Lunar Insurance Agency

What Lunar Insurance Agency does

Lunar Insurance Agency is a private, for-profit insurance agency headquartered in Newtown Square, Pennsylvania, United States, founded in 1972. The agency provides personal and business insurance services, operating as a small independent agency with a headcount in the 1-10 employee range. Its public-facing presence is anchored at lunarinsurance.com.

The firm's business model is characteristic of a traditional independent insurance agency: it likely places coverage with carrier partners on behalf of personal and commercial clients in exchange for commissions, though the input does not disclose specific revenue mechanics, commission rates, or carrier relationships for Lunar. The agency serves both personal lines (e.g., home, auto, life-adjacent personal coverages) and business lines (commercial coverage for small businesses), as implied by the firmographic description. The scale (1-10 employees) and 53-year operating history suggest a relationship-driven, local-market book of business rather than a tech-enabled or scaled platform.

No management team, ownership detail, funding history, M&A activity, regulatory actions, or partnership disclosures are provided for Lunar Insurance Agency in the input data, and the company's website and broader digital footprint are not described. Any deeper characterization of its product mix, carrier panel, technology stack, or customer concentration is constrained by the absence of disclosed data and is not inferred here.

Name

Lunar Insurance Agency

Legal name

JM Insurance Agency Partners

Website

https://lunarinsurance.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Lunar Insurance Agency is a privately held, small (1-10 employee) independent insurance agency in Newtown Square, Pennsylvania, founded in 1972, providing personal and business insurance services to local clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Newtown Square

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: JM Insurance Agency Partners generates revenue through commissions earned from insurance carriers when placing specialty coverage for clients. As a brokerage with access to 160+ carriers, they earn commissions on policies written across personal and business lines for niche markets including jewelry, fine art, pawn, and outdoor recreation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Lunar Insurance Agency is a private insurance agency that provides personal and business insurance services. The firm operates as an independent insurance intermediary, offering coverage placement for individual consumers and business clients from a Newtown Square, U.S. base with 1-10 employees. Detailed product portfolio, carrier network, and digital content in the aggregated source material describe JM Insurance Agency Partners (a separate Jewelers Mutual Group member company), not Lunar Insurance Agency directly.

Product overview

JM Insurance Agency Partners operates as a specialty insurance brokerage offering a portfolio of niche insurance products across personal and commercial lines. The core offerings include Jewelers Block Insurance and Personal Jewelry Insurance (protecting high-value jewelry assets), Pawnbrokers Insurance, Fine Art Insurance, and Outdoor Sports & Recreation Insurance. Personal lines additionally encompass Collectibles Insurance and Home/Renters/Auto coverage. The company differentiates through customizable coverage tailored to individual client needs and access to a network of 160+ insurance carriers. An integrated JM Shipping Solution provides asset protection services for items in transit. The platform functions as a unified brokerage offering rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jewelers Mutual GroupcoreStrategic or Co-development PartnerJM Insurance Agency Partners is a member company of Jewelers Mutual Group. This parent company relationship provides brand recognition, shared infrastructure, and access to the JM brand ecosystem including JM Shipping Solution and Asset Protection services.

Scale indicators4 records

Direct peers

• Hiscox: Hiscox is a specialty insurer and broker focused on small-business and high-net-worth personal lines, including fine art and collectibles. It overlaps directly with JM's personal and niche business coverage and increasingly offers direct specialty distribution.
• Amwins: Amwins is the largest specialty wholesale broker in the US, distributing niche and excess & surplus lines across personal and commercial segments. It competes head-to-head with JM for placement of specialty and hard-to-place business through an extensive carrier network.
• Burns & Wilcox: Burns & Wilcox is a specialty wholesale insurance broker distributing niche and hard-to-place risks through a large carrier network. Like JM Insurance Agency Partners, it focuses on placing specialty coverage for underserved segments that standard carriers decline.
• CRC Group: CRC Group is a specialty wholesale insurance distributor that places complex and hard-to-place risks across personal, commercial, and professional lines. Its wholesale brokerage model and broad carrier access make it a structural comparator to JM's specialty placement business.
• RPS (Risk Placement Services) / One80 Intermediaries: One80 Intermediaries operates specialty wholesale and managing general agent platforms placing complex and niche risks through a broad carrier network. Its specialty placement capability directly mirrors JM's brokerage model of matching hard-to-place exposures to appropriate carriers.

Broad incumbents

• Alliant Insurance Services: Alliant is a large US insurance brokerage with specialty practices across personal and commercial lines. It overlaps with JM's brokerage role in placing specialty and niche risks and competes for the same high-net-worth and specialty business clients.
• Chubb (Personal Insurance): Chubb's personal insurance division underwrites high-net-worth homeowners, jewelry, fine art, and collectibles coverage, directly competing with JM's personal specialty lines. As a carrier, it represents both a competitor and a placement partner for high-value personal asset coverage.
• Markel: Markel is a specialty insurer operating across multiple niche segments including personal lines, fine art, and specialty commercial risks. As a carrier (not a brokerage) it serves an overlapping set of specialty customers and brokers, including via relationships with firms like JM.
• Aon: Aon is a global insurance brokerage and advisory firm serving commercial clients with specialty risk placement needs. While much larger and broader than JM, Aon's specialty practice competes for placement of complex personal and commercial risks that JM also targets.

Others

• Jewelers Mutual Group: Jewelers Mutual Group is the parent conglomerate of which JM Insurance Agency Partners is a member company. As a specialty carrier and brand owner for the jewelry and related verticals, it is not a competitor but the structural backer and service provider that JM's brokerage leverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-lunar-agency-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lunar Insurance Agency