade account program.

Product overview

Moulin de la Roque is a French wine cooperative and producer specializing in AOC Bandol, AOC Côtes-de-Provence, and IGP Méditerranée wines. Founded in 1950, the company offers a diverse portfolio of wines across appellations, colors (red, rosé, white, sparkling), and formats (bottles, bag-in-box). Core products include Les Adrets, Les Baumes, Mataro, and Cuvée 1950 under the cooperative's own label, plus exclusive wines from four family domains (Domaine de Nartette, Domaine La Ragle, Domaine des Capélaniers, Domaine du Valdaray). Beyond wines, the offering extends to tasting workshops, event ticketing, online boutique with wine accessories, and Provençal epicerie products (olive oil, vinegars, spreads, terrines). The company operates physical boutiques in Le Castellet and Le Beausset, and an e-commerce platform for direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Domaine de Nartette: Domain producing wines from parcels around La Bastide, mainly Mourvèdre with some Cinsault and Grenache. Located in Saint-Cyr sur Mer, near Port d'Alon calanque. Certified in Organic Agriculture.
• Domaine La Ragle
• Domaine des Capélaniers
• Domaine du Valdaray

Products and services

• Les Adrets (AOC Bandol) The oldest cuvée of Moulin de la Roque, made from 91% Mourvèdre and aged 18 months in oak foudre. Sold as the cooperative's signature Bandol red; also available in rosé and white variants. For individual consumers and trade customers.
• Les Baumes (AOC Bandol) AOC Bandol range available in red, rosé, and blanc; described as the pleasure wine of the cooperative, sourced from 25-year-old vines on North-East exposed terroirs with minimum 18 months in foudre. For individual consumers and trade customers.
• Mataro (AOC Bandol) Prestige Bandol red cuvée made from 95% Mourvèdre and 5% Carignan, aged 18 months in 400-liter oak barrels. Represents the philosophy and style of AOC Bandol; sold to individual and trade buyers.
• Cuvée 1950 (AOC Bandol) Organic AOC Bandol wine named after the cooperative's founding year. Available in red (aged 20 months in French oak) and rosé; certified organic (Agriculture Biologique). For organic wine consumers and trade.
• Domaine La Ragle (AOC Bandol) Family-owned domaine on sandy marl terroir in Le Castellet; produces round and generous wines, certified HVE 3. Red (93% Mourvèdre, 7% Cinsault) and rosé available. For wine enthusiasts and trade.
• Domaine des Capélaniers (AOC Bandol) Domaine on terraced vineyards with century-old olive trees near Sainte-Anne-du-Castellet; HVE 3 certified and in conversion to organic. Produces complex yet accessible wines (red 85% Mourvèdre, 15% Carignan). For connoisseur consumers and trade.
• Domaine de Nartette (AOC Bandol) Organic-certified domaine near Saint-Cyr-sur-Mer in a protected coastal zone; produces wines with saline and iodized notes from galet soils, certified in Agriculture Biologique. For organic-focused consumers and trade.
• Domaine du Valdaray (AOC Bandol) Family domaine with traditional terraced vineyard; HVE 3 certified and soon to be labeled Bio. Produces typical Bandol wines from sandy and black marl soils. For wine enthusiasts and trade.
• Tarente (AOC Bandol) AOC Bandol range named after the gecko (Tarente) symbol of the cooperative, available in red, rosé, and blanc. For entry-to-mid range Bandol consumers.
• Les Oliviers (AOC Côtes-de-Provence) AOC Côtes-de-Provence wine range in red, rosé, and blanc, named after the olive trees characteristic of the Provençal landscape. For mid-range Provençal wine consumers.
• Roque N' wines (IGP Méditerranée) IGP Méditerranée range including Roque N'Red, Roque N'Rosé, and Roque N'Rolle (white); approachable, easy-drinking wines for everyday enjoyment. For entry-level consumers.
• Héritage Mousseux (sparkling wines) Sparkling wine range including Rosé, Blanc de Blancs, Rosé Brut, and Rosé Sec. For celebrations and aperitif consumers.
• Coffret Découverte Cinq Terroirs Discovery gift set featuring five 50cl wines representing the five different terroir types (Sables Rouges, Marnes Noires, Calcaires à Rudistes, Galets du Trias, Marnes Sableuses) of the Bandol appellation. For gift buyers and wine discovery customers.
• Bag-in-Box wines Wines sold in 3-litre and 5-litre bag-in-box format for Côtes de Provence and other appellations, offering value and convenience. For everyday consumers and HORECA trade.
• Wine Accessories Accessory range including crystal corks, Vacuvin stoppers, sparkling wine corks, bottle coolers, wine aerators, anti-drip sets, sommelier tools, bottle stands, ice bags, and wine bags. For wine consumers and gift buyers.
• Epicerie Products Provençal gourmet products including olive oil, vinegars (balsamic, cider, white wine with herbs), wine salt, croustets, tapenades, eggplant caviar, vegetable spreads, terrines, and aioli. For gourmet consumers and gift buyers.
• Tasting Workshops (Atelier Dégustation) On-site tasting experiences including 5-wine tastings (Dégustation 5 Vins at €12), 5 wines with vineyard tours, premium tasting and visit, cocktail workshops (Atelier Cocktails at €45), and custom event services. For wine tourists, private groups, and corporate events.
• Event Ticketing (Billetterie Évènements) Ticketed events including Apé'Roques outdoor evening events, concerts, and special gatherings at the vineyard. For event attendees and local visitors.
• Curated Gift Boxes and Tasting Sets (Idées Cadeaux) Themed tasting boxes and gift sets combining wines and gourmet products, priced from €24.90 to €62.90, designed for gifting occasions such as Christmas, birthdays, and corporate gifts. For individual gift buyers and corporate gifting customers.

Quantifiable outcome

• AOC Bandol yield limited to 40 hl/ha vs typical French appellation average of 50-70 hl/ha
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La Cave & CiecoreChannel Partner/ Reseller/ Distributor · 1 January 2015La Cave & Cie operates as a retail partner for Moulin de la Roque's second boutique location at 97 Avenue des Anciens Combattants d'Indochine, 83330 Le Beausset. The partnership extends Moulin de la Roque's physical retail footprint in the Var department, offering the full range of Moulin de la Roque wines alongside La Cave & Cie's own product range. The boutique operates under extended hours including Sundays during peak season.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Domaines Bunan: A family-run Bandol producer with multiple estates across the appellation. Comparable in family-domaine model, premium Bandol focus, and on-site hospitality.
• Maison Saint Aix: AIX Rosé producer focused on premium Provence rosé with strong DTC and e-commerce motion. Comparable in Provence rosé focus, DTC-first channel strategy, and premium price positioning.
• Domaine Tempier: A historic Bandol wine producer and the appellation's most iconic estate, with comparable Mourvèdre-based portfolio, DTC focus, and family-scale operation. Directly comparable in appellation, viticulture approach, and premium positioning.
• La Cave de Bandol: A cooperative wine producer in the Bandol appellation, structurally similar to Moulin de la Roque as an SCA. Directly comparable in cooperative structure, multi-grower model, and Bandol AOC focus.
• Château de Pibarnon: A premium Bandol producer with a similar terroir-driven, Mourvèdre-led portfolio and on-site wine tourism. Comparable in scale, appellation focus, and direct-to-consumer orientation.
• Les Vignerons de Saint-Saturnin: A Languedoc cooperative producer with on-site wine tourism and direct sales. Comparable in cooperative structure, multi-grower model, and DTC/wine-tourism dual channel.

Broad incumbents

• Château La Coste: Provence wine estate combining vineyard production with an art center, hotel, and restaurant. Comparable in Provence wine tourism, premium positioning, and on-site experiential offering, though at significantly larger scale.
• Gérard Bertrand: Large Languedoc-Roussillon producer with biodynamic estates, hospitality venues, and broad DTC channel. Comparable in sustainability credentials (organic/biodynamic) and wine tourism hospitality, though at materially larger scale and broader geographic footprint.
• Domaines Ott: One of Provence's most established premium wine producers, spanning Bandol, Côtes-de-Provence, and beyond. Comparable multi-appellation Provence portfolio and DTC orientation, but at much larger scale and broader geographic footprint.
• Château d'Esclans: Producer of Whispering Angel and other premium Provençal rosés. Comparable Provence rosé focus and DTC/retail orientation, but at significantly larger commercial scale and broader international distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moulin de la Roque