Objectif Gard

What Objectif Gard does

Objectif Gard is a private French online news publisher covering the Gard department in southern France, headquartered in Nîmes and operated under the parent company SOC FRANCAISE DE MARKETING DIRECT. Founded in 2008 and officially recognized as an online press service by the Commission Paritaire des Publications et Agences de Presse (CPPAP) in September 2012 — with accreditation renewed in November 2024 for five years — the publication provides real-time local news across politics, economy, sports, crime, justice, culture, weather, and events. It operates a sister site, Objectif Arles, extending coverage to the adjacent Arles area. The content is produced by a team of approximately 18 professional journalists and 4 contributing editors led by Abdel Samari (Director of Publication and Editor-in-Chief) and Aline Samari.

The company's technology stack is built on a custom S-Pulse content management system powering objectivegard.com, with audience measurement handled by Wysistat (CNIL-exempt, ACPM-certified), Google Analytics, and Médiamétrie EStat. GDPR compliance is managed through the IAB Europe Transparency & Consent Framework with a Consent Management Platform. The website is hosted by SdV in Strasbourg. The company distributes content through its website, a bi-monthly print magazine delivered to subscribers' mailboxes, RSS, email newsletters, and six social media platforms.

Objectif Gard's revenue model combines three streams: (1) recurring annual subscriptions at €69/year providing both print magazine and unlimited digital access to exclusive articles, (2) digital display advertising on the website via Google Ads integrations, and (3) a self-serve legal notices (annonces légales) publishing platform for businesses in the Gard region, leveraging a regulatory publishing requirement. The customer base spans Gard department residents (individual subscribers and free readers), local businesses (advertising and legal notice clients), and municipalities (as both news subjects and advertising partners). The OBJECTIFGARD trademark is registered with INPI under number 3855314.

Name

Objectif Gard

Legal name

SOC FRANCAISE DE MARKETING DIRECT

Website

https://objectifgard.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Objectif Gard is a CPPAP-accredited French online news publisher covering politics, economy, sports, and culture across the Gard department from its Nîmes headquarters, monetizing through paid print-plus-digital subscriptions, display advertising, and a legal notices publishing platform, with a sister site covering Arles.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Information (51), Broadcasting and Content Providers (516)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

Keywords

• Local news media
• Digital news subscription
• Print magazine publishing
• Legal notices publishing
• Regional press coverage

Headquarters

HQ city

Nîmes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paid Subscriptions: Annual subscription at 69€ providing bi-monthly printed magazine plus unlimited digital access to exclusive articles on objectivegard.com
2. Digital Advertising: Display advertising on website through Google Ads integrations including top banner, sidebar squares, and in-content placements; cookie-based targeted advertising using IAB Europe TCF framework
3. Legal Notices (Annonces Légales): Publishing platform for businesses to publish mandatory legal notices for the Gard region

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Objectif Gard is a digital-first local news platform covering politics, economy, sports, faits divers, justice, culture, weather, and events in the Gard department of France. It monetizes through a freemium model combining free website content (with a partial paywall) and a €69 annual subscription that bundles unlimited premium digital access with a bi-monthly printed magazine delivered by mail. It also runs a legal-notice publishing service for businesses in the Gard region and sells display advertising on the site.

Product overview

Objectif Gard is a local online news platform covering the Gard department in France. The service operates as a digital news portal with a bimonthly print and digital magazine subscription (€69/year). Core offerings include real-time news articles across multiple sections (politics, economy, sports, crime, culture, events, weather), legal notices publication, and pharmacy on-call information. The platform also offers user account functionality for subscribers.

Differentiator

Problem solved

Functional benefit

Products and services

• Objectif Gard news website Online local news portal providing real-time coverage of the Gard department in southern France, with sections on politics, economy, sports, faits divers, justice, culture, agenda/events, weather, pharmacy on-call, and per-municipality sub-sites (Nîmes, Alès-Cèvennes, Bagnols-Uzès, Beaucaire, Camargue, Arles, Lunel, Sommières). Free articles sit alongside premium paywalled content for subscribers.
• Objectif Gard print + digital subscription Annual subscription at €69/year combining a bi-monthly printed magazine delivered to the subscriber's mailbox with unlimited digital access to premium articles on objectifgard.com. Marketed as 'Un mardi sur deux dans ma boîte aux lettres' (every other Tuesday in 2026).
• Legal notices publication platform (Annonces Légales)
• Display advertising on objectifgard.com Display advertising inventory on the Objectif Gard website, sold to local businesses and via Google Ads integrations. Includes top banner, sidebar squares, and in-content placements; uses the IAB Europe Transparency & Consent Framework for GDPR-compliant cookie-based targeting.
• Objectif Arles (sister news site) Affiliated local news site covering the Arles area, operated by the same publisher (SOC FRANCAISE DE MARKETING DIRECT) from the Nîmes headquarters.

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SdV (Hébergement)minorOthersWebsite hosting provider located in Strasbourg (15 rue de la Nuée Bleue, 67000 Strasbourg). SAS au capital de 110,000€ - RCS Strasbourg B 340571728 - N° SIRET 340 571 728 00013 - NAF 6201Z.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Var-Matin: Regional daily covering the Var/PACA region. Comparable to Objectif Gard as a subscription-supported regional press outlet with a sister-title rollout model operated by a larger press group.
• Midi Libre: Major regional daily covering Occitanie including Gard. Comparable as a scaled regional news publisher with subscription + advertising serving the same geographic area as Objectif Gard.
• La Provence: Established regional daily covering Bouches-du-Rhône and adjacent areas (including Arles). Comparable as a paid regional news outlet with print + digital subscription covering territory neighboring Gard.
• France Bleu Gard Lozère: Public radio station delivering free local Gard news. Comparable as a competing local-news outlet competing for the same audiences and local advertisers, though distribution format differs.
• Le Petit Nicois / Nice-Matin: Regional press group serving southeastern France with print + digital subscription model. Comparable on subscription mechanics and advertiser relationships in southern France.
• France 3 Occitanie: Public television regional news service covering Gard and surrounding departments. Comparable as a free-to-consume local news outlet in the same geographies competing for audience and ad share.

Direct peers

• Marsactu: Independent digital-first local news outlet covering the Marseille metro area. Comparable as an online-only subscription-supported regional news venture with a smaller newsroom model.
• Actu.fr: Network of hyperlocal digital news sites covering French departments including parts of southern France. Most directly comparable peer as a digital-first, multi-department local news pure-player with the same target advertisers and readers.
• Objectif Arles: Sister publication of Objectif Gard, also operated by SOC FRANCAISE DE MARKETING DIRECT, covering the Arles area under the same model — provides direct evidence of the publisher's multi-site expansion playbook.
• La Gazette de Nîmes: Historical local newspaper serving Nîmes and the Gard area. Comparable as a long-standing local press title serving the same readers and advertisers in the Gard departmental market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/objectifgard
• YouTubeyoutube.com/channel/UC2ezfc64OTaeobrKC0ZT-2A
• Facebookfacebook.com/objectifgard
• LinkedInlinkedin.com/company/objectif-gard
• Instagraminstagram.com/objectifgard/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Objectif Gard