Asei School

What Asei School does

Asei School s.r.l. is a privately-held Italian limited liability company headquartered in Torino (Via Donati 14, 10121) that delivers language training, executive coaching, AI upskilling, and experiential team-building services to both corporate clients and individual learners. The company operates two main divisions: Asei Business School, which provides B2B corporate training (corporate language courses, Talent Coaching, AI Business Training on ChatGPT and AI tools, and LEGO Serious Play facilitation), and Asei Language School, which offers individual language courses for children, teenagers, and adults across English, French, Spanish, German, Arabic, Russian, Japanese, Chinese, and Italian for foreigners. Sub-brands include Asei Consulting (strategic advisory) and Talent Coaching (individual online coaching), with study trips operated under a separate domain (myenglishcampus.com). Service delivery combines in-person, online synchronous, and blended formats, and the company is certified UNI EN ISO 9001:2015.

Underlying technology is service-led rather than platform-led: the company runs online synchronous learning delivery, manages funded-training administration for Italian interprofessional funds, and curates AI-literacy curricula built around third-party generative AI tools (notably ChatGPT). No proprietary AI models, software platform, or mobile app is evidenced; the primary "technology stack" is human instructors plus welfare- and fund-platform integrations.

The business model is professional-services revenue driven by two streams: B2B corporate training (quote-based, multi-year contracts, often subsidized through Italian interprofessional funds or corporate welfare platforms at no cash cost to the client) and B2C individual language tuition. Go-to-market relies on direct enterprise sales, email outreach, referrals, and distribution through welfare platforms (Jointly, Aon, Edenred, Double You, Randstad) and interprofessional training funds (Formazienda, FondItalia, Fondimpresa, Fondirigenti, Fondoprofessioni). With 11-50 employees, a regional Italian footprint, and a stated share capital of EUR 70,000, Asei operates as a small, owner-managed training services firm.

Name

Asei School

Legal name

Asei School s.r.l.

Website

https://aseischool.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Asei School s.r.l. is a Torino-based Italian training provider offering corporate language courses, executive coaching, AI upskilling, and LEGO Serious Play team-building, serving both enterprises (via welfare platforms and interprofessional training funds) and individual learners through its language school.

Ownership category

akta.pro rank

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Training Services: B2B language training, executive coaching, AI training programs, and team-building events delivered at client companies or online. Revenue generated through direct corporate contracts, interprofessional training funds, and corporate welfare platforms.
2. Individual Language Courses: Language courses for children, teenagers, and adults offered through the Asei Language School division. Courses available for English, French, Spanish, German, Arabic, Russian, Japanese, Chinese, and Italian for foreigners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Asei School is an Italian training and education provider operating two main divisions: Asei Business School, which delivers tailor-made corporate language training, executive coaching, AI tools training (ChatGPT optimization), and LEGO Serious Play experiential team-building events to companies; and Asei Language School, which offers language courses to individual learners (children, teens, and adults) across multiple languages. Services are delivered on-site at client companies, online, or in blended formats, with corporate programs accessible through interprofessional training funds and corporate welfare platforms.

Product overview

Asei School is a business and language education provider offering a portfolio of integrated services. The core offerings include: (1) Asei Language School for children, teens, and adults teaching multiple languages; (2) Business School providing corporate language training for international business; (3) Talent Coaching for individual professional development; (4) AI Business Training on ChatGPT and AI tools for enterprise process optimization; (5) LEGO Serious Play experiential team events; (6) Welfare Aziendale making courses available through major welfare benefit platforms; (7) Fondi Interprofessionali for government-funded training programs; and (8) Asei Consulting for strategic business advisory. The services are designed for both individual learners and corporate clients, with training delivered in-person, online, or blended formats.

Differentiator

Problem solved

Functional benefit

Brands

• Asei Business School: Corporate training division offering language courses for businesses, executive coaching, AI training, and Lego Serious Play events.
• Asei Language School
• Talent Coaching

Products and services

• Asei Language School Language school division offering courses for children, teenagers, and adults in multiple languages including English, French, Spanish, German, Arabic, Russian, Chinese, Japanese, and Italian for foreigners.
• Corporate Language Training (Business School) Professional language training for businesses including English, French, Spanish, German, and Arabic for communication, negotiation, and international operations. Delivered on-site or online.
• Talent Coaching Individual online coaching program designed for personal growth, improving self-esteem, goal setting, time management, and work-life balance.
• AI Business Training Corporate training programs focused on optimizing ChatGPT and AI tools for improving business processes, marketing, sales, and internal operations.
• LEGO Serious Play Events Experiential team-building events using the LEGO Serious Play methodology facilitated by official LSP facilitators for corporate team alignment and development.
• Welfare Aziendale (Corporate Welfare Training) Corporate welfare services providing training courses through major Italian welfare platforms including Jointly, Aon, Edenred, Double You, and Randstad.
• Fondi Interprofessionali (Funded Training Consulting) Funded professional training consulting services for companies utilizing Italian interprofessional funds including Formazienda, FondItalia, Fondimpresa, Fondirigenti, and Fondoprofessioni.
• Asei Consulting Strategic business consulting unit dedicated to providing strategic consulting services for businesses.
• Language School - Kids and Teen Programs Language courses for children in nursery/primary schools (The Fox Materne, The Fox Primarie) and middle/high school students (The Fox Secondarie), including Cambridge English exam preparation (KEY, PET, FCE, CAE).
• Study Trips Study travel programs providing educational experiences abroad.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FormaziendacoreOthersInterprofessional training fund through which Asei School delivers funded corporate training programs. Companies can use Formazienda to access subsidized training without affecting company liquidity.
• FondItaliacoreOthersInterprofessional training fund through which Asei School delivers funded corporate training programs for employee development.
• FondimpresacoreOthersMajor Italian interprofessional fund for continuous training. Asei School provides consulting, teaching, management and reporting for Fondimpresa-funded courses.
• FondirigenticoreOthersInterprofessional training fund for executives and managers. Asei School delivers training programs funded through Fondirigenti for leadership and professional development.
• FondoprofessionicoreOthersInterprofessional training fund for professionals and freelancers. Asei School provides funded training programs through this fund.
• JointlycoreGTM or Marketing PartnerMajor corporate welfare platform where Asei School courses are available to employees of partner companies. Employees can access language, coaching, and AI training through the Jointly platform.
• AoncoreGTM or Marketing PartnerGlobal professional services firm operating corporate welfare platforms. Asei School is a training partner offering courses on the Aon welfare platform.
• EdenredcoreGTM or Marketing PartnerCorporate welfare and employee benefits platform. Asei School training programs are accessible through the Edenred platform for employees of partner companies.
• Double YouminorGTM or Marketing PartnerItalian corporate welfare platform. Asei School offers training courses through this platform.
• RandstadminorGTM or Marketing PartnerHR services and staffing company operating welfare platforms. Asei School is a training partner providing courses through Randstad's welfare ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International House: Global network of language schools with significant Italian operations offering corporate language training and teacher training. Comparable to Asei in multi-language B2B training and certified methodology.
• Linguaviva: Italian language school offering courses for foreigners plus corporate language training. Comparable to Asei in offering both individual learners and corporate B2B language programs in Italy.
• Berlitz: Global language and intercultural training provider with corporate programs in multiple languages. Directly comparable to Asei's corporate language training for international business communication.
• Wall Street English: Global English language school with Italian centers serving both individuals and corporate clients. Comparable to Asei in blended online/in-person delivery and adult language training for career advancement.
• British Institutes: Long-established Italian language school chain with corporate and individual language training across multiple cities. Directly comparable to Asei's Language School and Business School divisions in product mix and Italian market focus.
• Scuola Leonardo da Vinci: Italian language and culture school for international students and corporate clients. Comparable to Asei's Language School in multi-language adult education delivery model.
• InLingua: International network of language schools with strong Italian presence, offering corporate and individual language training. Directly comparable to Asei's core language school business model.

Broad incumbents

• Cegos: Global corporate training leader with broad portfolio including leadership, digital, and language training. Comparable to Asei Business School as a larger incumbent offering overlapping B2B training categories.
• EF Education First: Global education company offering language training, academic programs, and corporate solutions. Comparable to Asei in language training breadth and corporate B2B services.
• Dale Carnegie: Global corporate training firm specializing in leadership, communication, and team-building programs. Comparable to Asei's executive coaching and LEGO Serious Play team-building offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aseischool
• Facebookfacebook.com/posts_to_page

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asei School