Brewers Community Foundation

What Brewers Community Foundation does

The Brewers Community Foundation is the official charitable nonprofit arm of the Milwaukee Brewers MLB franchise, headquartered at American Family Field in Milwaukee, Wisconsin, with a secondary operational presence in Phoenix, Arizona for spring training. The Foundation's stated mission is to support communities, organizations, and charities in an effort to improve quality of life in the Milwaukee and broader Wisconsin region. Its programmatic surface area spans youth baseball development (equipment donations, field improvements, coaching support), grants to local nonprofit organizations, player appearances, fan initiatives, and special fundraising events such as 50/50 raffles held during home games.

From a technology and product standpoint, the Foundation itself does not develop or operate proprietary technology. Its digital infrastructure is embedded within the Milwaukee Brewers' standard MLB team website and mobile application stack (MLB.com/brewers, MLB Ballpark app, MLB Play app), with Brewers.TV — a $54.99 annual subscription streaming product for the 2026 season — serving as the principal associated digital product. The Foundation's community-facing functions (donation requests, grant applications, 50/50 raffles, youth baseball registrations) are delivered through web forms and in-ballpark activations rather than dedicated software platforms. No APIs, SDKs, AI/ML systems, or proprietary integrations are disclosed in the source data.

The Foundation's funding model is non-commercial in structure. Revenue inflows are derived from three primary streams: (1) 50/50 raffle proceeds generated during home games at American Family Field, (2) individual and corporate donations solicited through the team's website and community channels, and (3) corporate sponsorship activations — most notably a flagship partnership with American Family Insurance (naming sponsor of the ballpark and presenter of the "Giving Back presented by AmFam" content series). Funds are then redistributed as grants to Wisconsin-based charitable organizations. The Foundation is not a for-profit entity, has no outside investment, and is governed under the broader ownership structure of the Milwaukee Brewers franchise.

Name

Brewers Community Foundation

Legal name

Brewers Community Foundation

Website

https://brewers.com

Company type

Private

Operating status

Operating

Short description

The Brewers Community Foundation is the nonprofit charitable arm of the Milwaukee Brewers MLB franchise. It supports Wisconsin communities through youth baseball programs, grants to local nonprofits, in-ballpark fundraising events such as 50/50 raffles, and corporate sponsorships led by American Family Insurance.

Ownership category

akta.pro rank

Product category

Charitable Foundation Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Charitable foundation services
• Community grant programs
• Youth baseball development
• Nonprofit fundraising events
• 50-50 raffle operations

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. 50/50 Raffle Proceeds: Charitable raffle drawings held during home games at American Family Field, with proceeds supporting community programs. The Foundation conducted 50/50 raffles requiring winners to claim prizes within 6 outs during gameplay.
2. Donations and Grants: Accepts donations through the website and distributes grants to qualified charitable organizations in the Milwaukee community. Manages donation requests and grant request programs.
3. Sponsorships and Partnerships: Corporate sponsors such as American Family Insurance support Foundation initiatives, with sponsorship activations during games and community events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brewers Community Foundation is the official charitable arm of the Milwaukee Brewers MLB franchise. It funds community impact through 50/50 raffles at home games at American Family Field, accepts individual and corporate donations online, and redistributes funds as grants to Wisconsin-based nonprofits, youth baseball development programs, player appearances, and fan/community initiatives such as Beyond the Diamond and Brewers Showcase.

Product overview

Brewers Community Foundation is the charitable arm of the Milwaukee Brewers baseball team. The Foundation's primary digital presence is through the Milwaukee Brewers official website (MLB.com/brewers), which offers game streaming via Brewers.TV, ticket sales, and community programs including BCF Programs, BCF Special Events, Youth Baseball, Beyond the Diamond, Fan Initiatives, and Brewers Showcase. The main technology products associated with the organization are the Brewers.TV streaming service and MLB mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Brewers.TV Live and on-demand streaming subscription service for Milwaukee Brewers game broadcasts, offered at $54.99 for the 2026 season on an annual billing cadence and marketed to Brewers fans nationwide.
• 50/50 Raffle Program Charitable raffle drawings conducted during Milwaukee Brewers home games at American Family Field, where participants purchase raffle tickets and proceeds are split, with a portion awarded to a winner and the remainder supporting Foundation community programs. Following 2025-2026 legal proceedings, the Foundation updated its rules to allow winners 30 days to claim prizes.
• BCF Programs The Foundation's core portfolio of community programs supporting Milwaukee-area nonprofits and charitable causes, delivered through Foundation grants, partnerships, and direct service initiatives.
• BCF Special Events Special fundraising and community engagement events hosted by the Foundation at American Family Field and in the broader Milwaukee community to support Foundation initiatives.
• Youth Baseball Program Foundation-supported youth baseball development programming in the Milwaukee area, including equipment donations, field improvements, coaching support, and player appearances aimed at young baseball players and youth baseball organizations.
• Beyond the Diamond A community impact initiative within the Foundation's portfolio that extends the team's charitable work beyond baseball to support broader community causes in the Milwaukee area.
• Fan Initiatives Foundation-led programs that create community engagement opportunities connecting Brewers fans with charitable causes and team-supported community initiatives.
• Brewers Showcase A Foundation showcase program that highlights community partners, grantees, and the impact of charitable initiatives supported by the Brewers Community Foundation.
• Online Donation Processing Self-serve online donation portal that enables individual donors and supporters to make charitable contributions to the Brewers Community Foundation through the official website.
• Grant Request Program Online grant application and distribution service for qualified charitable organizations in the Wisconsin community, through which local nonprofits apply to receive Foundation funding for community programming.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

• Boys and Girls Clubs of AmericacoreStrategic or Co-development PartnerNational partnership connecting MLB teams including the Brewers with local Boys and Girls Club chapters for youth development programs and community engagement initiatives.
• American Family InsuranceflagshipGTM or Marketing PartnerPrimary Foundation sponsor presenting community initiatives such as 'Giving Back presented by AmFam' video series and various stadium community activations. Naming sponsor of American Family Field.
• SeatGeekminorChannel Partner/ Reseller/ DistributorOfficial secondary ticket marketplace enabling fans to buy and sell Brewers tickets through the SeatGeek platform with integrated club sponsorship.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cleveland Guardians Community Fund: Charitable arm of the Cleveland Guardians supporting youth baseball, education, and neighborhood programs in greater Cleveland. Directly comparable Midwest MLB team foundation model.
• St. Louis Cardinals Community Fund: Official charitable arm of the St. Louis Cardinals, running youth baseball, fan programs, and community grants throughout the Cardinals' regional market. Same MLB team foundation structure with overlapping program categories.
• Cincinnati Reds Community Fund: Charitable foundation of the Cincinnati Reds supporting youth baseball, education, and military/veteran programs. Comparable NL Central MLB team foundation with overlapping program mix.
• Chicago Cubs Charities: Charitable foundation of the Chicago Cubs MLB franchise operating youth baseball, community grants, and in-ballpark fundraising. Most directly comparable as another NL Central MLB team foundation with similar program mix and stadium-driven fundraising.
• Pittsburgh Pirates Community Foundation: Charitable foundation of the Pittsburgh Pirates running youth baseball, education, and community outreach programs. Comparable NL Central MLB team foundation with similar Midwestern geographic scope.
• Minnesota Twins Community Fund: Community foundation of the Minnesota Twins focused on youth baseball and health/wellness initiatives in the Twin Cities region. Comparable AL Central MLB team foundation with similar youth development focus.
• Detroit Tigers Foundation: Charitable arm of the Detroit Tigers supporting youth baseball and community initiatives across Michigan. Comparable AL Central MLB team foundation serving a similar industrial Midwest geography.

Broad incumbents

• MLB-MLB Together: League-wide philanthropic umbrella of MLB that coordinates with team foundations including the Brewers Community Foundation. Provides broader context on industry-wide community giving standards and programs.

Others

• Boys & Girls Clubs of America: National youth development organization that is a strategic partner of the Brewers Community Foundation. Comparable as a youth-focused community organization but operates as the partner nonprofit rather than a competing foundation.

Regional players

• United Way of Greater Milwaukee & Waukesha County: Regional community foundation and grantmaker serving the same Milwaukee geography as the Brewers Community Foundation. Comparable as a Wisconsin-based grantmaking and fundraising organization, though broader in mission and not sports-affiliated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Brewers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewers Community Foundation