Okanagan Hockey Group

What Okanagan Hockey Group does

Okanagan Hockey Group (OHG) is a privately held Canadian sports education company founded in 1963 by Larry Lund in Penticton, British Columbia, and operates the world's longest-running hockey camp. The company runs the Okanagan Hockey Academy (OHA), established in 2002 as the first hockey-specific sport school recognized by BC Hockey and Hockey Canada, delivering year-round integrated academic and athletic programming at locations in Penticton, Kelowna, Calgary, and Edmonton, plus a US joint venture (Okanagan Hockey Colorado) in Colorado Springs. Its product portfolio spans summer hockey camps for players ages 4-18 (priced CAD $430-$1,025 per week), specialized programs (goalie, speed, female elite, Learn-to-Play), a six-week Summer 4v4 league, evaluation showcases (Western Prospects Showcase), and athletic therapy and strength-and-conditioning services, supported by a coaching staff built around former NHL players and WHL alumni.

The business model is predominantly direct-to-consumer, with sales executed via the Active Networks online registration platform and an inside-sales toll-free line. Revenue is generated almost entirely from one-time camp registration fees and academy tuition, with ancillary revenue from meal plans, goalie-specific programming, and partner-driven hotel referrals through a nine-property network in Penticton. Distribution combines self-serve online registration with on-site delivery at owned/operated arenas (South Okanagan Events Centre, MNP Place, Flames Community Arenas, Servus Credit Union Place) and the licensed-partnership model in Colorado. The company complements its commercial operations with community programming, including the Mike Rout Scholarship for underprivileged youth and bursaries for Indigenous players from the Penticton Indian Band funded through the Calgary Foundation's Doc Seaman Grants.

Name

Okanagan Hockey Group

Legal name

Okanagan Hockey Group Inc.

Website

https://hockeyschools.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Okanagan Hockey Group operates the world's longest-running hockey camp (founded 1963) and the Okanagan Hockey Academy, delivering year-round integrated hockey and academic programming plus summer camps for youth players ages 4-18 across four Canadian cities and one US location.

Ownership category

akta.pro rank

Product category

Youth Hockey Development / Sports Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth hockey camps
• Hockey skill development
• Hockey academy programs
• Athletic therapy services
• Hockey showcases combines

Headquarters

HQ city

Penticton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Summer Hockey Camp Registration Fees: Primary revenue stream from week-long and multi-day summer hockey camps sold directly to youth hockey players (ages 4–18) and their families. Fees range from CAD $430 (Learn-to-Play half-day camps) to CAD $1,025 (Elite camps with premium instructors like Cam Barker). Additional revenue from goalie-specific camps, meal plans, and optional cancellation insurance. The registration fee of $31.50 per participant covers registration technology and 'no charge' camp changes up to May 1st.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Okanagan Hockey Group delivers youth hockey development programs, including its flagship Okanagan Hockey Academy (OHA) — a year-round hockey-specific sport school combining academics and intensive on-ice/off-ice training — alongside a portfolio of summer hockey camps, combines and showcases, and specialized programs (goalie, speed, female elite, Learn-to-Play, 4v4 league). Programs serve players ages 4 to 18 across four Canadian cities (Penticton, Kelowna, Calgary, Edmonton) and one US location (Colorado Springs), supported by athletic therapy and strength & conditioning services.

Product overview

Okanagan Hockey Group operates a diversified hockey development platform centered on its Okanagan Hockey Academy (OHA), the first hockey-specific sports school recognized by BC Hockey and Hockey Canada (established 2002). The portfolio includes year-round academy programs with integrated academics and hockey training, summer camps across four Canadian locations (Penticton, Kelowna, Edmonton, Calgary), combines and showcases for player evaluation, and specialized programs including goalie camps, speed camps, female elite camps, Learn-to-Play programs, and a Summer 4v4 league. The organization also operates Okanagan Hockey Colorado as an affiliate program and offers athletic therapy services alongside community initiatives like the Mike Rout Scholarship. Founded in 1963, OHG is the longest-operating hockey camp worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Okanagan Hockey Colorado: A joint venture hockey academy in Colorado Springs, Colorado, USA, operating 14U boys team and partnering with Aces Hockey Academy and Colorado Springs Amateur Hockey Association.
• OHA Edmonton
• OHA Penticton

Products and services

• Okanagan Hockey Academy (OHA) A year-round hockey-specific sports academy providing integrated academic education and intensive on-ice/off-ice hockey development for student-athletes at OHA Penticton, OHA Kelowna, OHA Edmonton, and OHA Calgary.
• Summer Hockey Camps Full-day, fully supervised summer hockey camps for players ages 4 to 17 across four locations (Penticton BC, Kelowna BC, Edmonton AB, Calgary AB), featuring multiple ice sessions daily and off-ice training.
• Combines & Showcases Evaluation events and showcases (including the Western Prospects Showcase) that provide exposure opportunities for elite hockey players to college and professional scouts.
• Female Elite Speed & Skills Camp Edmonton-based elite female hockey development camp offering 5 days of on-ice instruction combined with strength and conditioning training for U11-U18 female players.
• Goalie Camps Specialized goaltender training camps at Penticton with intensive (3:1) and specialized (4:1) instructor ratios, teaching current professional goalie techniques.
• Speed Camp Five-day camp focused on developing explosive speed, skating mechanics, edge control, and game-ready tempo through WHL Combine testing, power skating, and high-intensity drills.
• Summer 4v4 Program Six-week summer 4-on-4 hockey league for U9, U11, and U13 age divisions providing competitive balanced-team games with on-ice officials and bench staff support.
• Learn-to-Play Camp Half-day introductory hockey camp for beginners ages 4-6 (birth years 2020-2022) teaching fundamental skills including balance, skating, and stickhandling.
• Athletic Therapy Services Professional athletic therapy, sports medicine, and strength & conditioning services provided to student-athletes at OHA programs.
• Okanagan Hockey Colorado US affiliate program operated in partnership with Aces Hockey Academy and Colorado Springs Amateur Hockey Association, offering integrated hockey and academic development (10-month program, 14U boys, USA Hockey sanctioned).

Quantifiable outcome

• 60+ years of continuous operation as the world's longest-operating hockey camp
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Okanagan Hockey Community Foundation (OHCF)coreStrategic or Co-development Partner · 20 November 2023The Okanagan Hockey Community Foundation (OHCF) partners with the Calgary Foundation's Doc Seaman Amateur Sports Grants to provide bursaries enabling Indigenous youth from the Penticton Indian Band to attend summer hockey camps across Canada. 19 youth players were sent to camps through this initiative. OHCF is committed to making hockey accessible regardless of financial constraints. Michael O'Connor serves as Chairman of OHCF.
• Calgary Foundation (Doc Seaman Amateur Sports Grants)coreStrategic or Co-development Partner · 20 November 2023The Calgary Foundation's Doc Seaman Amateur Sports Grants joined with the Okanagan Hockey Community Foundation to fund bursaries for Indigenous youth from the Penticton Indian Band (SnPink'tn) to attend summer hockey camps. This initiative honors Daryl K. 'Doc' Seaman's legacy as a founding owner of the Calgary Flames and his commitment to community and sports philanthropy. The partnership is managed through the Daryl K. Seaman Canadian Hockey Fund at the Calgary Foundation.
• Aces Hockey AcademycoreStrategic or Co-development Partner · 4 May 2022Okanagan Hockey Colorado (OHC) is operated in partnership with Aces Hockey Academy and the Colorado Springs Amateur Hockey Association. Aces Sports Academy provides the academic component — partnering with local middle and high schools to allow student-athletes to maintain a traditional high school experience while training up to 5 days/week. The partnership is designed to bring the Okanagan Hockey Group model (hockey, academics, character/leadership, strength & conditioning) to the US market. Brooke Wilfley serves as Founder, President, Head of Aces Sports Academy, and Managing Director of Okanagan Hockey Colorado Academy.
• Colorado Springs Amateur Hockey AssociationminorStrategic or Co-development Partner · 4 May 2022Partnered with Okanagan Hockey Group and Aces Hockey Academy to form Okanagan Hockey Colorado (OHC). CSAHA provides the amateur hockey association infrastructure and sanctioning (USA Hockey) for the OHC 14U program operating in Colorado Springs.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• North American Hockey Academy (NAHA): US-based hockey prep school and academy serving elite youth players with integrated academics. Closely comparable to OHA in structure (year-round sport school) and target market (elite hockey families), serving as a primary US peer for cross-border comparison.
• Edge School for Athletes: Calgary-based private school integrating elite athletics with academics, with a strong hockey program serving student-athletes U14–U18. Directly comparable to OHG's OHA model as a Western Canadian sport-school competitor offering year-round hockey development.
• Pacific Coast Hockey Academy: BC-based hockey academy operating in the Pacific Coast region. Direct competitor for Western Canadian youth hockey talent with similar year-round academy programming and BC Hockey sanctioning.
• Pursuit Hockey Academy: Kelowna-based hockey development organization offering elite training and camp programs. Direct competitor to OHG's Okanagan-region programming and one of the closer geographic peers in the BC interior.
• Pro Ambitions Hockey: North American hockey camp operator running elite summer camps across multiple US and Canadian cities. Closely comparable to OHG's summer camp business model — multi-city, instructor-driven youth hockey instruction targeting tournament and showcase players.
• Shattuck-Saint Mary's School: Minnesota-based elite prep school and one of the most recognized US hockey development pipelines, producing numerous NHL and US National Team players. The de facto benchmark for sport-specific hockey academies in North America and a comparable target market for elite player development.
• Delta Hockey Academy: British Columbia-based hockey academy and CSSHL member offering elite youth hockey development. Operates in OHG's home province of BC, directly competing for the same Lower Mainland and Western Canadian player pool.
• National Sports Academy (Banff): Multi-sport Canadian sport school with hockey as a flagship program. Closely comparable to OHA's integrated academic-athletic model and competes for the same Western Canadian and international student-athlete segment.
• Rink Hockey Academy (RHA): Kelowna, BC-based elite hockey academy operating in one of OHG's primary catchment cities. Direct competitor in the Okanagan Valley hockey-development market with comparable academic-integrated programming.
• Banff Hockey Academy: Alberta-based hockey academy delivering elite hockey development combined with academics for student-athletes. Competes directly with OHA for elite youth hockey talent in Western Canada and offers a similar full-year residential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/okanaganhockey
• YouTubeyoutube.com/c/okanaganhockey
• Facebookfacebook.com/OkanaganHockey
• Instagraminstagram.com/okanaganhockey
• LinkedInlinkedin.com/company/okanagan-hockey-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okanagan Hockey Group