Pennsylvania Counseling Cooperative

What Pennsylvania Counseling Cooperative does

Pennsylvania Counseling Cooperative (PA Counseling Co-op) is a Pennsylvania-based, clinician-owned worker cooperative that delivers outpatient mental health therapy to individuals, couples, families, and LGBTQIA+ clients across the state. The practice offers individual, family, and marriage counseling, group therapy (including an Expressive Art Therapy Group priced at $35 per session), and specialized trauma treatment via Eye Movement Desensitization and Reprocessing (EMDR). EMDR consultation and training for external clinicians pursuing EMDRIA certification provides an adjacent professional-services revenue stream. Service delivery combines four physical offices (Philadelphia, Quakertown, Shippensburg, Lancaster) with statewide telehealth on a secure online platform, operating 7AM–9PM seven days a week.

The practice is structured as a worker cooperative, meaning the 15+ licensed clinicians (LPCs, LCSWs, LMFTS, LAPCs, LSWs) are co-owners with full autonomy over scheduling, policy, and clinical approach. Technology infrastructure is deliberately lean: TherapyPortal (third-party) for client booking and telehealth sessions, Squarespace for the marketing site, and Google Drive for an internal employee intranet. No proprietary AI, developer API, or custom platform is offered or documented. Marketing relies on educational content (blog/SEO) and insurance-network positioning rather than paid acquisition.

Revenue is generated primarily through per-session therapy fees reimbursed across an in-network panel of ten commercial payors plus Medicare (Aetna, Cigna, Geisinger, Highmark BCBS, Capital BCBS, United Healthcare, Independence Blue Cross, UPMC, Quest, Medicare), with a superbill pathway for out-of-network clients. Additional revenue comes from group therapy fees and EMDR consultation/training. The company is privately held with no disclosed external funding, parent company, M&A activity, or patent portfolio, and no revenue figures have been publicly disclosed.

Name

Pennsylvania Counseling Cooperative

Legal name

Pennsylvania Counseling Cooperative

Website

https://www.pacounselingcoop.com/

Company type

Private

Operating status

Operating

Short description

Pennsylvania Counseling Cooperative is a clinician-owned worker cooperative providing individual, family, couples, group, and EMDR therapy to Pennsylvania residents via four office locations and statewide telehealth, with a broad in-network insurance panel.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Fees charged for individual, family, and couples counseling sessions, typically billed per session with rates varying by service type
2. Insurance Reimbursement: Accepts multiple insurance providers including Aetna, Cigna, Geisinger, Highmark BCBS, Capital BCBS, United Healthcare, Independence Blue Cross, UPMC, Quest, and Medicare for covered therapy services
3. Group Therapy Fees: Fees for group therapy sessions such as Expressive Art Therapy Group at $35 per session
4. EMDR Consultation Services: Internal and external EMDR consultation and training for clinicians pursuing EMDRIA certification

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pennsylvania Counseling Cooperative (PA Counseling Co-op) is a worker-owned therapy cooperative that provides outpatient mental health counseling services across Pennsylvania. The cooperative delivers individual, family, and marriage counseling, EMDR trauma therapy, telehealth sessions, group therapy, and EMDR consultation/training through four physical office locations.

Product overview

Pennsylvania Counseling Cooperative is a worker-cooperative group therapy practice offering mental health services to residents of Pennsylvania. Its core service portfolio comprises individual, family, and marriage counseling; EMDR (Eye Movement Desensitization and Reprocessing) therapy; telehealth (remote video) sessions; and group therapy (including an Expressive Art Therapy Group). The practice differentiates itself through its cooperative ownership model, in which clinicians are co-owners with full autonomy over their clinical practice. An EMDR Consultation and Training service provides certification-path consultation for external clinicians. Client-facing scheduling and telehealth access are handled through a TherapyPortal platform, while staff operations are supported by a Google Drive-based Employee Intranet.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual, Family, and Marriage Counseling

Quantifiable outcome

• Telehealth expansion enabling access for clients in remote or rural areas
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thriveworks: Multi-location outpatient therapy and counseling group practice offering in-person and telehealth individual, couples, and family therapy across many states. Closely comparable hybrid delivery model, payer breadth, and group-practice operating structure.
• Two Chairs: Group therapy practice using a therapist-led, evidence-based care model with in-person and virtual sessions. Comparable multi-clinician outpatient model with emphasis on therapist quality and matched care, similar to PA Counseling Co-op's clinician-ownership ethos.
• Octave: Outpatient mental health group practice offering in-person and virtual individual and couples therapy across multiple U.S. markets. Comparable group-practice operating model with hybrid delivery and broad evidence-based modality mix.
• Grow Therapy: Group practice platform that supports independent therapists and small practices with insurance credentialing, billing, scheduling, and telehealth. Highly comparable as it enables multi-clinician outpatient therapy groups with insurance-network access.

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen therapy nationwide. Comparable telehealth delivery and D2C funnel, but operates at national scale without the co-op ownership or local physical locations.
• Talkspace: National online therapy platform offering individual, couples, and teen therapy via subscription messaging and live sessions. Overlaps on virtual therapy delivery, broad insurance acceptance, and consumer-facing brand.
• Lyra Health: Enterprise-focused mental health benefit provider offering therapy, coaching, and medication management to employer clients. Comparable evidence-based therapy modalities and therapist-network operating model, though B2B-led rather than D2C.

Emerging players

• Cerebral: Telehealth mental health provider combining therapy and medication management with online intake and subscription pricing. Comparable virtual delivery, broad payer acceptance, and outpatient focus, though Cerebral leans more toward prescribing than PA Counseling Co-op's talk-therapy depth.
• Brightside Health: Telehealth mental health company focused on anxiety and depression treatment with therapy and medication management. Comparable outpatient evidence-based care and virtual delivery, though with a narrower clinical focus and tech-led operating model.
• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) for teens and young adults with mental health and substance use concerns. Comparable outpatient group-therapy orientation and trauma-informed clinical approach, though specialized by population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennsylvania Counseling Cooperative