Choose Hope
Choose Hope (D&E Printing Co., Inc.) is a privately held Brownsburg, Indiana e-commerce and wholesale company that designs and sells cancer awareness merchandise across all 30 ribbon colors, serving patients, survivors, families, caregivers, hospital gift shops, and specialty boutiques across the United States.
- Company typePrivate
- Founded1999
- HeadquartersSun Prairie, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Choose Hope does
Choose Hope, legally operated as D&E Printing Co., Inc., is a privately held, family-owned e-commerce and wholesale business founded in 1999 and headquartered in Brownsburg, Indiana. The company designs, sources, and sells cancer awareness and support merchandise—including apparel, jewelry, bags, drinkware, stationery, accessories, gift sets, personal care items, and kids' products—across all 30 acknowledged cancer awareness ribbon colors. Products feature trademarked slogans such as "No One Fights Alone" and "Together We Will Win," and a portion of proceeds is donated to cancer research (cumulative donations exceeding $971,000).
The company runs a direct-to-consumer storefront at choosehope.com (with phone-order support) alongside a wholesale channel distributing to approved hospital gift shops, cancer centers, and specialty boutiques across the United States. The underlying technology is a standard e-commerce platform with basic integrations (notably Google AdWords Remarketing); no proprietary AI, app, or API capabilities are disclosed. Revenue derives from one-time unit-priced sales at retail ($2–$155 per item) and wholesale, plus digital gift cards in fixed denominations ($25–$150).
Choose Hope serves four primary customer segments: cancer patients and survivors (purchasing awareness merchandise for personal expression and identity), family members and friends (purchasing gifts and support items), and caregivers (self-care and recognition products), supplemented by B2B accounts in healthcare-facility gift shops and specialty boutiques that resell to patients and visitors. The company extends customer reach through a content ecosystem including a survivor-story blog, free printable awareness resources (ribbon color chart, awareness calendar), email newsletters, a Facebook presence, and the ChooseHope Podcast on YouTube—building a community-led growth motion alongside the transactional channels.
Choose Hope firmographics
Firmographics- Name
- Choose Hope
- Legal name
- D&E Printing Co., Inc.
- Website
- https://choosehope.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Choose Hope (D&E Printing Co., Inc.) is a privately held Brownsburg, Indiana e-commerce and wholesale company that designs and sells cancer awareness merchandise across all 30 ribbon colors, serving patients, survivors, families, caregivers, hospital gift shops, and specialty boutiques across the United States.
- Ownership category
- akta.pro rank
Choose Hope industry classification
Industry- Product category
- Cancer Awareness Merchandise
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where Choose Hope is headquartered
LocationHeadquarters
- HQ city
- Sun Prairie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Choose Hope business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales (B2C): One-time product sales through e-commerce website. Products include apparel, jewelry, accessories, drinkware, and gifts priced from $2 to $155+ per item. Most sales are individual unit purchases.
- Wholesale B2B Sales: Bulk wholesale sales to approved retailers including hospital gift shops, boutiques, and cancer centers. Wholesale pricing with minimum orders and resale certificate requirements.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, and $150. Customers purchase gift cards to give to cancer patients, survivors, and caregivers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for consumers |
| Unit Pricing | Pay-as-you-go | Digital gift cards in fixed denominations |
| Unit Pricing | Multi-year contract | Wholesale pricing for approved business customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Choose Hope product offering
Product offeringCore offering
Choose Hope designs, sells, and distributes branded cancer awareness merchandise including apparel, jewelry, bags, drinkware, stationery, accessories, gift sets, kids' products, and personal care items. Products are available in 30 cancer awareness colors representing different cancer types and feature trademarked slogans such as "No One Fights Alone" and "Together We Will Win." The company sells directly to consumers through its e-commerce website and through phone orders, and also sells wholesale to approved hospital gift shops, cancer centers, and specialty boutiques.
Product overview
Choose Hope is a cancer awareness and support products company offering a diverse portfolio of goods designed by cancer survivors for cancer survivors. The core offering includes apparel, jewelry, bags, drinkware, stationery, accessories, gifts, kids' products, and personal care items—all available in 30 acknowledged cancer awareness colors representing different cancer types. The product line supports cancer patients, survivors, families, caregivers, and supporters through branded merchandise featuring trademarked slogans like 'No One Fights Alone' and 'Together We Will Win'. The company also offers gift cards and hosts a podcast as content offerings. Products are sold through retail and wholesale channels to hospital gift shops, boutiques, cancer centers, and individual consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Cancer Awareness Apparel Clothing including ladies' apparel, kids' apparel, men's/unisex apparel, outerwear, hats and beanies, survivor shirts, T-shirts, funny T-shirts, socks, and men's breast cancer shirts, featuring cancer awareness ribbon colors and trademarked slogans for cancer patients, survivors, and supporters.
- Cancer Awareness Jewelry Jewelry products including earrings, rings, charms, necklaces, pins, bracelets, support bracelets for patients, and survivor jewelry in cancer awareness colors.
- Cancer Awareness Bags & Totes Bags and totes including felt bags, convertible totes, and other carry bags featuring cancer awareness ribbon designs.
- Cancer Awareness Drinkware Drinkware including can koozies, stainless steel tumblers, and water bottles in various cancer awareness colors.
- Stationery & Home Goods Stationery and home goods including journals, writing instruments, desk accessories, cards, bookmarks, stickers, magnets, decals, and picture frames with cancer awareness themes.
- Cancer Awareness Accessories Accessories including buttons, wristbands, personal accessories, keychains, lanyards, survivor bracelets, and appliques in cancer awareness colors.
- Gift Sets & Gift Baskets Curated gifts for caregivers, men, women, chemo patients, survivors, and remembrance, packaged in sets and baskets.
- Kids Cancer Awareness Products Products for children including toys and kids' apparel featuring cancer awareness themes.
- Cancer Personal Care Products Body and skin care products designed for cancer patients and treatment recipients.
- Choose Hope Gift Card Digital gift cards available in $25, $50, $100, and $150 amounts, delivered via email and redeemable on any cancer awareness and support products in the store.
Quantifiable outcome
- Over $971,000 donated to cancer research
- +2 more outcomes
Companies that use Choose Hope
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Choose Hope technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Choose Hope partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Choose Hope competitors and assessment
Company assessmentDirect peers
- CafePress: CafePress operates a direct-to-consumer e-commerce platform selling customizable and themed merchandise including apparel, mugs, and gifts. Highly comparable business model to Choose Hope's DTC merchandise catalogue, though CafePress serves broader themes rather than specializing in cancer awareness.
- CustomInk: CustomInk specializes in custom-printed apparel and accessories with strong group-order and event-merchandise positioning. Comparable to Choose Hope in cancer awareness apparel and gift merchandise, and operates a similar DTC plus B2B/team-sales channel structure.
- Personal Creations: Personal Creations is a direct-to-consumer personalized gifts retailer selling monogrammed and themed merchandise across many occasions. Comparable to Choose Hope in gift-focused e-commerce, occasion-driven gifting, and product breadth across accessories, drinkware, and apparel.
- Zazzle: Zazzle is a customizable products marketplace offering apparel, accessories, stationery, and gifts with user-generated designs. Comparable to Choose Hope in merchandise breadth, e-commerce delivery model, and product categories spanning apparel to drinkware to gifts.
- Spreadshirt: Spreadshirt operates a custom apparel and accessories e-commerce platform with marketplace and shop capabilities. Comparable to Choose Hope in customizable apparel/gift retail and in serving cause-oriented and themed merchandise buyers.
- Pink Ribbon Shop: Pink Ribbon Shop is a specialty e-commerce retailer focused on breast cancer awareness merchandise including apparel, jewelry, gifts, and accessories. Most directly comparable peer to Choose Hope in cancer-specific awareness merchandise, niche DTC retail, and ribbon-themed product assortment.
Emerging players
- Bonanza: Bonanza is an online marketplace for independent sellers offering apparel, accessories, gifts, and novelty merchandise. Comparable to Choose Hope as an alternative sales channel for themed/gift merchandise with similar seller-tools-and-shop infrastructure.
- LIVESTRONG: LIVESTRONG is a cancer survivorship brand and organization historically associated with the yellow Livestrong wristband and broader cancer awareness merchandise. Comparable to Choose Hope in cancer awareness brand positioning, survivorship community engagement, and branded merchandise offering.
Broad incumbents
- Etsy: Etsy is a large online marketplace hosting thousands of independent sellers of themed apparel, jewelry, and gifts including cancer awareness merchandise. Comparable as the broader marketplace environment where Choose Hope competes and where many cancer-themed micro-sellers operate.
- Shutterfly: Shutterfly is a personalized products company selling custom cards, gifts, stationery, and photo merchandise through a direct-to-consumer e-commerce platform. Comparable to Choose Hope in personalized/gift-oriented merchandise DTC model and in product categories spanning stationery, gifts, and accessories.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Choose Hope social profiles
Digital presenceChoose Hope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choose Hope leadership team
Management profileNumber of profiles
Profiles1 record
Choose Hope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choose Hope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choose Hope
What does Choose Hope do?
Choose Hope designs, sells, and distributes branded cancer awareness merchandise including apparel, jewelry, bags, drinkware, stationery, accessories, gift sets, kids' products, and personal care items. Products are available in 30 cancer awareness colors representing different cancer types and feature trademarked slogans such as "No One Fights Alone" and "Together We Will Win." The company sells directly to consumers through its e-commerce website and through phone orders, and also sells wholesale to approved hospital gift shops, cancer centers, and specialty boutiques.
Is Choose Hope a public or private company?
Choose Hope is a private company. It is classified as family owned and is currently operating.
When was Choose Hope founded?
Choose Hope was founded in 1999. It employs 11 to 50 people.
Where is Choose Hope based?
Choose Hope is headquartered in Sun Prairie, United States, in the North America region.
How does Choose Hope make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale B2B Sales and gift Cards.
Who are Choose Hope's main competitors?
Direct peers on record are CafePress, CustomInk, Personal Creations, Zazzle, Spreadshirt and Pink Ribbon Shop. Emerging players are Bonanza and LIVESTRONG. Broad incumbents are Etsy and Shutterfly.
Does Choose Hope have an API?
No public API is recorded for Choose Hope.
What industry is Choose Hope in?
Choose Hope's product category is Cancer Awareness Merchandise. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores. Its NAICS code is 45942 and its SIC code is 5940.